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My Music Magazine Pitch

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Rosie Rudd

Rosie Rudd is pitching a new pop music magazine aimed at readers aged 16 to early 20s. The magazine will include interviews, album reviews, and charts. It will have a casual yet sophisticated tone and balance photos with written content. Rudd believes the magazine fills a gap by targeting an audience slightly older than those served by existing teen pop magazines.

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My Music Magazine Pitch By Rosie Rudd
My Music Magazine… • After lots of research I’ve decided my magazine is going to be a mature pop magazine. • Through my institution research I have identified that there may be a gap in the market for my type of pop magazine. I have noticed that currently most pop magazines seem to be aimed at an audience of young teenagers (12-15 years old), therefore I want to produce a pop magazine which is aimed for a slightly older target audience of the age 16-early 20’s. • I aim to create a magazine which is a mix between ‘Top Of The Pops’ and ‘Billboard’. This will have the some of the sophistication of Billboard and the fun and excitement of Top Of The Pops.
The Institution… • I think these institutions may want to produce my magazine, this is because these institutions produced Top Of The Pops and Billboard and my magazine is a mix of them both.
My Target Audience… • Age:16-early 20’s. • Gender: appealing to mostly females. • Interests: Pop music, fashion, gossip. • Personality: My magazine is aimed at a target audience who are cheeky, gossipy and reasonably mature. These people are generally laid back and enjoy listening to pop music. • Shops: High-street shops such as Top Shop, New look & River Island. • Occupation: Students at college/uni. Adults with an income of letter codes: E, D and C2.
My Music Magazine Pitch
My Magazine… • Informal, laid-back, chatty mode of address-however still reasonably mature. I’ll try and include some puns like they did in ‘Top Of The Pops’ to keep my audience amused. • Colour palette of contrasting colours (so my text is clear and easy to read.) The colours I am going to use will connote sophistication, yet amusement. • Images: 50:50 text to picture ratio of posed and natural images. I want to use images which intrigue my target audience resulting in them wanting to read my article. • Tone: Welcoming, cheeky tone. I’m going to make sure I don’t over-do the cheekiness because that may not be as suitable for my audience due to my audience being at a more mature age.
Possible names… • Pop To The Top • Pop Around • Turn Up The Pop • Pop Beat • The New Pop • Pop In • Pop Up
What will my magazine include?... • My magazine will cover pop music. • I will include interviews with fresh, new celebrities (This will take up the majority of my double page spread.) • I will also include reviews of new pop albums and I’ll also include a chart update of the top charts. • My magazine will also include many pictures as from my previous research I found that pictures are extremely important in attracting an audience.
My double page spread…. • My double page spread will consist of an interview with a new upcoming celebrity. • I will also include an album review of a new pop album (this will relate to the interview.) • I will have 50:50 text to picture ratio so it’s more appealing to my audience. • In the centre I will have a large image which bleeds onto the second page. My interview will surround this image. I will place my album review and chart update on either side of this interview.
Questions… • Which name best suits my magazine? Why? • What 4 colours do you believe look sophisticated together? • Do you believe my magazine would attract an audience of people aged 16- early 20’s? • On my double page spread, do you think one large image bleeding across the two pages would look more professional or multiple images bleeding in the centre across the two pages?

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My Music Magazine Pitch

  • 1. My Music Magazine Pitch By Rosie Rudd
  • 2. My Music Magazine… • After lots of research I’ve decided my magazine is going to be a mature pop magazine. • Through my institution research I have identified that there may be a gap in the market for my type of pop magazine. I have noticed that currently most pop magazines seem to be aimed at an audience of young teenagers (12-15 years old), therefore I want to produce a pop magazine which is aimed for a slightly older target audience of the age 16-early 20’s. • I aim to create a magazine which is a mix between ‘Top Of The Pops’ and ‘Billboard’. This will have the some of the sophistication of Billboard and the fun and excitement of Top Of The Pops.
  • 3. The Institution… • I think these institutions may want to produce my magazine, this is because these institutions produced Top Of The Pops and Billboard and my magazine is a mix of them both.
  • 4. My Target Audience… • Age:16-early 20’s. • Gender: appealing to mostly females. • Interests: Pop music, fashion, gossip. • Personality: My magazine is aimed at a target audience who are cheeky, gossipy and reasonably mature. These people are generally laid back and enjoy listening to pop music. • Shops: High-street shops such as Top Shop, New look & River Island. • Occupation: Students at college/uni. Adults with an income of letter codes: E, D and C2.
  • 6. My Magazine… • Informal, laid-back, chatty mode of address-however still reasonably mature. I’ll try and include some puns like they did in ‘Top Of The Pops’ to keep my audience amused. • Colour palette of contrasting colours (so my text is clear and easy to read.) The colours I am going to use will connote sophistication, yet amusement. • Images: 50:50 text to picture ratio of posed and natural images. I want to use images which intrigue my target audience resulting in them wanting to read my article. • Tone: Welcoming, cheeky tone. I’m going to make sure I don’t over-do the cheekiness because that may not be as suitable for my audience due to my audience being at a more mature age.
  • 7. Possible names… • Pop To The Top • Pop Around • Turn Up The Pop • Pop Beat • The New Pop • Pop In • Pop Up
  • 8. What will my magazine include?... • My magazine will cover pop music. • I will include interviews with fresh, new celebrities (This will take up the majority of my double page spread.) • I will also include reviews of new pop albums and I’ll also include a chart update of the top charts. • My magazine will also include many pictures as from my previous research I found that pictures are extremely important in attracting an audience.
  • 9. My double page spread…. • My double page spread will consist of an interview with a new upcoming celebrity. • I will also include an album review of a new pop album (this will relate to the interview.) • I will have 50:50 text to picture ratio so it’s more appealing to my audience. • In the centre I will have a large image which bleeds onto the second page. My interview will surround this image. I will place my album review and chart update on either side of this interview.
  • 10. Questions… • Which name best suits my magazine? Why? • What 4 colours do you believe look sophisticated together? • Do you believe my magazine would attract an audience of people aged 16- early 20’s? • On my double page spread, do you think one large image bleeding across the two pages would look more professional or multiple images bleeding in the centre across the two pages?