The document proposes a campaign to promote the Museum Nasional by bringing its exhibits to local malls. It suggests creating viral videos of museum artifacts coming to life and visiting the malls. People could then scan QR codes on the artifacts to learn their histories and claim discounts at partner stores. The campaign would rotate featured artifacts and store discounts monthly to encourage repeat visits to both the museum and malls. The goal is to increase engagement with the museum's collections using a fun, interactive approach that meets people where they are already spending time.
3. BECAUSE
 THIS
 IS
 WHAT
Â
THEY
 HAVE
Â
Mall Museum
Â
•  Many vendors •  Many
 Statues
Â
•  Bigger •  More
 Serious
Â
•  More lively •  More
 Studying
Â
•  More fun •  Lots
 Of
 Staring
 At
 Statue
Â
Â
•  Lots of sales promo
Â
Â
Â
Â
 Or
 Vase
 But
 Nothing
 To
 Do…
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4. Therefore you cant win against them.
And if we can’t beat them…
Join them.
5. A campaign where a
museum can give a promo.
Working with the Store.
Promoted by their own
occupants.
6. START THE CONVERSATION
STEP
 1
 –
 Viral
 videos
 of
 Museum
 Nasional
 occupants
 magically
 walking
 out
 from
 the
 museum
Â
7. TALK AND INVITE THEM
STEP
 2
 –
 Ambient
 media
 on
 malls
 where
 people
 can
 meet
 with
 the
 runaway
 statue.
Â
8. WHAT WILL THEY FIND ON THE MUSEUM?
Get discount 25% Mangkok putih Get discount 25% CROCS Get discount 10% King Koil
Get discount 25% on bags Get discount 10% Ace Hardware Get discount 10% Informa
9. HOW WORKS?
IT
STEP
 3
 –
 People
 can
 scan
 QR
 codes
 and
 learn
 about
 the
 object’s
 history.
 Then
 claim
 the
 promo.
Â
Scan
 Qr
 Codes
 on
 the
 statue
 Read
 the
 story
 about
 the
 collec<on
 Claim
 Reward
Â
And
 automa<cally
Â
Â
Share
 via
 social
 media
Â
10. HOW TO EXTEND THE CAMPAIGN
Nov
 Dec
 Jan
 And
 so
 on…
Â
To keep the people come back again.
The promo can be changed monthly based on the museum’s
cooperation with the store’s promo every months.