�ݺ�ߣ

April
2012

Page 1 | © 2012 MINDJUMPERS. All rights reserved.

Discussion

Ques2ons

Feedback

Input

#MNDAY

@klit_nielsen


Is
Social
Media
transforming

tradi2onal
PR?


Mindjumpers – Social Media Agency

•  The
agency
operates
in
Northern
Europe
with
a
main
presence
in
the
Nordic

•  Have
in
just
3
years
become
a
leading
full
service
social
media
agency
in
the
Nordics

•  Proﬁtable
and
based
on
organic
growth

•  Key
oﬀering
is
to
help
companies
and
brands
organize,
manage
and
engage
in
social

media


We
enable
companies
to
strategic
develop
and
execute
interna2onal
social

media
ini2a2ves
in
a
structured,

quality
assured
and
cost
eﬀec2ve
way

across
markets
with
focus
on
crea2ng
eﬀect
and
value


Securing
oﬀering
through
proven
and
structured
process

Organize

•  Secure
quality
and
best
prac2ce
in

community
management
across

markets/countries

Manage
&
Measure

•  Secured
through
training,
procedures,

guides,
manuals
and
key
performance

measurement

Engage

•  Secure

•  Brand
consistent

•  Social
media
authen2c

•  High
responsive

•  Na2ve
speaking

•  Quality
assured

…
Community
management


Image by gsfc used with Attribution as directed by Creative Commons http://www.ﬂickr.com/photos/gsfc/4422729133

Your
World
is
Transforming..

Page 8 | © 2012 MINDJUMPERS. All rights reserved. 8

”Technologies
which

facilitate
online
interac8on

between
people”


What
is
big
data?

Every
day,
we
create
2.5
quin2llion
bytes
of
data
—
so
much
that
90%
of

the
data
in
the
world
today
has
been
created
in
the
last
two
years
alone.

This
data
comes
from
everywhere:
sensors
used
to
gather
climate

informa2on,
posts
to
social
media
sites,
digital
pictures
and
videos,

purchase
transac2on
records,
and
cell
phone
GPS
signals
to
name
a
few.

This
data
is
big
data.


Intelligence


The
Death
of
Tradi2onal
PR?


Companies
are
becoming

media
outlets.


Social
Brands
Build
Sustainable
Rela2onships

Why
not
take
advantage
of
the
impressions
you
have
already
made?

Build
and
strengthen
the
rela2onships
you
have
already
established…

Inves2ng
resources
in
building

Spending
on
tradi2onal

social
communi2es.
Growth
in

media/campaigns.
You
create

community
base
as

awareness
about
you
brand
or

Community
members
share

product
in
a
limited
period

and
become
ambassadors


2007


Des2na2on
to
Distribu2on..


Marke2ng
needs
to
think
in
editorial
processes


You
are
not
the
King

Involve

Dialog


INTEGRATE

INTEGRATE

INTEGRATE

INTEGRATE

INTEGRATE


725+
inspira2onal
ar2cles
on
social
media
business
@
Mindjumpers.com/blog


�ݺ�ߣ

My newsday norway_20120419

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