The document discusses using musical concepts as an analogy for business. It states that just as in music, in business you need to understand your customers' "scales" or needs and "play the right chords" or satisfy those needs to make a "good deal." You must constantly "reinvent your business" and adapt to changing customer needs over time, similar to how musicians cannot play the same song repeatedly. And just as an orchestra requires different instruments playing together harmoniously, a business requires different functions working together towards common objectives without competing internally.
2. MUSIC OF BUSINESS
• YOU MUST HAVE HEARD OF BUSINESS OF
MUSIC.
– MUSIC INDUSTRY HAS GROWN FROM THE LP
RECORDS OF YESTER YEARS TO THE MODERN
IPOD, IPAD, ITOUCH, YOU TUBE & MUSIC IN THE
CLOUD AT YOUR HAND SETS .
• THE MUSIC OF BUSINESS IS NEW CONCEPT
– THINK OF STRIKING A CHORD WITH YOUR
CUSTOMERS
– STAY ATUNED TO THE MARKETS
3. MUSIC OF BUSINESS
• SIMILAR TO MUSIC SCALES & CHORDS, YOU
NEED TO BE IN THE RIGHT NOTE WITH YOUR
CUSTOMER / PROSPECT KNOW THEIR SCALE
AND PLAY THE CORRECT CHORDS.
• THEN YOU STRIKE A GOOD DEAL WHICH IS
PLEASING.
• HOW TO DO THIS RIGHTLY
4. BUSINESS MUSIC
• THE SCALES ARE THE PLANS & ISSUES OF YOUR
CUSTOMERS, YOU NEED TO KNOW THIS
CORRECTLY TO STRIKE THE RIGHT CHORD.
• YOU MUST TUNE YOUR INSTRUMENT : OFFER
THE RIGHT PRODUCT IN THE RIGHT TIME.
• YOU CANNOT PLAY THE SAME SONG ALL THE
TIME , YOU HAVE TO PLAY IT DIFFERENTLY : YOU
HAVE TO REINVENT YOUR BUSINESS AND
CONSTANTLY REORIENT TO YOUR CUSTOMER’s
NEEDS.
5. BUSINESS MUSIC
• LARGE ORCHESTRA IS RELATED TO HARMONY
AND SEVERAL INSTRUMENTS COMING TOGETHER
ACCURATELY, SIMILARLY KEEP ALL YOUR
BUSINESS SUB FUNCTIONS IN HARMONY TO
YOUR OBJECTIVES , NOT COMPETING WITH EACH
OTHER.
• YOU NEED MUSIC AT HOME TOO :
– UNDERSTAND THE FREQUENCY OF YOUR LOVED ONES
, RELATE TO THEM OFTEN , DON’T MISS THE SOLO
MUSIC OF LISTENING TO YOURSELF ONCE IN A WHILE.
6. MUSIC OF BUSINESS
• FOR FREE ADVICE / TO KNOW MORE ABOUT
THE MUSIC OF BUSINESS CONTACT by email:
gbalu7@rediffmail.com