Murat KORKMAZ 125696 Civil Engineering
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This document outlines a SWOT analysis for a company. The strengths include high quality products, a strong brand image, extensive product lines, and skilled employees. Weaknesses are high prices, an emphasis on quality over design, and lack of promotions. Opportunities exist in offering a wide range of products, improving customer service, and expanding exports. Threats include high production costs leading to high prices and consumer perceptions of those prices.
Murat KORKMAZ 125696 Civil Engineering
- 2. STRENGTHS High quality products Strong brand image Extensive product lines Strong and mass distribution network Wide range of associated bands Skilled management employees Modern manufacturing facilities Potantial target market
- 3. WEAKNESSES High price More emphasize on quality rather than design Lack of promotional activities High cost structure High administrative cost
- 4. OPPORTUN聴T聴ES Wide assortment of products offered Better customer service Rise in export More emphasize on product quality and design Strong retail store network Neat and clean retail outlets Trained salesman
- 5. THREATS High price due to high production cost Consumer perception regarding high price