Liam Hughes conducted a questionnaire to help develop a new music magazine. The results showed that the target audience would be males aged 16-25 interested in alternative rock music. Most respondents said they would purchase the magazine weekly or every so often and were willing to pay between £1.50-£3.00 for issues containing 36-70 pages. Interviews and articles on new bands were the most popular suggested content along with advertisements for music gigs and festivals.
2. My questionnaire does show that more males took the questionnaire, however this should not
effect my magazine as that would discriminate against females for aiming at males.
Gender
Male
Female
3. Clearly the most popular age is 16-25, and this is what age I will be aiming my music magazine at.
I can use this to my advantage as I myself am in that age group so I will be able to use my
views, likes and really what I think to help develop this magazine.
Age
0-15
16-25
26-35
36-45
46-55
56+
4. When I asked what genre people preferred I found out that Alterative Rock was the most popular
genre. So I have decided to choose Alternative Rock as my genre to base my magazine on.
Preferred Genre
Rock
Alt Rock
Jazz
Metal
Rap
Classical
Rock 'n' Roll
Classic Rock
Dubstep
Electronica
5. I asked how often do you purchase a music magazine and the most popular result is clear. Due to
the results I have decided to create a weekly magazine. However a large amount of people
chosen “every so often” which is good in a way. This means I will not have to create sequel
magazines.
Buying a Magazine
Weekly
Monthly
Every so often
Never
6. I asked what price are you willing to pay and these are the results. “£2.00-£3.99” is the most
chosen option but not by much. Because of this I will choose a price between £1.50 - £3.00, this
is so I am right in the centre of the two options so I am likely to please all who completed the
questionnaire.
Price
£0.00-£1.99
£2.00-£3.99
£4.00-£5.99
£6.00+
7. Here I asked how many pages would you like in a magazine and the result was 36-70 pages in a
magazine. It was the most picked option but not by much, because of that I will try to get in close
to both of the options as the majority went with both options.
Pages
0-35
36-70
71-90
91+
8. I asked people on my questionnaire what articles would they like to see in the magazine and the
mot chosen option was Interviews. This will influence my magazine articles because I will aim to
have more interviews inside. However I will try to get all five options in the magazine as people
seem to want to see them all.
Articles
New/Updates
Reviews
New Bands
Gigs/Festivals
Interviews
9. I asked what kind of advertisement would you like to see in a music magazine, and the result was
Gigs/Festivals. This is good as this relates to the actual magazine as it is a music magazine.
Advertisment
New Music
Merchandise
Gigs/Festivals
Fashion
Gadgets