Must-Do Internet Marketing for Your webStore
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This document outlines strategies for driving traffic to an online store, covering various methods such as SEO, PPC, social media, and email marketing. It emphasizes the importance of targeted keyword research, utilizing forums and marketplaces, and building a community on platforms like Facebook and Twitter. Additionally, it provides practical tips and resources for effectively implementing these marketing strategies.
![Forum Marketing These are places people ¡°hang out¡±, traffic!!! http://forum.lowyat.net/GarageSales http://www.jbtalks.cc http://www.malaysianbabes.net Google it ¡°your keyword + forum¡± Read their Rules & Regulation Common rules, eg. online store link is not allowed to post Selling tag [WTS], [Selling], etc Sometimes pre-order is not allowed Submit IC number to verify your identity?](https://image.slidesharecdn.com/internet-marketing-sharing-webshaper2010-100914010733-phpapp02/85/Must-Do-Internet-Marketing-for-Your-webStore-15-320.jpg)
![Any questions? Just email me! [email_address] лл](https://image.slidesharecdn.com/internet-marketing-sharing-webshaper2010-100914010733-phpapp02/85/Must-Do-Internet-Marketing-for-Your-webStore-35-320.jpg)
Must-Do Internet Marketing for Your webStore
- 1. Driving Traffics to Your Online Store - The Fundamentals
- 2. Table of Contents Besides SEO, what are the options available? Pay per Click ¨C Fastest way to advertise your website via Forum Market ( t-shirtforums.com/ lowyat.net, jbtalks etc ) via Online Market Places ¨C (Ebay, Etsy, Lelong, etc) Related Communities (Forum, Blogs etc) Google Product Search (Google Base) Email Marketing Affiliate Marketing Social Media Marketing eg. Facebook, Tweete r Blogging
- 3. Ask: Who are your customers? The Goal: Get Found by Targeted Audience
- 4. Drive Traffic from Crowded (targeted) websites Relevant Forums Relevant Blogs Social Networking Sites (Friendster, Myspace, Facebook) Relevant Classifieds
- 5. First thing First - Keyword Research Think like a customer https://adwords.google.com/select/KeywordToolExternal
- 6. Keyword Research Suggestion by Search Engine
- 7. Keyword Research Google Insights for Search http:// www.google.com /insights/search/#
- 8. What¡¯s next? Pick Keywords that are highly targeted / relevant to your products Use it on your Headline / Title on all marketing message
- 9. PPC - Driving Traffic the Fastest Way Pay-per-click (PPC) advertising
- 10. Basic Concepts of Adwords Benefits of Google Adwords? Fastest way to attract customers Very Targeted Get prospect to find you Right Message >Right People >Right Market >Right Time
- 11. Basic Concepts of Adwords How much does it cost? No fixed price (auction) Google provide estimated cost per click You only know after the clicks happen Good news is No Minimum Spend You control your budget You control Maximum Cost Per Click Pause/End the campaign anytime
- 12. Malaysia Pricing
- 13. Adwords Strategies Strategy for new user Start with 1 product or 1 category (for new user) Set a daily budget eg. RM30 Run for 1 month and see the results Google Adword Landing Page
- 14. More on Adwords ¨C Must Google Adwords Kickstart Course £¨ Free Download) http://www.slideshare.net/neowave/google-adwords-kick-start-course-presentation Google Adwords Cheatsheet (Free Download) http://www.perrymarshall.com/google/
- 15. Forum Marketing These are places people ¡°hang out¡±, traffic!!! http://forum.lowyat.net/GarageSales http://www.jbtalks.cc http://www.malaysianbabes.net Google it ¡°your keyword + forum¡± Read their Rules & Regulation Common rules, eg. online store link is not allowed to post Selling tag [WTS], [Selling], etc Sometimes pre-order is not allowed Submit IC number to verify your identity?
- 16. Study how other seller post
- 17. Tips for Forum Marketing Start with 1 post first and see the results Tips: If possible, get Ready-Stock Photo (not manufacturer one) Get people respond in your thread (to show your thread is popular) Don¡¯t simply post for the sake of BUMP (Bring Up My Post)
- 18. Be Active in Online Market Places Market Place ¨C Just some eg¡ http:// www.ebay.com / http:// mall.cari.com.my/index.php http:// www.lelong.com.my / http://www.haiyo.com.my/index.php http:// www.messonedown.com / http:// www.mudah.my / http://www.bigsale.com.my Niche Market Place: http://www.mysimplifieds.com/fashion http://www.chictini.com http:// www.shoplette.com /pages/retailers Tips: Just post a few of your products will do
- 19. Community / Blogs Community Website http:// www.shoppingnsales.com http://pasim.wordpress.com/ http:// www.emmagem.com / Sign up Google Alerts (stay in the radar) Participate in forum Comments on other people blog (Don¡¯t Hard Sell / Spam!) Find link building opportunities
- 20. Coupon Sites Submit Coupon (Discount code at webShaper) to Famous coupon site http:// www.retailmenot.com / http:// www.couponsnapshot.com
- 21. Google Product Search + Reviewed Sites http://www.resellerratings.com
- 22. Email Marketing Email to existing customers Compile your own list (people who knows you or love you! , don¡¯t buy database! ) Discount Code/Free Shipping http://www.webshaper.com.my/learn/video/discount-code.html Ensure deliverability. Use email Marketing Program to track.
- 23. Affiliate Marketing Look for websites offering products / services complements with you business. Let affiliates putting up your banner ad / text ad on their website and drive sales to you! Pay your Affiliates a commission for referring sales to your website. http://www.neowave.com.my/flashdemo/Managing-Affiliate-Marketing-01.htm http://www.neowave.com.my/flashdemo/Managing-Affiliate-Marketing-02.htm
- 24. Social Media Marketing:Facebook & Twitter Facebook 300,000,000 users and growing Malaysia - 3,047,660 people only. A good platform to engage your customers and Prospects, easily share products updates and communicate with clients!
- 26. Starting on Facebook (It¡¯s free!) Setup Facebook Page (not group ¨C 5k limitation, not personal profile) http://www.facebook.com/pages/create.php Become the first fan of your own page! Then start grabbing ¡°fans¡±, minimum 25 to your page so you are entitled to a username (brand) for your facebook page. Set a name for your page http://www.facebook.com/username/ Grab FanBox Widgets to put on left, right or bottom of your webShaper Stores. http://www.facebook.com/facebook-widgets/ Are you are done! Start Promoting Your Page it via Facebook Ad (select PPC) and get permission to ¡°spam¡± people!
- 28. This is how it looks on your store
- 29. What you can do with Facebook Page? Build your community / followers Update latest news and products (each time you update, new post showing up on their facebook homepage, clients can see and interact! As easy as copy link from your webShaper stores and share it! )
- 30. What you can do with Facebook Page? Distribute your coupon code (Starbucks survey on Facebook.com/Starbucks reveal this is their customer top request!) Messages directly to their Facebook inbox (function like email marketing ! make sure you don¡¯t spam, again, solid content making sure it¡¯s worth their time clicking) Setup Event invitation, Polling and more! Advertise Your Page in Facebook (profile specific targeting! Can filter via age, marital status, sex, country and even on their birthday! Imagine giving out a special discount code for the birthday boys and gals! )
- 31. Customer success story Mwstyles.com ¨C 6500+ fans in 3 months time.
- 32. Twitter - MicroBlogging Saying something interesting in 140 characters Honestly, there¡¯s overlapping with Facebook and we don¡¯t know how well it will work, yet! But just go sign up your twitter account and grab your name first! Eg http://Twitter.com/webShaper
- 33. Blogging - help boost your trust & sales! Blogging can help you ¡. Establish yourself as expert in what you do (sell) Build personal touch and relationship with your clients GYM likes Blog for its unique, constantly refreshed contents Learn from website like www.woot.com , every time they announced a new product, they blog about that product first. 1 day. 1 deal.
- 34. Recommended Resources + Reading http:// www.webshaper.com.my /blog/ http:// www.practicalecommerce.com / http:// www.getelastic.com /
- 35. Any questions? Just email me! [email_address] лл
- 36. Join us and Stay updated! Twitter.com/webShaper sales @webShaper.net Facebook.com/webShaper Facebook.com/MalaysiaOnlineStore
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