ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

Music video production

•Download as PPTX, PDF•
•
Shannon Horton
Shannon Horton

The document outlines the 8 main steps involved in music video production: 1. The commissioner sends the song track to directors who develop pitches for the concept. 2. Directors create detailed pitches based on the brief and song. 3. The record company chooses a director and allocates a budget. 4. A production designer plans the visuals and locations. 5. The artist and crew film on location. 6. An editor assembles footage and the artist provides feedback. 7. Special effects are added to finalize the video. 8. The finished video is released to media.

1 of 10
Download to read offline
By Shannon Horton MUSIC VIDEO PRODUCTION
Step 1-Music Video Commissioner 1. The commissioner of the video sends the song track to directors and producers accompanied with a basic pitch containing what the band wants in their video. They then await contact from said directors and producers.
Step 2-Idea Production 2. These directors/producers come up with ideas for the video which they then turn into a more developed pitch than the original commissioner pitch. The pitch is a basic idea and concept of the video and an evaluative measure as to why the plot will be a good and effective video to make. These pitches will be based upon briefs given to them by the record company, as well as the music track itself
Step 3-Budget Allocation 3. The record company will then decide which pitch has most promise to create an effective music video. After a director is chosen they allocate a budget for the video provided by the commissioner. The chosen producer will deal with the arrangements for the video, as well as making sure the budget is not exceeded.
Step 4-Production Designer Selection 4. Then, the Director of Photography and art director (also known as the Production Designer) then join the team. It's their job to oversee the planning for the videos visual aspects and they must scout for locations and plans the shoot location.
Step 5-Artist Arrival 5. The artist, cast and crew will arrive at the shoot location where they will then work to film the video, this process usually takes one day. However, some artists want to be personally involved in the idea for the video- this is more common in independent record labels than conglomerate labels.
Step 6- Off-Line Editing 6. Then the 'off-line' edit takes place. This is where an editor cuts assembles all of the footage shot on the day of the shoot over a period of a few days. The record company and artist may ask to see it and suggest changes. This is where creative flair and artist continuance is added. This is why some music videos from certain bands have a certain similar aspects related throughout all of their videos.
Step 7-Online Edit 7. After this, the 'online' edit is made. This means that all of the special effects are added, and the video is finalised and is made ready for release. This is where SFX can change the meaning of the video-so some artists and record companies ask to see the video and select the changes necessary in order to release the video.
Step 8-Product Release 8. Final product is delivered to the client who subsequently releases it to television, internet and other forms of media. The time it takes for this process to complete has dropped in recent times, as the demand for music videos is growing greatly, as well as video budgets/commission plummeting. All of the steps mentioned may take as little time as three to four weeks.
Thanks for Watching Wasn’t that fun?

More Related Content

Music video production

  • 1. By Shannon Horton MUSIC VIDEO PRODUCTION
  • 2. Step 1-Music Video Commissioner 1. The commissioner of the video sends the song track to directors and producers accompanied with a basic pitch containing what the band wants in their video. They then await contact from said directors and producers.
  • 3. Step 2-Idea Production 2. These directors/producers come up with ideas for the video which they then turn into a more developed pitch than the original commissioner pitch. The pitch is a basic idea and concept of the video and an evaluative measure as to why the plot will be a good and effective video to make. These pitches will be based upon briefs given to them by the record company, as well as the music track itself
  • 4. Step 3-Budget Allocation 3. The record company will then decide which pitch has most promise to create an effective music video. After a director is chosen they allocate a budget for the video provided by the commissioner. The chosen producer will deal with the arrangements for the video, as well as making sure the budget is not exceeded.
  • 5. Step 4-Production Designer Selection 4. Then, the Director of Photography and art director (also known as the Production Designer) then join the team. It's their job to oversee the planning for the videos visual aspects and they must scout for locations and plans the shoot location.
  • 6. Step 5-Artist Arrival 5. The artist, cast and crew will arrive at the shoot location where they will then work to film the video, this process usually takes one day. However, some artists want to be personally involved in the idea for the video- this is more common in independent record labels than conglomerate labels.
  • 7. Step 6- Off-Line Editing 6. Then the 'off-line' edit takes place. This is where an editor cuts assembles all of the footage shot on the day of the shoot over a period of a few days. The record company and artist may ask to see it and suggest changes. This is where creative flair and artist continuance is added. This is why some music videos from certain bands have a certain similar aspects related throughout all of their videos.
  • 8. Step 7-Online Edit 7. After this, the 'online' edit is made. This means that all of the special effects are added, and the video is finalised and is made ready for release. This is where SFX can change the meaning of the video-so some artists and record companies ask to see the video and select the changes necessary in order to release the video.
  • 9. Step 8-Product Release 8. Final product is delivered to the client who subsequently releases it to television, internet and other forms of media. The time it takes for this process to complete has dropped in recent times, as the demand for music videos is growing greatly, as well as video budgets/commission plummeting. All of the steps mentioned may take as little time as three to four weeks.