1. The document discusses several music channels including MTV, 8XM, 4music, ARY Musik, and B4U Music.
2. MTV was launched in 1981 and was the first channel to primarily play music videos. It targets young adults and adolescents.
3. 8XM is a popular Pakistani music channel that airs local and international songs in various languages while also entertaining with cartoons.
This whitepaper discusses internet-connected televisions and the challenges faced by brands. It finds that while connected TV sales are increasing and many see potential, significant uncertainty remains among industry members. The questions raised highlight challenges around content, business models, finding content on connected TVs, and regulating the new landscape. Most respondents do not think connected TVs will be a passing fad, but adoption rates remain low currently.
The document introduces the Europeana Music Collections, which is a thematic collection within Europeana Collections focused on music-related content. It will include music recordings, sheet music, images of musical instruments and performers, and other texts about music history. The presentation provides an overview of Europeana Collections and thematic collections, previews the music collection content and demo site, and outlines the launch timeline and opportunities to get involved by sharing or curating music-related data and collections.
The document presents a plenary meeting review on the channels development roadmap for Europeana Sounds, detailing the progress and future plans for a music-themed audio channel. Key components discussed include user research, design principles, wireframes, and important project milestones with a target beta release in July 2015. It also outlines the role of partners, lessons learned from the first year, and future objectives for developing tools for audio content distribution on platforms like SoundCloud and Spotify.
How to become a successful music streaming platform in JapanKaoru Sakiya
油
The document discusses how the Japanese music streaming platform Chaku-uta succeeded by integrating communication functions and driving conversations both on and off the platform. It then declined as smartphones rose in popularity and substituted apps like YouTube and Facebook that also fostered communication. To succeed now, online music platforms must embrace conversation driving and offer social and personal communication tools, as demonstrated by Coca-Cola Japan's successful "Share a Coke and a Song" campaign.
EUscreenXL @BAAC 2014 Annual Conference in RigaMaja Drabczyk
油
EUscreenXL is a pan-European project involving 29 partner organizations with the goal of aggregating 60,000 audiovisual materials and 1,000,000 metadata records by 2016. The document discusses the challenges of participating in such a large collaborative project, including issues around languages, cultures, technologies, legal frameworks, and sustainability. It provides an overview of the project structure and workflow for ingesting content, and highlights the benefits for both content providers and end users of the new EUscreen portal being developed to provide improved access to European audiovisual heritage materials.
Cezary Wyszyski z Fundacji Midzynarodowy Ruch na Rzecz Zwierzt - Viva! opowiada o wykorzystaniu Facebooka do dziaa na rzecz obrony i polepszenia warunk坦w 甜ycia zwierzt
Gamification H旦heres Nutzungserlebnis mittels Mechanismen aus dem Spieleber...Roland Peter Schaefer
油
Das Dokument behandelt das Thema Gamification und dessen Anwendung zur Steigerung des Nutzungserlebnisses durch Spielermechaniken in digitalen Anwendungen. Es werden verschiedene Ans辰tze und Mechaniken wie Punkte, Belohnungen und soziale Vergleiche vorgestellt, die das Nutzerengagement erh旦hen k旦nnen. Zudem werden Chancen und Risiken diskutiert, insbesondere die Konflikte zwischen Gamification und herk旦mmlicher Usability.
"How to Make TV Apps Work" 10 rules for Connected Tv apps developmentJavier Lasa
油
The document outlines 10 rules for developing connected TV apps:
1. Define a strategy for the app upfront.
2. Recognize that TV is neither a PC nor mobile device - it has limited memory/performance but high quality video/audio and uses remote control.
3. Consider important tech specs like screen resolution and safe areas when designing for TVs.
4. Simplify the information hierarchy and navigation using main categories, in-page scrolling, and direct access buttons.
5. Make navigation a key focus through large interactive hotspots, minimum font sizes, and restricted image/font catalogs.
6. Simplify user interface controls as interaction is through a remote rather than mouse/
The document discusses the history and competition between MTV and Channel V in Asia. MTV began broadcasting in Asia via satellite in 1991 but left in 1994 when Murdoch's New Corp acquired Star TV. Channel V filled the vacuum and was the first music channel in Asia with a localized approach. In 1995, MTV Networks Asia was launched and customized its content for local markets. Both channels have since increased their online and mobile presence. Key strategic questions discussed include whether there is room for both channels in Asia and how they can develop the growing China market.
Gamified Tv Ads with Augmented RealitySatyajit Roy
油
The document discusses the rise of mobile augmented reality (MAR) advertising as a transformative tool for brand engagement, particularly for younger audiences. It emphasizes the interactive and gamified aspects of MAR that allow consumers to engage with ads in real-time, enhancing brand recognition and customer loyalty. The presentation outlines the benefits, such as increased user engagement, cost-effectiveness, and the ability to gather valuable analytics for advertisers.
Millennials Rising: Engaging and attracting Gen Y Talent Marielle Reussink
油
The document discusses the evolving perceptions and expectations of millennials in the workforce, emphasizing their simultaneous roles as consumers, citizens, and talents. It highlights the importance of understanding millennials' career goals, preferences for work-life balance, and the significant impact of employer branding and communication strategies for attracting this demographic. Additionally, it notes the necessity for organizations to adapt to digital outreach and create authentic content to effectively engage millennial talent.
Telewizja 2.0 - rewolucja w konsumpcji wideo przyspiesza. Jak u甜ytkownicy medi坦w spoecznociowych korzystaj z formatu wideo? Jak telewizja przenika do internetu i odwrotnie?
Last.fm - Lessons from building the World's largest social music platform randomfromtheweb
油
The document discusses the growth and development of Last.fm, the world's largest social music platform. It describes how Last.fm started in 2004 and grew rapidly by being open with its data and involving users. As it grew from 20 to 40+ employees in 6 months, it emphasized radiating information across the company through simple tools like IRC chat logs. The excerpt shows developers coordinating fixes and improvements in real-time.
The document discusses three music channels - Channel AKA, which focuses on darker grime rap and hip hop; Starz TV, which focuses on hip hop and pop; and Sbtv, a YouTube channel that promotes hip hop, grime, and rap artists. The author chose these channels because they will appeal to their target audience that is interested in rap, hip hop, and grime genres. The best channel identified is Channel AKA as it focuses on the darker styles of grime rap and hip hop that matches the genre of the author's music group.
We propose creating a TV channel called "Musical Heart" that would focus on music-related programming. It would broadcast musical clips, programs about the history and geography of music, documentaries on modern music trends, and films. On weekends it would also show cartoons and dance programs. While it would include some commercials to generate revenue, there would not be many advertisements. The logo for "Musical Heart" would combine the letters M and H with a treble clef symbol.
Jaka bdzie rola i sytuacja marketingowca w przyszoci? Jakie kompetencje powinien posiada marketingowiec przyszoci? Jak ilo danych, dostpnych narzdzi i wiedzy zdeterminuj nasz prac? Kt坦re umiejtnoci bd kluczowe? Analityka, kompetencje matematyczne - programowanie, czy te甜 kreatywno i umiejtno komunikacji i kolaboracji? Jak wa甜ne s dziedziny etnografii, bada i nowych kierunk坦w marketingowych?
O tym wszystkim w prezentacji wygoszonej na wydarzeniu Socjomanii: #socjoevent kt坦re odbyo si 2.12.
Magazyn, nie tylko dla Dj坦w, przedstawiajcy to co ciekawe ze wiata muzyki, nie tylko klubowej. newsy, informacje, recenzje pyt, wywiady z ciekawymi lud添mi z szeroko rozumianej bran甜y dance czyli klubowej, pop, disco dance i alternatywnej. Pojawia si od ponad 10 lat raz w miesicu. Do niedawna w postaci drukowanej, a od 2014 roku w postaci pliku PDF dostpnego dla ka甜dego czytelnika za darmo. Wydawca magazynu jest firma DJ Promotion, kt坦ra dziaa ju甜 w tej bran甜y od ponad 20 lat.
The document outlines plans for a new music television channel focused on house and garage music genres. The channel will broadcast both new and classic songs from these genres to appeal to young and older audiences. The name of the channel will be "House Now" to indicate the music style without confusion. Initial scheduling plans include playing new house songs, sessions of classic "old skool" songs, interviews, countdowns and call-in segments to engage audiences.
How to become a successful music streaming platform in JapanKaoru Sakiya
油
The document discusses how the Japanese music streaming platform Chaku-uta succeeded by integrating communication functions and driving conversations both on and off the platform. It then declined as smartphones rose in popularity and substituted apps like YouTube and Facebook that also fostered communication. To succeed now, online music platforms must embrace conversation driving and offer social and personal communication tools, as demonstrated by Coca-Cola Japan's successful "Share a Coke and a Song" campaign.
EUscreenXL @BAAC 2014 Annual Conference in RigaMaja Drabczyk
油
EUscreenXL is a pan-European project involving 29 partner organizations with the goal of aggregating 60,000 audiovisual materials and 1,000,000 metadata records by 2016. The document discusses the challenges of participating in such a large collaborative project, including issues around languages, cultures, technologies, legal frameworks, and sustainability. It provides an overview of the project structure and workflow for ingesting content, and highlights the benefits for both content providers and end users of the new EUscreen portal being developed to provide improved access to European audiovisual heritage materials.
Cezary Wyszyski z Fundacji Midzynarodowy Ruch na Rzecz Zwierzt - Viva! opowiada o wykorzystaniu Facebooka do dziaa na rzecz obrony i polepszenia warunk坦w 甜ycia zwierzt
Gamification H旦heres Nutzungserlebnis mittels Mechanismen aus dem Spieleber...Roland Peter Schaefer
油
Das Dokument behandelt das Thema Gamification und dessen Anwendung zur Steigerung des Nutzungserlebnisses durch Spielermechaniken in digitalen Anwendungen. Es werden verschiedene Ans辰tze und Mechaniken wie Punkte, Belohnungen und soziale Vergleiche vorgestellt, die das Nutzerengagement erh旦hen k旦nnen. Zudem werden Chancen und Risiken diskutiert, insbesondere die Konflikte zwischen Gamification und herk旦mmlicher Usability.
"How to Make TV Apps Work" 10 rules for Connected Tv apps developmentJavier Lasa
油
The document outlines 10 rules for developing connected TV apps:
1. Define a strategy for the app upfront.
2. Recognize that TV is neither a PC nor mobile device - it has limited memory/performance but high quality video/audio and uses remote control.
3. Consider important tech specs like screen resolution and safe areas when designing for TVs.
4. Simplify the information hierarchy and navigation using main categories, in-page scrolling, and direct access buttons.
5. Make navigation a key focus through large interactive hotspots, minimum font sizes, and restricted image/font catalogs.
6. Simplify user interface controls as interaction is through a remote rather than mouse/
The document discusses the history and competition between MTV and Channel V in Asia. MTV began broadcasting in Asia via satellite in 1991 but left in 1994 when Murdoch's New Corp acquired Star TV. Channel V filled the vacuum and was the first music channel in Asia with a localized approach. In 1995, MTV Networks Asia was launched and customized its content for local markets. Both channels have since increased their online and mobile presence. Key strategic questions discussed include whether there is room for both channels in Asia and how they can develop the growing China market.
Gamified Tv Ads with Augmented RealitySatyajit Roy
油
The document discusses the rise of mobile augmented reality (MAR) advertising as a transformative tool for brand engagement, particularly for younger audiences. It emphasizes the interactive and gamified aspects of MAR that allow consumers to engage with ads in real-time, enhancing brand recognition and customer loyalty. The presentation outlines the benefits, such as increased user engagement, cost-effectiveness, and the ability to gather valuable analytics for advertisers.
Millennials Rising: Engaging and attracting Gen Y Talent Marielle Reussink
油
The document discusses the evolving perceptions and expectations of millennials in the workforce, emphasizing their simultaneous roles as consumers, citizens, and talents. It highlights the importance of understanding millennials' career goals, preferences for work-life balance, and the significant impact of employer branding and communication strategies for attracting this demographic. Additionally, it notes the necessity for organizations to adapt to digital outreach and create authentic content to effectively engage millennial talent.
Telewizja 2.0 - rewolucja w konsumpcji wideo przyspiesza. Jak u甜ytkownicy medi坦w spoecznociowych korzystaj z formatu wideo? Jak telewizja przenika do internetu i odwrotnie?
Last.fm - Lessons from building the World's largest social music platform randomfromtheweb
油
The document discusses the growth and development of Last.fm, the world's largest social music platform. It describes how Last.fm started in 2004 and grew rapidly by being open with its data and involving users. As it grew from 20 to 40+ employees in 6 months, it emphasized radiating information across the company through simple tools like IRC chat logs. The excerpt shows developers coordinating fixes and improvements in real-time.
The document discusses three music channels - Channel AKA, which focuses on darker grime rap and hip hop; Starz TV, which focuses on hip hop and pop; and Sbtv, a YouTube channel that promotes hip hop, grime, and rap artists. The author chose these channels because they will appeal to their target audience that is interested in rap, hip hop, and grime genres. The best channel identified is Channel AKA as it focuses on the darker styles of grime rap and hip hop that matches the genre of the author's music group.
We propose creating a TV channel called "Musical Heart" that would focus on music-related programming. It would broadcast musical clips, programs about the history and geography of music, documentaries on modern music trends, and films. On weekends it would also show cartoons and dance programs. While it would include some commercials to generate revenue, there would not be many advertisements. The logo for "Musical Heart" would combine the letters M and H with a treble clef symbol.
Jaka bdzie rola i sytuacja marketingowca w przyszoci? Jakie kompetencje powinien posiada marketingowiec przyszoci? Jak ilo danych, dostpnych narzdzi i wiedzy zdeterminuj nasz prac? Kt坦re umiejtnoci bd kluczowe? Analityka, kompetencje matematyczne - programowanie, czy te甜 kreatywno i umiejtno komunikacji i kolaboracji? Jak wa甜ne s dziedziny etnografii, bada i nowych kierunk坦w marketingowych?
O tym wszystkim w prezentacji wygoszonej na wydarzeniu Socjomanii: #socjoevent kt坦re odbyo si 2.12.
Magazyn, nie tylko dla Dj坦w, przedstawiajcy to co ciekawe ze wiata muzyki, nie tylko klubowej. newsy, informacje, recenzje pyt, wywiady z ciekawymi lud添mi z szeroko rozumianej bran甜y dance czyli klubowej, pop, disco dance i alternatywnej. Pojawia si od ponad 10 lat raz w miesicu. Do niedawna w postaci drukowanej, a od 2014 roku w postaci pliku PDF dostpnego dla ka甜dego czytelnika za darmo. Wydawca magazynu jest firma DJ Promotion, kt坦ra dziaa ju甜 w tej bran甜y od ponad 20 lat.
The document outlines plans for a new music television channel focused on house and garage music genres. The channel will broadcast both new and classic songs from these genres to appeal to young and older audiences. The name of the channel will be "House Now" to indicate the music style without confusion. Initial scheduling plans include playing new house songs, sessions of classic "old skool" songs, interviews, countdowns and call-in segments to engage audiences.