The document outlines the key responsibilities of a Product Manager position at Mwave, including evaluating market trends and requirements to identify new product opportunities; monitoring competitors; developing sales strategies; managing the product lifecycle from planning to execution; monitoring inventory levels; assisting with marketing plans and product promotions; and preparing sales forecasts and reports. The Product Manager is responsible for assessing markets, developing product strategies aligned with company goals, managing the product portfolio, and driving product sales.
2. Product Manager Job Description
• Evaluates market trend and requirements for current and future products and proposes new product opportunities for the
growth of business.
• Constantly stay alert with the competition by acquiring up to date information about the change of market and
competitors.
• Initiates potential partner relationships for the product.
• Develops product sales strategies to meet revenue and profitability goals of the company.
• Manages the life cycle of responsible product line from strategic planning to tactical activities.
• Monitors inventory level to ensure product availability and inventory turnover to meet company target.
• Engages in product marketing, assist with the development of the marketing plan and launches sales promotions and
activities in accordance with the marketing plan.
• Provides information for management by preparing short-term and long-term product sales forecasts and special reports
and analyses.
• Maintains professional manners and technical knowledge by attending training workshops, suppliers/vendors activities as
needed.
3. Assess
Markets
Segment and size
Potential Revenue
Trends and Drivers
Competition Analysis
Corporate Positioning
Strategy
Planning
Align objective with
Company goal.
Identify target market
Identify strategic
partners
Analyse risk
management
Define requirements
of business
Product Management
& Procurement
Set Pricing policy
-Cost Leader
Manage product
roadmap & life cycle
Manage run rate
business- inventory &
slow moving items
Create value of
product
Commercialized
process
Product Sales
Management
Priortize lineup,
generate focus
Product marketing-
propose & execute
internal marketing
Smart & diversified
sales spread &
product mix
Deliver value of
product
Deliver quality of
service
Flow Process - Mwave Product Management