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Editor's Notes

• #4: More people have higher level social values Politician now, more than ever, supporting local enterprise and community responsibility. Customers want to support their local communities People want to be individual The advantages of smart digital communications with old fashioned local service A Retail Eyes survey of 5,570 shoppers found that 76.7% of consumers prefer to shop in store. People who shopped on line and instore spent 36% more than single channel shoppers To counter to this Smaller local Businesses are under constant pressure. High streets are deteriorating Internet sales have changed the way we shop MyStreet is unique offer that brings together a wide variety of local businesses, clubs and community services with a greater number of people in their local area. There are other services, Ideastore Xxxxxxxx Focus on a single area of interest, Public, Council, Services or Commercial enterprise An app that is centred on specific locations and post codes, empowering organisations to improve their interaction with the local community through technology. Today, people are using a variety of devices across multiple platforms to collaborate, communicate and create. Social sharing and instant access to a local site can be incorporated into daily life, be it from the workplace or at home. Push feed advertising to customer in the vicinity of shops and businesses that they have shown an interest in Updated with Twitter feedback comments and customer ratings. Growth from major population centres out to the regions. Fed by local area marketing through retailers and businesses. Word of Mouth recommendation Free app for consumers Revenue from joining fee and advertising by local businesses, retailers, fashion stores, cafes, restaurants etc. and council business development Departments Support from new emerging services - Jabber delivery Apps Most used for Social networking 50% of smart phone users check their phone everyday
• #8: MyStreet fulfills a social function which usually falls under the responsibility of a slow moving public sector. MyStreet is the opportunity for public organisms (e.g. the Mayor of London or the Councils) to foster the digital integration of their already existing services. On top of that, MyStreet extends this offering by establishing a platform that supports their local businesses in a tangible manner and by enhancing the interaction with their neighbors. These benefits are key to the win-win situation framing the partnership between MyStreet and any public organisms sharing one common goal: creating a real sense of community. A collaborative approach will enable MyStreet to have a full reach to the local businesses network through the regular channels of a Council or the Mayor. These institutions can provide public information on their area of influence such as registered businesses and their own services in diverse matters such as health, education, leisure and volunteering opportunities. A strong alliance with the public sector and boundaries with charity organisations also provide access to additional funding sources for the start-up project.
• #9: MyStreet allows users to search for places and activities alongside local information using an enriched Google Maps and Google Places API’s. Users can select different fields of interest that translate into layers of information that the user is subscribing to. Based on these user preferences together with a personal heat map, MyStreet will communicate customised information only. Automatically curated messages appear on MyStreet’s pinboard, which is unique to every neighbor‘s settings and habits. Neighbors themselves have the possibility to tweet local updates, share activities or create events happening in their neighborhood.