際際滷

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Collaborative油ClientAgency油Partnerships油Rely油on油Mutual油Expectations油
油
油
You油can油expect油to:油
1. Receive油professional油level油creative油marketing油communication油services油that油meet油your油needs油
2. Receive油accurate油and油easily油understood油information油about油available油creative油and油
   implementation油options油
3. Know油in油advance油the油services油that油will油be油provided,油the油expected油cost,油and油payment油options油
4. Have油privacy油and油confidentiality油for油your油marketing油information,油subject油to油state油and油
   federal油laws油
5. Benefit油from油partnering油collaboratively油with油a油specialized油communication油team油while油paying油
   only油for油specialized油services油are油needed.油
油
油
You油have油the油responsibility油to:油
1. Tell油your油agency油about油your油strategic油business油goals,油your油industry油and油product油or油service油
2. Supply油as油much油time油and油the油decisions油needed油to油advance油your油work油on油schedule油
3. Be油receptive油to油new油ideas油and油ask油questions油about油your油agencys油recommended油approach油
4. Have油realistic油expectations油and油avoid油demanding油instant油marketing油miracles油油
5. Pay油promptly油as油agreed油for油services油and油outofpocket油costs.油
油
油
Your油marketing油agency油and油staff油expect油to:油
1. Provide油professionallevel油creative油marketing油communication油services油
2. Spend油time油with油you油or油your油staff油as油necessary油to油meet油your油needs油
3. Receive油relevant油input油and油specific油feedback油
4. Refuse油to油provide油services油without油payment油
5. Share油their油expertise油in油a油collaborative油partnership油to油advance油your油mission,油product油or油
   service.油
油
油
Your油marketing油agency油and油staff油have油the油responsibility油to:油
1. Ask油you油to油provide油information油about油your油industry,油product,油and油business油goals油
2. Provide油you油with油easy油to油understand油information油regarding油creative油and油implementation油
   options油and油recommendations油
3. Keep油your油marketing油information油confidential油and油private油
4. Clearly油say油no油if油they油believe油your油request油is油unwise油or油counterproductive油
5. Provide油ongoing油agency油staff油training油and油continuous油exposure油to油marketing油
   communications油information油that油can油inform油the油options油and油recommendations油presented油
   to油meet油your油needs.油油

                                                                               Copyright油息油2005油

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Ignite Capital

Mutual Expectations for Effective Client-Agency Collaboration

  • 1. Collaborative油ClientAgency油Partnerships油Rely油on油Mutual油Expectations油 油 油 You油can油expect油to:油 1. Receive油professional油level油creative油marketing油communication油services油that油meet油your油needs油 2. Receive油accurate油and油easily油understood油information油about油available油creative油and油 implementation油options油 3. Know油in油advance油the油services油that油will油be油provided,油the油expected油cost,油and油payment油options油 4. Have油privacy油and油confidentiality油for油your油marketing油information,油subject油to油state油and油 federal油laws油 5. Benefit油from油partnering油collaboratively油with油a油specialized油communication油team油while油paying油 only油for油specialized油services油are油needed.油 油 油 You油have油the油responsibility油to:油 1. Tell油your油agency油about油your油strategic油business油goals,油your油industry油and油product油or油service油 2. Supply油as油much油time油and油the油decisions油needed油to油advance油your油work油on油schedule油 3. Be油receptive油to油new油ideas油and油ask油questions油about油your油agencys油recommended油approach油 4. Have油realistic油expectations油and油avoid油demanding油instant油marketing油miracles油油 5. Pay油promptly油as油agreed油for油services油and油outofpocket油costs.油 油 油 Your油marketing油agency油and油staff油expect油to:油 1. Provide油professionallevel油creative油marketing油communication油services油 2. Spend油time油with油you油or油your油staff油as油necessary油to油meet油your油needs油 3. Receive油relevant油input油and油specific油feedback油 4. Refuse油to油provide油services油without油payment油 5. Share油their油expertise油in油a油collaborative油partnership油to油advance油your油mission,油product油or油 service.油 油 油 Your油marketing油agency油and油staff油have油the油responsibility油to:油 1. Ask油you油to油provide油information油about油your油industry,油product,油and油business油goals油 2. Provide油you油with油easy油to油understand油information油regarding油creative油and油implementation油 options油and油recommendations油 3. Keep油your油marketing油information油confidential油and油private油 4. Clearly油say油no油if油they油believe油your油request油is油unwise油or油counterproductive油 5. Provide油ongoing油agency油staff油training油and油continuous油exposure油to油marketing油 communications油information油that油can油inform油the油options油and油recommendations油presented油 to油meet油your油needs.油油 Copyright油息油2005油