My Little Paris: Storytelling, Branding & Culture
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My Little Paris cofounder Celine Orjubin tells the story of how four founders with no experience or money created a newsletter that capitalized on unique storytelling and the brand of Paris to create a multi million Euro business!
My Little Paris: Storytelling, Branding & Culture
- 1. MY LITTLE
- 2. OUR
- 3. illustration la main format court ton frais et complice WHERE
- 4. A GROWTH F VRIER 20 0 8 1ST EMAIL TO 50 FRIENDS S EPT 20 17 4 MILLION SUBSCRIBERS
- 5. 4 COUNTRIES F R A N C E , A L L , U K , J A P O N 150 E M P L O Y E E S 4M S U B S C R I B E R S 8 ANS
- 6. MY LITTLE PARIS M Y L IT T L E B O X F R A N C E / JA P A N / U K / G E R 150 000 SUBSCRIBERS N EW S L ET T ER S / A P P S / S O C IA L M ED IA 4M SUBSCRIBERS
- 8. IDEAS FIRST
- 9. SPOTTING
- 10. THE POWER
- 11. JUST
- 15. 束 Mieux vaut essayervite que r辿fl辿chir longtemps 損 STRATEGY
- 16. FROM EMAIL
- 17. STARTING OVER
- 18. TIM COOK(S)
- 19. MOBILE
- 20. A MOBILE AUDIENCE OF 2.3 MILLION DOWNLOADS TAPAGE 900 000 DOWNLOADS MY LITTLE BEAUTY 300 000 DOWNLOADS BOLD 50 000 DOWNLOADS HOOK 200 000 DOWNLOADS MY LITTLE MOOD 750 000 DOWNLOADS MIND 120 000 DOWNLOADS
- 22. AN INSPIRING
- 27. THANK YOU