際際滷

際際滷Share a Scribd company logo
My Korea Delivery
Connecting foreigners with restaurants in Korea
Our mission is bring
foreigners and small
Korean businesses
together.
The problem
Most foreigners in Korea
are here for a short
amount of time and never
learn to speak Korean.
Chart: Average time an expat spends
in Korea before leaving
1 year
3 years 4+ years
2 years
40% 30% 15% 15%
In 2012, 11.1 million
foreign tourists visited
South Korea, and most
do not speak Korean.
The solution
Eliminate the language barrier
Our mobile application
connects non-Korean
speakers to Korean
restaurants so they can
order delivery or takeout
food in their native
language.
How it works
Step 1
Order food
Our application has
Korean restaurants
menus pre-loaded, all in
English. Only the
restaurants near the
users delivery area are
displayed.
Step 2
Receive Order
Restaurants get the order
already translated into
Korean on a tablet we
provide.
Restaurants send a
confirmation message
with estimated delivery
time to the customer.
Step 3
Get food
The restaurant delivers
the food and the cash or
card payment is
accepted at the door 
just like a traditional
phone order.
There is no middle man.
Customer
Technology
My Korea
Delivery Android
and iOS
applications
Restaurant
Technology
Dedicated My
Korea Delivery
tablet for
taking orders
Choose
food type
Select store
and food
Confirm
order
Wait for
delivery!
English-speaking Customer
Receive order
on a My Korea
Delivery Tablet
Korean-speaking Restaurant Owner
Send
confirmation
message
010-1111-2345
Revenue model
Consumer
Per-use charge
1000 won added to
each order
Restaurant
Free
Restaurants use the
service for free
Possible subscription
fee in the future
Customer
Who will use it?
+80% of foreigners
said they would order
delivery food at least
once a week*
*based on a 2014 survey in Daejeon
How many customers are out there?
Daejeon
~15,000 Foreigners
~2000 Westerners
~11,000 Chinese
Seoul
~700,000 Foreigners
~40,000* Westerners
~100,000 Chinese
*Does not include military personnal, a very large potential revenue source
How much money can be made each month?
Customers Daejeon Seoul Korea
Westerners
only
1,000,000 20,000,000 28,000,000
Chinese 6,500,000 50,000,000 76,000,000
Total 7,500,000 70,000,000 104,000,000
 50% user rate, averaging 1 order / month
 Does not include military personnel or tourists
https://www.facebook.com/mykoreadelivery
www.mykoreadelivery.com
Our Facebook page and website
Social Media Advertising
 Foreigners in Korea are almost
all members of special
Facebook groups
 Advertising on these groups is
highly effective
How do we differ from the competition?
Consumer
 English, Chinese, and other
language support
 Simple design for foreigners by
foreigners
 Restaurants hand-selected for
foreigners taste
 Personalized service with
dedicated representative
 Free for restaurants to use!
 Only Korean
 Complicated design
 Restaurants not selected
for foreigners
 Large and impersonal
business model
 Restaurants charged a
fee for use
Whats makes
My Korea Delivery different?
We care about the
success of the
restaurants.
- Personalized service
- No fee for restaurants
- Consumer-direct ads
We are now operational in Daejeon and have plans to expand
Phase 1:
February 2016
Phase 2:
July 2016
Phase 3:
Aug 2016
 伎 
螳襷 蟠 螳
襷
覺覈

磯 1 焔
磯 2 
磯 3
ル

Limited Service Area (Pizza Only): April 2016
, 螳襷, 蟯伎, 襷, 磯 朱讌, 磯,
覦, 覓碁, 螳ル, れ, 譴豐, 語, 覦,
讌譟焔, 焔, 蠍磯, 覈, 譯暑, 企, 覺覈, 蟠,
蟲, , ル, 覲旧, 螻,  朱讌
We are now partnered with big-name restaurants
Pizza
Chicken
Western
Asian
We are receiving customer orders every day
3
 Weeks Active (Beta Test)3
 Download requests (蟲, 炎規 only)
45
 Daily customer orders
120
 Current users (Dunsan region only)
We are currently conducting beta
testing in Daejeon.
We need funding to help expand and
grow the company throughout Korea.
www.MyKoreaDelivery.com
www.facebook.com/mykoreadelivery

More Related Content

My Korea Delivery

  • 1. My Korea Delivery Connecting foreigners with restaurants in Korea
  • 2. Our mission is bring foreigners and small Korean businesses together.
  • 3. The problem Most foreigners in Korea are here for a short amount of time and never learn to speak Korean. Chart: Average time an expat spends in Korea before leaving 1 year 3 years 4+ years 2 years 40% 30% 15% 15%
  • 4. In 2012, 11.1 million foreign tourists visited South Korea, and most do not speak Korean.
  • 5. The solution Eliminate the language barrier Our mobile application connects non-Korean speakers to Korean restaurants so they can order delivery or takeout food in their native language.
  • 6. How it works Step 1 Order food Our application has Korean restaurants menus pre-loaded, all in English. Only the restaurants near the users delivery area are displayed. Step 2 Receive Order Restaurants get the order already translated into Korean on a tablet we provide. Restaurants send a confirmation message with estimated delivery time to the customer. Step 3 Get food The restaurant delivers the food and the cash or card payment is accepted at the door just like a traditional phone order. There is no middle man.
  • 9. Choose food type Select store and food Confirm order Wait for delivery! English-speaking Customer
  • 10. Receive order on a My Korea Delivery Tablet Korean-speaking Restaurant Owner Send confirmation message 010-1111-2345
  • 11. Revenue model Consumer Per-use charge 1000 won added to each order Restaurant Free Restaurants use the service for free Possible subscription fee in the future Customer
  • 12. Who will use it? +80% of foreigners said they would order delivery food at least once a week* *based on a 2014 survey in Daejeon
  • 13. How many customers are out there? Daejeon ~15,000 Foreigners ~2000 Westerners ~11,000 Chinese Seoul ~700,000 Foreigners ~40,000* Westerners ~100,000 Chinese *Does not include military personnal, a very large potential revenue source
  • 14. How much money can be made each month? Customers Daejeon Seoul Korea Westerners only 1,000,000 20,000,000 28,000,000 Chinese 6,500,000 50,000,000 76,000,000 Total 7,500,000 70,000,000 104,000,000 50% user rate, averaging 1 order / month Does not include military personnel or tourists
  • 16. Social Media Advertising Foreigners in Korea are almost all members of special Facebook groups Advertising on these groups is highly effective
  • 17. How do we differ from the competition? Consumer English, Chinese, and other language support Simple design for foreigners by foreigners Restaurants hand-selected for foreigners taste Personalized service with dedicated representative Free for restaurants to use! Only Korean Complicated design Restaurants not selected for foreigners Large and impersonal business model Restaurants charged a fee for use
  • 18. Whats makes My Korea Delivery different? We care about the success of the restaurants. - Personalized service - No fee for restaurants - Consumer-direct ads
  • 19. We are now operational in Daejeon and have plans to expand Phase 1: February 2016 Phase 2: July 2016 Phase 3: Aug 2016 伎 螳襷 蟠 螳 襷 覺覈 磯 1 焔 磯 2 磯 3 ル Limited Service Area (Pizza Only): April 2016 , 螳襷, 蟯伎, 襷, 磯 朱讌, 磯, 覦, 覓碁, 螳ル, れ, 譴豐, 語, 覦, 讌譟焔, 焔, 蠍磯, 覈, 譯暑, 企, 覺覈, 蟠, 蟲, , ル, 覲旧, 螻, 朱讌
  • 20. We are now partnered with big-name restaurants Pizza Chicken Western Asian
  • 21. We are receiving customer orders every day 3 Weeks Active (Beta Test)3 Download requests (蟲, 炎規 only) 45 Daily customer orders 120 Current users (Dunsan region only)
  • 22. We are currently conducting beta testing in Daejeon. We need funding to help expand and grow the company throughout Korea.