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Music & Arts Location-Based Event Marketing Case Study

Beeby Clark+Meyler
Beeby Clark+Meyler

The document discusses a location-based event marketing campaign for a Music & Arts store. Mobile display ads and paid social ads targeted consumers within limited zip codes surrounding store locations, driving them to a landing page with shareable offers for store openings and in-store events. The campaign resulted in over 5 million local impressions and 16,000 engagements, and increased in-store foot traffic during opening weekend events compared to the previous year.

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Music & Arts Location-Based Event Marketing!
BeebyClarkMeyler.com | @GoBCM! ≒ Drive in-store visits leveraging digital location-based media" " ≒ Create awareness for nationwide Music & Arts store openings and in-store events"
BeebyClarkMeyler.com | @GoBCM! Mobile display and paid social ads:! ≒ Target consumers on their smartphones with hyper-local mobile display ads and Facebook mobile post ads announcing the store openings and in-store events" ≒ Highlight offers" ≒ Target limited zip codes surrounding the store locations !
BeebyClarkMeyler.com | @GoBCM! " ≒ Users who engaged with the ads were driven to a branded mobile- optimized landing page containing shareable offers" " ≒ The offers could be sent via SMS, email, or shared on Facebook"
BeebyClarkMeyler.com | @GoBCM! ≒ Ef鍖cient Local Reach: +5.3 MM hyper-local views" ≒ Ad Interaction: 16K engagements within a 15-20 mile radius of the store locations" ≒ In-store Visits: Volume of foot traf鍖c during opening weekend events surpassed similar store numbers from the previous year"
BeebyClarkMeyler.com | @GoBCM! Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumers evolving interaction with, and consumption of, media. " We design highly productive marketing programs that leverage todays most engaging digital media technologies to enable more brand engagement, awareness and sales. " For more information, contact Stuart Meyler, Principal" smeyler@beebyclarkmeyler.com, 203.653.7950" ! Visit: BeebyClarkMeyler.com! Follow: @gobcm"

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Music & Arts Location-Based Event Marketing Case Study

  • 1. Music & Arts Location-Based Event Marketing!
  • 2. BeebyClarkMeyler.com | @GoBCM! ≒ Drive in-store visits leveraging digital location-based media" " ≒ Create awareness for nationwide Music & Arts store openings and in-store events"
  • 3. BeebyClarkMeyler.com | @GoBCM! Mobile display and paid social ads:! ≒ Target consumers on their smartphones with hyper-local mobile display ads and Facebook mobile post ads announcing the store openings and in-store events" ≒ Highlight offers" ≒ Target limited zip codes surrounding the store locations !
  • 4. BeebyClarkMeyler.com | @GoBCM! " ≒ Users who engaged with the ads were driven to a branded mobile- optimized landing page containing shareable offers" " ≒ The offers could be sent via SMS, email, or shared on Facebook"
  • 5. BeebyClarkMeyler.com | @GoBCM! ≒ Ef鍖cient Local Reach: +5.3 MM hyper-local views" ≒ Ad Interaction: 16K engagements within a 15-20 mile radius of the store locations" ≒ In-store Visits: Volume of foot traf鍖c during opening weekend events surpassed similar store numbers from the previous year"
  • 6. BeebyClarkMeyler.com | @GoBCM! Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumers evolving interaction with, and consumption of, media. " We design highly productive marketing programs that leverage todays most engaging digital media technologies to enable more brand engagement, awareness and sales. " For more information, contact Stuart Meyler, Principal" smeyler@beebyclarkmeyler.com, 203.653.7950" ! Visit: BeebyClarkMeyler.com! Follow: @gobcm"