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My SEO Journey
By Rad Paluszak - Director of SEO at SUSO Digital
How Different are Global SEO Trends?
Analysis, Experiments and Development
Based on Practical Experience from
Working in USA, European and Asian
markets.
Director of SEO
Rad Paluszak
- SEO Assistant - Sunrise System
- SEO Consultant - Sunrise System
- Senior SEO Consultant - Sunrise System
- SEO Specialist - Sunrise System
- Senior SEO Specialist - Sunrise System
- Interim SEO Team Leader - Sunrise System
- Head of SEO - Couporando GmbH (Berlin)
- Head of SEO - Neadoo Digital Ltd (London)
- Director of SEO - SUSO Digital (London)
My SEO Journey - SUSO Meeting in Kiev, March 2018
Countries I did SEO in
Poland
United Kingdom
United States
Germany
Australia
Netherlands
Czech Republic
Poland
Denmark
Belgium
France
Italy
Sweden
...
Is SEO different in different countries?
In general, as we all know, Google has the same guidelines for different countries.
However, there are definitely some nuances in the approach to campaigns run in different countries. Both SEO and
customer service have some specific differences.
Understanding
the market,
clients and
different
expectations
Designed by Freepik
Clients:
Differences
- Culture
- Habits
- Environment
- Character
- Etiquette
- Expectations
- Timezone
Everyone is different!
Clients:
Similarities
- Expectations
- Requirements
- Deliverables
- Work ethic
- Disappointments / Gratification
- Challenges
Target audience
Culture and environmental differences force marketers
to approach the target audience differently in different
countries. Some obvious elements of the campaign might
not be applicable across the globe.
01 | Advertisement
02 | Content and wording
03 | Language differences
04 | Character, ethic and expectations
05 | Public holidays and festive periods
What about SEO?
Content, Technical and Algorithmic
Differences
Language and content
My SEO Journey - SUSO Meeting in Kiev, March 2018
Real Issue: Grammar
Schuhe
- Zehenschuhe
- Sommerschuhe
- Bootschuhe
- Laufschuhe
- Kletterschuhe
- Freizeitschuhe
- Halbschuhe
- Schnürschuhe
- Hausschuhe
- ...
www.budapester.com
Real Issue: Grammar
Schuhe
- Zehenschuhe
- Sommerschuhe
- Bootschuhe
- Laufschuhe
- Kletterschuhe
- Freizeitschuhe
- Halbschuhe
- Schnürschuhe
- Hausschuhe
- ...
Umweltverschmutzung
Real Issue: Grammar
Schuhe
- Zehenschuhe
- Sommerschuhe
- Bootschuhe
- Laufschuhe
- Kletterschuhe
- Freizeitschuhe
- Halbschuhe
- Schnürschuhe
- Hausschuhe
- ...
Sehenswürdigkeiten
Umweltverschmutzung
Real Issue: Grammar
Rechtsschutzversicherungsgesellschaften
~ insurance companies providing legal protection
www.gutscheinpony.de
www.gutscheinpony.de
www.vouchercodes.co.uk
My SEO Journey - SUSO Meeting in Kiev, March 2018
Dialects: Norwegian
Multi-language countries
SUSO in numbers
Operating
4.5
years
Clients
~100
worldwide
Teams
7
3 continents
Clients distribution
Localisation everywhere
Localisation everywhere
Page Speed
Crawl Budget: Crawling Before
- Very simplistic approach.
- Quite predictable
- Easy to follow
- Easy to maintain
- Much less Crawl Budget Issues
Crawl Budget: Crawling Now
Crawl Budget: Crawling Now
Crawl Budget: Log Analysis
Crawl Budget: Log Analysis
Crawl Budget: Log Analysis
Crawl Budget: Noindex, follow
Algo differences
Resources
- PeoplePerHour.com
- UpWork.com
- Fiverr.com
- HuskyHamster.com (coming soon)
- Humanproofdesigns.com
- Authority.builders
- iNeedArticles.com
- iWriter.com
- Facebook Groups (Proper PBN Group)
Thank you.
Mastermind and AMA session time !

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My SEO Journey - SUSO Meeting in Kiev, March 2018