際際滷

際際滷Share a Scribd company logo
@mattlauzon
Me-Commerce
Matt Lauzon
November 16, 2011
@mattlauzon
Customizable Fine Jewelry
 Launched in March 2010
 Virtual Inventory
 VC backed, rapid growth
 75+ in Boston and NYC
Twenty Minutes of Fun
 Gemvara Overview
 Emotional VS Rational
 Mass Customization VS Me-Commerce
 Right Brain VS Left Brain
 Results Observed
 Provocative Questions 
@mattlauzon
Emotional
Rational
Ice Cream Bowl
@mattlauzon
Me-Commerce
Customization
Customer
Care
Personalized
Discovery
Three Pillars
@mattlauzon
Whole Brain
@mattlauzon
Results / Data Points
 80%+ of customer had never purchased
jewelry online before
 Net promoter score of 75+
 Average order size nearly $1,000
 Doing more sales in the next 30 days than we
did all of last year
@mattlauzon
Homework 
 What does this mean for how you build a
brand?
 What is the optimum org structure to drive
results?
 Can/will another Amazon be built?
@mattlauzon
Lets Talk!
 Best way to connect with me is Twitter:
 @mattlauzon
 @gemvara
 Im also on Facebook:
facebook.com/mattlauzon
 www.gemvara.com/matt
 15% off - its time to buy for holidays 
@mattlauzon

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