Boutique Store Business
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The document outlines plans to open a women's clothing and accessories boutique called Stylista Couture in Lucknow, India. The vision is to provide fashionable products at affordable prices to become the top value fashion boutique in the country. Objectives include establishing a unique boutique, providing quality clothing at reasonable prices, achieving profit in the first year, and increasing customers annually. The boutique will offer apparel, accessories, and style assessments for women ages 20-55 and have onsite tailors.
Boutique Store Business
- 1. C O U T U R E
- 2. A BLEND OF STYLE AND SIMPLICITY .
- 4. VISION STATEMENT To create a global brand that provides fashionable products at affordable prices to Women , whilst achieving the goal of becoming the NUMBER ONE VALUE FASHION BOUTIQUE across the country.. MISSION STATEMENT To give every Women the means to STYLE HER OWN LIFE . To make shopping a pleasant, yet inexpensive for Women, while providing their lives with sense of confidence and beauty .
- 5. OBJECTIVES Establish a unique clothing boutique in the city of Lucknow . Provide quality clothing and customer service at a reasonable price . To provide women with unique and inexpensive clothing. Achieve profit within the first year Continually and consistently increase total number of customers per year .
- 7. COMPANY DESCRIPTION A women's clothing and accessories boutique that intends to open in Lucknow . Include a detailed Style Assessment that will ensure that our customers are always well dressed. Womens ages 20-55 . Special benefits to employees .2 stylist and 5 tailors . A sole proprietorship firm
- 8. LOCATION STYLISTA COUTURE SHOP NO. 2381 JANPATH MARKET , HAZRATGANJ - 226001
- 10. S.No. Particulars Amount (In Rs.) 1 Fixed Capital 800,000 2 Working Capital 400,000 Total Cost of the Project 1,200,000 S.No. Particulars Amount (In Rs.) 1 Loan from SBI 700,000 2 Self-induced funds 500,000 Total Funding 1,200,000 Total Cost of the Project Financial Arrangements
- 11. Particulars Note No. Amount (In Rs.) Revenue from Operations (Sales) 900,000 Less: Raw Material 1 200,000 Salary & Wages 2 100,000 Sales man commission 3 5,000 Electricity 4 20,000 Repairs & Maintenance 5 7,000 Transport & Reimbursements 6 5,000 Insurance 7 8,000 Depreciation 8 25,000 Interest on loan 9 70,000 Advertisement Expenses 10 10,000 Estimated Profit 450,000 Less: Tax @30% 135,000 Net Profit 315,000 Projected Profit Statement
- 12. Sources Amount Application Amount Opening Balance of Cash - Tax Paid 135,000 Cash in Hand 350,000 Interest 70,000 Profit Before Tax 450,000 Depreciation 25,000 Contingency 60,000 Closing Balance of Cash 510,000 800,000 800,000 Cash Flow Statement Sources Amount Application Amount Own Capital 500,000 Land & Building 200,000 Loan from Bank 700,000 Machines 20,000 Working Capital 400,000 Other Assets 580,000 1,200,000 1,200,000 Fund Flow Statement
- 13. Particular 1st Year 2nd Year 3rd Year 4th Year 5th Year Total Sales 900,000 1,100,000 1,300,000 1,500,000 1,700,000 Less: Variable Costs 235,000 287,210 339,430 391,650 443,870 Contribution 665,000 812,790 960,570 1,108,350 1,256,130 Less: Fixed Costs 215,000 215,000 215,000 215,000 215,000 Profit Before Taxes 450,000 597,790 745,570 893,350 1,041,130 Tax for the year @ 30% 135,000 179,340 223670 268,000 312,340 Profit After Tax 315,000 418,450 521,900 625,350 728,790 PV Ratio = Contribution/Sales *100 665000/900000*100 = 73.89% BEP = Fixed Cost/PV Ratio *100 215000/73.89*100 = 290,973 Hence break-even point would be achieved at Rs. 290,973 where there will be no profit and no loss . Break-Even Analysis
- 15. Nothing to wear and Hard to decide ????
- 16. OVERVIEW It will carry Ready-to-Wear (RTW) designer diffusion lines and casual/contemporary apparel. Latest trends at low prices . Unique selection of merchandise ( per size - S , M , L) Apparel Lines - Dresses , Suits Accessories Handbags , Belts , Hats
- 17. APPAREL LINES
- 18. ACCESSORIES
- 21. MARKET ANALYSIS
- 22. TARGET MARKET It will work on B2C model. Clear target Young girls , household and professional women. Customer between 20-55 years old . Primary Customers based on 3 categories :- Demographics Psychographics Clothing Shopping Behaviour
- 23. MARKET NEEDS A great influence of Women on clothing sector . Research show womens have a little time to show and decide what is the right clothes to wear . Over 10 lakh Lucknow womens of ages 20-54 spend over 52 lakh on apparels and accessories . Women comprises of 51% Lucknows total population Women control 81% of household purchase decisions.
- 24. ANGEL STYLISTA LOCATION Kishore road, Hazratganj Lucknow . Janpath complex, Hazratganj Lucknow . PRODUCT Apparels Accessories and Apparels CUSTOMER SERVICE She is considerate of her customers and allows them the space to shop on their own It will provide quality customer service including alterations, Style trainess, discounts COMPETITIVE ADVANTAGE Provide good quality products at low and reasonable prices . Top notch Customer Service . Provide own Unique Style Trainees . Discounts,seasonal sales, coupons.
- 26. STRATEGIC MODEL MARKETING MIX PRODUCT PRICE PLACE PROMOTION Wide Range Good quality Innovations Value Based One Price Strategy Low Price at initial stages (COST DIFFRENTIATION) Centralized area of Lucknow Website presence Strategically located . Work with local publications Word of mouth Local media Social media Discounts ,free samples .
- 27. Referral Programms rewarding existing customers how bring new customers with discounts . Direct mail campaign on grand opening which will include 10% discount coupons . 30 days return and exchange policy. Promotional and seasonal discounts, clearance sales . Commission and discounts to staff . SALES STRATEGY
- 28. WEB STRATEGIC PLAN Source of information for online visitors . Helpful for users to see everything above the fold . Feature key items along with unique services . Reservation forms to be available for online booking of Stylists. Domain name StylistaCouture.com Site development as funds became available. Web Designer in future .
- 29. SWOT ANALYSIS
- 30. SWOT ANALYSIS Strengths High quality fabrics and prints Ready to Wear Outfits Style Assessments Strong use of colour . Refreshing and fashion forward prints Promotional website Weaknesses Small product range Small, boutique brand Not much advertising coverage Not commercial enough for mass appeal Quite a niche market style, colour , age range Opportunities Raise brand profile/ customer awareness . Increase product range Explore and expand print designs Use innovative printing methods. Threats Competition from other boutique brands Market saturation Economic recession Not able to compete with cheaper, lower quality imitations on high street
- 31. CONCLUSION We are confident that STYLISTA can achieve its aggressive sales forecasts, generating total sales of approximately 9,00,000 , 11,00,000 , 13,00,000 in years 2017, 2018, and 2019 respectively. In addition, the management has carefully considered its market, potential customer base, and its ability to grow its sales average to capture market share . It has the potential to become a highly regarded resource in local, regional, national markets. It has the ingenuity and creativity to meet the customers' demands for fashion in an industry driven by economic conditions, demographic trends, and pricing .
- 32. Our first major milestones will be securing funds and setting up our business. This is our major focus right now. In five years, we hope to have established our business within the community and within our industry. Furthermore, as co-owners, we would like to see the growth of our store with an increase in product lines, further penetration of the national market with online sales and, under the right set of circumstances, the opening of franchise Stylista Couture in strategic locations .