My Morning Story
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The document describes a student project called "My Morning Story" that aims to collect submissions from people sharing snapshots of their morning routines through various media like text, images, video and audio. The project will compile these submissions into a collage to showcase a variety of individual morning experiences. It provides details on the concept, goals, target audiences, marketing strategy used on platforms like Twitter and Instagram, examples of submissions received, and results of the successful project which was featured on the ABC Pool website.
My Morning Story
- 1. My Morning Story Integrated Media 2, 2012 By Madeleine Rebbechi, Taylah Kleid, Thomas Russell, Georgina Wills and Kat Drutschinin
- 2. Concept Whats the first thing you do in the morning? How do you take your coffee? Are you always running late for the train? What does your alarm sound like? Whether its what you have for breakfast or the people you cross paths with on the way to work, we want you to tell your Morning Story. Through text, images, video and audio, we want you to create a snapshot of your morning ritual and share it with us via email, Twitter, Instagram or ABC Pool. The end result will be a collection of mornings; a collage of your daily experience. 1. An accessible idea 2. A chance for each contributor to tell their own story 3. A variety of platforms 4. Across all media
- 3. Call outs
- 4. Platforms Twitter: Call outs, promotion, links to submissions on Tumblr/ABC Pool pages Facebook: Used mainly for call outs Tumblr: Static call out, posting submissions in a collage-like format, regularly updated with text, image posts Instagram: User generated content, curated by platform manager and posted on Tumblr ABC Pool: Collecting existing works into our project, posting multimedia submissions, reaching out to a different/more varied network
- 5. Key audience Young people Confident and techno-savvy Intelligent and creatively inclined Short on time Possesses own laptop and smart phone Students, creative professionals Uses more than one social media platform
- 6. Marketing Strategy Facebook event call out: introduction/information Initial twitter call out, regular reminder tweets Creation of hashtag #mymorningstory for twitter and instagram Direct call outs for specific submissions, ie. text or audio posts Reached immediate and extended networks through word of mouth; approaching friends and peers to submit their work
- 7. Submissions Submissions encouraged across all platforms Varying in medium, quality and theme Majority of submissions came via the Instagram hashtag #mymorningstory Promoted submissions via Twitter One audio submission, from fellow student Tess Lawley, was featured on the ABC Pool home page As a result, our My Morning Story project was featured on Pool the next week
- 8. Sonorous notes of spring envelope me as I wake slowly, laconic from slumber. Shy rays of sunshine bathe my bed spread with tepid warmth and I am instantly elated. The covers are pushed back without trepidation and my feet remain bare on floorboards warmed ever so slightly. There has been a turn, a gear shift, a new path is paved towards watermelon and sunshine.
- 9. Curation Most submissions were posted on the Tumblr page, with those of exceptional quality being promoted on Twitter as well Tone of submissions was demonstrated through example posts by group members, inspiration sourced from other sites Face-to-face request for submissions proved to be successful, with more of an investment from the contributor Those specifically requested submissions were generally more elaborate
- 10. Results Over 100 photo entries Dozens of text entries Audio piece featured on ABC Pool My Morning Story featured project on ABC Pool Final collage curated via Glossi page
- 11. The Future: My Morning Mansion
- 12. The Future: My Morning Mansion
- 13. Thank you Glossi: http://www.glos.si/mymorningstory Twitter: @mymorningstory_ Tumblr: mymorningstory2012.tumblr.com Instagram: #mymorningstory