際際滷

際際滷Share a Scribd company logo
Industria y est辿tica
del rock
De qu辿
It is not about technology; its
about systems and societal shifts.
Its also about music business
bubbles
Dave Allen	

Gang of Four
h叩bitos de
consumo
Music Business - 2013 analysis
Music Business - 2013 analysis
Music Business - 2013 analysis
Music Business - 2013 analysis
Problemas de con鍖anza
Any time choice is
restricted in some way,
there is bound to be
someone, somewhere, who
is deprived of the
opportunity to pursue
something of personal
value.
La paradoja del artista
La paradoja del artista

Escuchar

Repetir

Hacerse Fan

Fan activo

Fidelizar
1980-1997

1998-2013
Millenials
!

I want it fast; I want it now	


!
Millenials
I trust my friends more than corporate mouthpieces
Millenials
I卒m a social creature -both online and of鍖ine
Millenials
I can make the world a better place
Pluralists
1. diversidad 辿tnica	

!

2. nativos digitales	

!

3. igualdad 	

!

4. orientados al dato	

!

5. realistas
leyendas urbanas
no	

encuentro	

la m炭sica que 	

quiero
Music Business - 2013 analysis
las
discogr叩鍖cas	

van a 	

desaparecer
+$65M
92%
66%
33%
20%

Y-O-Y STRs + Subs.

+100% STRs + Subs.

descargas a la carta

market share vs. Y-1

royalties
Lo queremos 	

todo gratis
Music Business - 2013 analysis
Spotify

The Pirate Bay

3

2,25

1,5

0,75

0
dic 2011

mar 2012

jun 2012

sep 2012

dic 2012

mar 2013

jun 2013
...that piracy did, in fact, account
for a bit of the decline in music
salesaround 20 percent. 	

!
Oberholzer-Gee	

HBS

Strumpf	

UNC

The other 80 percent could be
chalked up to the sale of digital
singles rather than whole
albums and the rise of other
media options like video games.
with the purchase of series,
we look at what does well
on piracy sites.

Kelly Merryman	

VP Net鍖ix
Jeffrey Bewkes	

CEO Time Warner

Game of Thrones being
the most pirated show is
better than an Emmy
La m炭sica	

se muere
m炭sica grabada

internet / m坦vil

conciertos

publishing

total

70000

52500

35000

17500

0
1998

2000

2004

2008

2010

2011

2012
muchas gracias
@joaquinmencia
joaquin.mencia@gmail.com
www.joaquinmencia.com

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Music Business - 2013 analysis