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My accomplished projects as Existing Product Development Executive

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Adi Irianto Marist

This document summarizes the accomplished projects of an Existing Product Development Executive. It describes several community outreach events held between 2013-2014 in various Indonesian cities to educate consumers about the health benefits of Pocari Sweat and promote its 900ml PET packaging. It also outlines the executive's roles in managing hydration systems and brand activation at sponsored running events in Jakarta and Bali in 2014.

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My accomplished projects as Existing Product Development Executive:  Keluarga Sehat Pocari Sweat Q1 2013 Objectives:  Educate consumers about POCARI SWEAT PET 900mL packaging benefit for sharing with family  Improving consumer knowledge about health benefits of POCARI SWEAT with educating games  Consept: Sustainable event, located at crowed center spot for family on Sunday Morning  Cities: Lampung, Palembang, Medan and Pekanbaru (12 events per city)  Targeted audience: 300-500 persons per event (Family and Community)  Keluarga Sehat Pocari Sweat Q4 2013 Objectives:  Educate consumers about POCARI SWEAT PET 900mL packaging benefit for sharing with family  Improving consumer knowledge about health benefits of POCARI SWEAT with educating games  Consept: Sustainable event, located at crowed center spot for family on Sunday Morning  Cities: Medan, Pekanbaru, Lampung, Palembang, Bogor, Malang and Jember (3 events per city); Batam, Bandung, Cirebon, Yogyakarta, Semarang, Surabaya, Denpasar and Makassar (9 events per city)  Targeted audience: 750-1000 audiences per event (Family and Community)
 Keluarga Sehat Pocari Sweat Q1 2014 Objectives:  Improving consumer knowledge about the health benefits of Pocari Sweat with educative games  Invite Indonesian people to exercise  Create Pocari Sweat community  Consept: Sustainable event, located at crowed center spot for family on Sunday Morning  Cities: Medan, Padang, Pekanbaru, Batam, Lampung, Palembang, Balikpapan, Banjarmasin, Pontianak, Bandung, Cirebon, Purwokerto, Solo, Surabaya and Malang (6 events per city)  Targeted audience: 750-1000 audiences per event (Family and Community)
 Bazaar Sahur Pocari Sweat in Masjid Raya Pondok Indah Objectives:  Educate consumers that drink Pocari Sweat on Sahur time help retain body fluid longer during fasting  Target Audience: 25-40 years old, people who do I'tikaf at mosque in last 10 days of Ramadhan, People who do Sahur outside  Location: Masjid Raya Pondok Indah
 Jelang Ramadhan Pocari Sweat Objectives:  Healthy talk show office to office with experienced Nutritionist  Share knowledge to mothers about proper diet during fasting month so that every family can get optimum benefit and remain healthy during fasting  Educate consumer about Pocari Sweat benefit in Fasting month
ï‚· Founder and Designer of Pocari Sweat Hydration System (Tray and Deck System) for Runner in Pocari Sweat Run Jakarta 2014 ï‚· Manage Hydration System and Product Cooling of Pocari Sweat in Pocari Sweat Run Jakarta 2014 ï‚· Team Leader of Pocari Sweat Sponsorship Team in Air Asia Bali Beach Run Event. o Manage Brand Activation Tools o Manage and Select Event Organizer to support Pocari Sweat team o Supervise Event Implementation o Responsible for relations with the Organizers ï‚· Team Leader of Pocari Sweat Sponsorship Team in Bali Highway Half Marathon Event: o Manage Brand Activation Tools o Manage and Select Event Organizer to support Pocari Sweat team o Supervise Event Implementation o Responsible for relations with the Organizers
My accomplished projects as Existing Product Development Executive

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My accomplished projects as Existing Product Development Executive

  • 1. My accomplished projects as Existing Product Development Executive: ï‚· Keluarga Sehat Pocari Sweat Q1 2013 Objectives:  Educate consumers about POCARI SWEAT PET 900mL packaging benefit for sharing with family  Improving consumer knowledge about health benefits of POCARI SWEAT with educating games  Consept: Sustainable event, located at crowed center spot for family on Sunday Morning  Cities: Lampung, Palembang, Medan and Pekanbaru (12 events per city)  Targeted audience: 300-500 persons per event (Family and Community) ï‚· Keluarga Sehat Pocari Sweat Q4 2013 Objectives:  Educate consumers about POCARI SWEAT PET 900mL packaging benefit for sharing with family  Improving consumer knowledge about health benefits of POCARI SWEAT with educating games  Consept: Sustainable event, located at crowed center spot for family on Sunday Morning  Cities: Medan, Pekanbaru, Lampung, Palembang, Bogor, Malang and Jember (3 events per city); Batam, Bandung, Cirebon, Yogyakarta, Semarang, Surabaya, Denpasar and Makassar (9 events per city)  Targeted audience: 750-1000 audiences per event (Family and Community)
  • 2. ï‚· Keluarga Sehat Pocari Sweat Q1 2014 Objectives:  Improving consumer knowledge about the health benefits of Pocari Sweat with educative games  Invite Indonesian people to exercise  Create Pocari Sweat community  Consept: Sustainable event, located at crowed center spot for family on Sunday Morning  Cities: Medan, Padang, Pekanbaru, Batam, Lampung, Palembang, Balikpapan, Banjarmasin, Pontianak, Bandung, Cirebon, Purwokerto, Solo, Surabaya and Malang (6 events per city)  Targeted audience: 750-1000 audiences per event (Family and Community)
  • 3. ï‚· Bazaar Sahur Pocari Sweat in Masjid Raya Pondok Indah Objectives:  Educate consumers that drink Pocari Sweat on Sahur time help retain body fluid longer during fasting  Target Audience: 25-40 years old, people who do I'tikaf at mosque in last 10 days of Ramadhan, People who do Sahur outside  Location: Masjid Raya Pondok Indah
  • 4. ï‚· Jelang Ramadhan Pocari Sweat Objectives:  Healthy talk show office to office with experienced Nutritionist  Share knowledge to mothers about proper diet during fasting month so that every family can get optimum benefit and remain healthy during fasting  Educate consumer about Pocari Sweat benefit in Fasting month
  • 5. ï‚· Founder and Designer of Pocari Sweat Hydration System (Tray and Deck System) for Runner in Pocari Sweat Run Jakarta 2014 ï‚· Manage Hydration System and Product Cooling of Pocari Sweat in Pocari Sweat Run Jakarta 2014 ï‚· Team Leader of Pocari Sweat Sponsorship Team in Air Asia Bali Beach Run Event. o Manage Brand Activation Tools o Manage and Select Event Organizer to support Pocari Sweat team o Supervise Event Implementation o Responsible for relations with the Organizers ï‚· Team Leader of Pocari Sweat Sponsorship Team in Bali Highway Half Marathon Event: o Manage Brand Activation Tools o Manage and Select Event Organizer to support Pocari Sweat team o Supervise Event Implementation o Responsible for relations with the Organizers