My Mozcon 2015 際際滷 Deck - Rocking Your CRO Efforts with Radical Redesigns
Download as PPTX, PDF
0 likes425 views
This is the slide deck for the presentation I gave at Mozcon 2015. The presentation was titled "Rocking Your CRO Efforts with Radical Redesigns".
My Mozcon 2015 際際滷 Deck - Rocking Your CRO Efforts with Radical Redesigns
- 3. Put a new chain on your chainsaw #MozCon@chrisdayley
- 5. When should I test radical redesigns? #MozCon@chrisdayley
- 6. If youre going to redesign anyway. #MozCon@chrisdayley
- 7. If conversion rates are stagnant. #MozCon@chrisdayley
- 8. At the start of a new test cycle #MozCon@chrisdayley
- 10. 4 Radical Rules to create an effective redesign test #MozCon@chrisdayley
- 11. Test Multiple Hypotheses Radical Rule #1 #MozCon@chrisdayley
- 12. Test Multiple Hypotheses Control Variants #MozCon@chrisdayley
- 13. #MozCon@chrisdayley Test Multiple Hypotheses Control Winner 104%
- 14. Separate desktop and mobile Radical Rule #2 #MozCon@chrisdayley
- 15. #MozCon@chrisdayley 198% Form Call-ins 300% Separate Desktop & Mobile Control Desktop Responsive Winner Custom Mobile
- 16. Use your tools, break the rules. Radical Rule #3 #MozCon@chrisdayley
- 17. #MozCon@chrisdayley Use Your Tools, Break the Rules Control Winner 63% Form 530%
- 18. Run your test for AT LEAST 2 weeks. Radical Rule #4 #MozCon@chrisdayley
- 19. #MozCon@chrisdayley Run your test for at least 2 weeks 1 week 2 weeks 3 weeks
- 20. Follow up with iterative testing (sharpen the chains on the saw) #MozCon@chrisdayley
- 21. Headlines Call to Action Images Layout Content Colors Backgrounds Credibility #MozCon@chrisdayley