Musicdesk
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This document summarizes an Android music app targeted at younger generations. It offers both online streaming and song downloads. There are free and premium subscription options, with the premium option unlocking unlimited downloads and karaoke features. The app aims to increase its user base and reach $0.5 million in revenue by the end of the next financial year. It operates in a competitive market dominated by apps like Saavn, Spotify, and JioMusic. The target customers are teenagers and young adults. The document outlines strategies, tactics, and a schedule that includes promotional offers to attract users and boost subscriptions in the first 10 days after launch.
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Detail article: https://estudy.in/digital-marketing/sem-smart-ads-bidding-landing-page-guide/From Inbox to Enrollment: Crafting Email Marketing Campaigns that Convert
From Inbox to Enrollment: Crafting Email Marketing Campaigns that ConvertHigher Education Marketing
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Musicdesk
- 2. Overview Android music app mainly targeted at the younger generations. Online streaming. Download and listen. Karaoke feature.
- 3. Types of subscriptions: FREE VERSION: Only online streaming and download upto 10 songs available. PRIME SUBSCRIPTION: Unlimited downloads. Karaoke feature available.
- 4. To increase user base and popularity. Reach turnover of $0.5Million b the end of next financial year.
- 5. Market Analysis Competitive market. Main competitors include Saavn, BlinkBox music, Gaana.com, spotify, JioMusic, etc.
- 6. TARGET CUSTOMERS Teenagers and young adults. People of the music industry.
- 7. STRATEGY Young adults. Teenagers. CUSTOMERS Android. iOS. Facebook. COLLABORATORS T-Series. Tips. Sony Music. Other Partners
- 8. TACTICS
- 9. App membership price: 0.99$ per month
- 10. but
- 11. Those joining in the first 10 days get 3 months free prime subscription. AND Reference code: Your code is used you get 10 points. 100 points= 1 month free prime membership.
- 12. SCHEDULE: 5th July 2017 Meeting 10th July 2017 Blueprint and review of app. 15th July 2017 App Launch 25th July 2017 10 day promotional offer ends.
- 14. DISCLAIMER Made by AYAN SAHA of SRM, Kattankulathur during a Marketing Internship under Professor SAMEER MATHUR of IIM Lucknow.