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MUSEUM NASIONAL
CAMPAIGN
IT’S	
  HARD	
  FOR	
  MUSEUM	
  
  TO	
  COMPETE	
  WITH	
  A	
  MALL	
  
BECAUSE	
  THIS	
  IS	
  WHAT	
  
    THEY	
  HAVE	
  
 Mall                       Museum	
  
 •    Many vendors          •  Many	
  Statues	
  
 •    Bigger                •  More	
  Serious	
  
 •    More lively           •  More	
  Studying	
  
 •    More fun              •  Lots	
  Of	
  Staring	
  At	
  Statue	
  	
  
 •    Lots of sales promo   	
  	
  	
  	
  	
  Or	
  Vase	
  But	
  Nothing	
  To	
  Do…	
  
Therefore you cant win against them.
And if we can’t beat them…

        Join them.
A campaign where a
museum can give a promo.
Working with the Store.

Promoted by their own
occupants.
START THE CONVERSATION
STEP	
  1	
  –	
  Viral	
  videos	
  of	
  Museum	
  Nasional	
  occupants	
  magically	
  walking	
  out	
  from	
  the	
  museum	
  
TALK AND INVITE THEM
STEP	
  2	
  –	
  Ambient	
  media	
  on	
  malls	
  where	
  people	
  can	
  meet	
  with	
  the	
  runaway	
  statue.	
  
WHAT WILL THEY FIND ON THE MUSEUM?




Get discount 25% Mangkok putih      Get discount 25% CROCS       Get discount 10% King Koil




Get discount 25% on bags         Get discount 10% Ace Hardware   Get discount 10% Informa
HOW                                      WORKS?
                           IT
STEP	
  3	
  –	
  People	
  can	
  scan	
  QR	
  codes	
  and	
  learn	
  about	
  the	
  object’s	
  history.	
  Then	
  claim	
  the	
  promo.	
  




 Scan	
  Qr	
  Codes	
  on	
  the	
  statue	
        Read	
  the	
  story	
  about	
  the	
  collec<on	
           Claim	
  Reward	
  
                                                                                                                   And	
  automa<cally	
  	
  
                                                                                                                   Share	
  via	
  social	
  media	
  
HOW TO EXTEND THE CAMPAIGN


                 Nov	
        Dec	
        Jan	
     And	
  so	
  on…	
  




          To keep the people come back again.
The promo can be changed monthly based on the museum’s
     cooperation with the store’s promo every months.

More Related Content

Museum great sale

  • 2. IT’S  HARD  FOR  MUSEUM   TO  COMPETE  WITH  A  MALL  
  • 3. BECAUSE  THIS  IS  WHAT   THEY  HAVE   Mall Museum   •  Many vendors •  Many  Statues   •  Bigger •  More  Serious   •  More lively •  More  Studying   •  More fun •  Lots  Of  Staring  At  Statue     •  Lots of sales promo          Or  Vase  But  Nothing  To  Do…  
  • 4. Therefore you cant win against them. And if we can’t beat them… Join them.
  • 5. A campaign where a museum can give a promo. Working with the Store. Promoted by their own occupants.
  • 6. START THE CONVERSATION STEP  1  –  Viral  videos  of  Museum  Nasional  occupants  magically  walking  out  from  the  museum  
  • 7. TALK AND INVITE THEM STEP  2  –  Ambient  media  on  malls  where  people  can  meet  with  the  runaway  statue.  
  • 8. WHAT WILL THEY FIND ON THE MUSEUM? Get discount 25% Mangkok putih Get discount 25% CROCS Get discount 10% King Koil Get discount 25% on bags Get discount 10% Ace Hardware Get discount 10% Informa
  • 9. HOW WORKS? IT STEP  3  –  People  can  scan  QR  codes  and  learn  about  the  object’s  history.  Then  claim  the  promo.   Scan  Qr  Codes  on  the  statue   Read  the  story  about  the  collec<on   Claim  Reward   And  automa<cally     Share  via  social  media  
  • 10. HOW TO EXTEND THE CAMPAIGN Nov   Dec   Jan   And  so  on…   To keep the people come back again. The promo can be changed monthly based on the museum’s cooperation with the store’s promo every months.