Music video auteur signature
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This document discusses the concept of auteur theory in film and music videos. Auteur theory suggests that a director's films reflect their personal creative vision, with the director acting as the primary author. The document then examines two music video directors, Michel Gondry and Chris Cunningham, as examples of auteurs. It analyzes several of each director's music videos to identify their signature directorial styles and recurring techniques. For Gondry, this includes technical wizardry, dependence on watching the full video, repetition, and single long takes. For Cunningham, it includes fast editing, strange or unrealistic elements, reflecting the horror genre, and handheld camerawork.
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This document discusses the auteur theory of film director Francois Truffaut and applies it to analyze the work of music video director Chris Cunningham. It examines three of Cunningham's music videos for Madonna, Aphex Twins, and Bjork, finding that his signature styles include technical editing, the use of horror elements, matching the speed of editing to the music, employing canted angles, and creating a sense of entropy. The document also briefly discusses French director Michel Gondry and analyzes two of his music videos, concluding that his signature styles are repetitive visuals, slow pacing, large depth of field, and shooting videos in long single takes.5. pre production(4)
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The document discusses auteur theory in film and music videos. It provides background on the origins of auteur theory from French New Wave directors like Francois Truffaut. An auteur is a director, filmmaker, or music video director whose signature style is recognizable in their work. The document examines several music video directors as potential auteurs, including Chris Cunningham and Samuel Bayer. It analyzes some of their music videos to identify signature techniques, styles, and themes that suggest they have achieved auteur status.Research On Music Video Directors
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Authorship in music videos refers to artists who are heavily involved in all aspects of creating a music video, from writing the storyboard to directing and setting design. Chris Cunningham and Michael Gondry are examples of auteur music video directors who exhibit authorship. Cunningham is known for conceptual videos featuring unconventional concepts for artists like Aphex Twin and Bjork. Gondry also creates distinctive, visually inventive videos for artists like Radiohead and The White Stripes through techniques like one shot filming and stop motion animation. While diverse videos appeal to niche audiences, they also promote artistic creativity and originality in the industry. However, their unconventional nature may limit their mainstream appeal and revenue potential.Evaluation 1
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The document summarizes the student's research and planning for their media studies advanced portfolio project. They will create a dubstep music video as their main project, with additional projects being a CD cover design and advertisement. Through researching popular music videos, the student learned common techniques used like cuts, camera angles, themes and lighting. For the dubstep genre specifically, the student found techniques like close-up shots, low key lighting and fades were commonly used. Their music video will incorporate these elements along with locations around London to appeal to their target audience of males and females aged 16-25.Music video pitch 
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This supports the teaching of the unit and can be used for reference by students.
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The document discusses the various media technologies used at different stages of a coursework project. It describes using the internet for research through search engines and YouTube. Other technologies mentioned include Panasonic DV cameras for recording research footage, Adobe Premiere Pro and Windows Movie Maker for video editing, PowerPoint for presentations, Photoshop for print productions, and Blogger for sharing work online. The document also discusses how access to new technologies has enabled more creative works and allowed unknown artists to promote themselves globally through platforms like YouTube.How did you use media technologies question 4
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The document discusses the various media technologies used at different stages of a coursework project. It describes using the internet for research, YouTube and Myspace to find music videos and artists, cameras to record footage, Adobe programs for editing video and photos, PowerPoint for presentations, Blogger for sharing work, and an iPod Touch for mobile access. The document argues that technological development influenced the project by enabling certain creative possibilities and determining aspects of the process.More Related Content
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Question 3Leanne Gelder
Ìý
The document discusses magazine distribution strategies and provides examples of major and independent distributors. Major distributors like Frontline aim to saturate markets and maximize profits by distributing large numbers of magazines to major retailers. They distribute over 160 titles weekly to over 55,000 shops. Independent distributors like Vice focus more on niche audiences and individuality over profits, distributing primarily online and to select stores. The author concludes they will use a major distributor like Frontline to distribute their proposed rock/indie magazine, to reach a wider audience across multiple platforms and charge more for advertising.Question 3
Question 3Leanne Gelder
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The document discusses magazine distribution strategies and compares major and independent distributors. Major distributors like Frontline aim to saturate markets globally and promote magazines in large retail stores to reach a mass audience. They can produce magazines at lower costs and provide extras to attract more readers. Independent distributors focus on niche audiences and distribute in underground shops or online, limiting scale but connecting with dedicated fans. The author proposes using a major distributor like Frontline to launch their new rock/indie magazine, aiming to make the genre appeal to a wider mainstream audience and charge more for advertising.Question 4
Question 4Leanne Gelder
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The target audience for the media product is teenagers aged 16-24 who are still in education with part-time jobs, giving them disposable income. They come from average to above average intelligence, working to middle class families. Psychographically, they are hedonists who enjoy life in the moment, radicals who do their own thing, and post-materialists focused on experiences over possessions. They prefer new and underground artists found on sites like Myspace over established acts, and enjoy gigs, buying albums, technology, partying, and playing instruments like drums or guitar.Media Evaluation Question 2
Media Evaluation Question 2Leanne Gelder
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The document discusses how a magazine media product would represent social groups. It would target 16-24 year old teenagers from working to middle class backgrounds who are still in education. The front cover features an all-female indie band to challenge stereotypes of males dominating the music industry and present women as independent and career-focused rather than reliant on men. Photos aim to depict the band as musicians primarily rather than sexualize them. The magazine also aims to portray teenagers positively as normal students pursuing music rather than troublesome stereotypes.Media Audience Research
Media Audience ResearchLeanne Gelder
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The majority of participants described the mood board as representing an indie music magazine. They preferred the magazine name "Unplugged" and font "Rock It!" for the masthead. Most wanted to see a mixture of well-known and unsigned bands covered. Black was considered the best color for the masthead. Extra features like competitions and a "Send in your demo" section were popular. Music charts and having a girl band on the cover were also well-liked aspects.Music video auteur signature
- 1. Auteur Theory This theory was first put forward in the 1950s-era by François Truffaut and states that a director's films reflect that director's personal creative vision. As if he were the primary "auteur" (the French word for "author"). The author's creative voice is distinctive enough to shine through all kinds of studio interference. In some cases, film producers are considered to have a similar "auteur" role for films that they have produced.
- 2. Michel Gondry An example of an Auteur in music videos is Michel Gondry. Over the course of his career he has directed motion pictures including Be Kind Rewind and Eternal Sunshine of The Spotless Mind. He has also worked with many established artists on their music videos including Kylie Minogue, Belinda Carlisle and Paul McCarthney.
- 3. Micheal Gondry's Auteur Signature After watching a selection of music videos that have been directed by Michel Gondry I believe I have found his auteur signature. In all of his music video there is; -> Technical Wizardry that the audience is marveled by, -> Dependence on the audience watching the entire video, -> A repetitive nature, -> Usually shot in one single long take rather than short, sharp cuts.
- 4. Chemical Brothers – Let's Be Forever Be http://www.youtube.com/watch?v=s5FyfQDO5g0&ob=av2n In this video there are several clear examples of Michel Gondry’s Auteur signature. The whole video is shot in one long take, with no cuts or breaks at all. It is dependant on the audience watching the whole video so that they can find out what happens to the characters.
- 5. It has a certain amount of technical wizardry involved in the post production of the music video. This makes the audience watch and wonder how he did it.
- 6. It is also repetitive in nature.
- 7. Mio Doi Todd – Open Your Heart http://www.youtube.com/watch?v=M8QgeESiPZA The final video I studied was Mio Doi Todd – Open Your Heart which also shows signs of Michel Gondry's Auteur Signature. -> It is repetitive.
- 8. -> The video uses optical illusions to stun and baffle the audience into wondering how he does these things. -> It is mostly shot in long takes, sometimes longer than forty or fifty seconds.
- 9. Kayne West – Heard 'em Say http://www.youtube.com/watch?v=elVF7oG0pQs&ob=av2e -> In this video it is mainly filled with cartoons and black and white drawings. The audience wonders how this is done as the cartoons move, sing and speak along with the song which is a key fact in Gondry's auteur signature.
- 10. -> The video is also repetitive in nature and tells the same scenario of a lowly paid cabbie (Kayne West) trying to earn money from his fares who mostly short change him. -> Due to this repetitiveness the audience is drawn into watching the whole of the video to see the outcome of the cabbie's day and whether he does finally earn his money or not.
- 11. Chris Cunningham The second auteur that I studied was Chris Cunningham. Chris Cunningham is an English music video film director and video artist. Born in Reading in 1970 and has worked with the likes of Aphex Twins and Madonna.
- 12. After watching a few music videos that Chris Cunningham has directed I believe that I have established his auteur signature; -> In each of his videos they is usually fast paced editing, -> Lots of entropy or strange and unrealistic objects/sequences, -> Reflects the horror genre, -> Lots of canted angles and snorry (hand held) cam.
- 13. Aphex Twins – Come To Daddy http://www.youtube.com/watch?v=5Az_7U0-cK0 In this video the audience is shown lots of Cunningham's auteur signature; -> There are lots of canted angles, ones what are off center as if to confuse and dis enhance the audience whilst also using sequences of hand held or snorry cam. -> There is lots of fast paced editing to connote the action and suspense.
- 14. -> There is lots of entropy shown in this video e.g. the evil spirit coming alive from the TV and the group of children all with Aphex Twin's face. -> This video also is a clear representation of the horror genre e.g. the creepy children, the evil spirit, the dark and gloomy settings and the low lighting.
- 15. Madonna - Frozen The final video that I studied during the Auteur task was Madonna's Frozen. http://www.youtube.com/watch?v=XS088Opj9o0&ob=av2e -> Like the Aphex Twin's video above this video clearly represents the horror genre e.g. dark colors, cold and gloomy setting and Madonna surrounded by and turning into ravens. -> There is also lots of entropy e.g. Madonna turning into ravens.
- 16. -> There are lots of unsettling canted angles, -> The editing is also fast paced to connote suspense and mystery.