Myers Services, Inc
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The social media plan aims to raise awareness of Myers Service Inc. (MSI), a premium investigation service, in the Chicagoland area through blogs, Twitter, Facebook and other social media. It will position MSI as an information source on safety and crime prevention topics while indirectly promoting MSI's services. The plan involves regularly posting crime-related blog content and engaging with followers on social media to establish MSI as a source for crime data and advice.
Myers Services, Inc
- 1. Social Media Plan August 20 th , 2009
- 2. Background Myers Service, Inc. (MSI) has been in business since 1959 Perry Myers is CEO and President MSI specializes in Investigations and Process Service Main customers a mix of Insurance companies, law firms, and individuals MSI also operates U-Spy Stores 4 locations: Chicago and Florida Website, www.uspystore.com 息 A GutterWork, Inc. Jeff Louis
- 3. Current Business Climate Sluggish Competitors cutting prices Insurance companies searching for low-cost alternatives Good web traffic, low conversion rate Current Position vs. Competition MSI is a premium investigation service offering customized investigation services Known as a reputable investigation service Chicago and Surrounding Suburbs 息 A GutterWork, Inc. Jeff Louis
- 4. Raise the Chicagoland awareness of MSI, and Perry Myers, using: Social media/E-mail campaigns Public Relations Word-of-Mouth Establish a grassroots base that does not depend on paid media efforts Maintain MSIs position in market as a premium investigation service Grow Client List 息 A GutterWork, Inc. Jeff Louis
- 5. Promote the U-Spy Stores without directly promoting Due to the confidential nature of private investigations Fine line for advertising and promotions vs privacy Any efforts need to be tasteful, professional 息 A GutterWork, Inc. Jeff Louis
- 6. Strategy: Leverage MSIs social media presence to gain more notoriety and follows from Chicago citizens, attorneys and insurance companies by indirect promotion of services Twitter Facebook Blogs 息 A GutterWork, Inc. Jeff Louis
- 7. Present MSI as an information service on safety, crime, and related topics in Chicago using social media and word-of-mouth Position MSI as a source for crime prevention, Q&A, safety, etc. Develop a conversation with the Chicago community on crime and safety-related issues through blog posts and twitter posts Pro-actively answer questions on all crime/safety related issues 息 A GutterWork, Inc. Jeff Louis
- 8. Use the MSI Blog as the basis of the social media plan Post at least 3x each week Cover topics, such as: Safety in Chicago Evaluation of crime statistics What to do in a crime situation Top 5/Top 10 lists What to do if you are a victim of a crime 息 A GutterWork, Inc. Jeff Louis
- 9. Set-up Twitter page to be informational and not promotional Post all blogs to Twitter; respond to Twitter questions Use Twitter to follow Chicagoans, insurance companies, and law firms in the Chicago area 息 A GutterWork, Inc. Jeff Louis
- 10. Create corporate Facebook page that is open to all users-strictly for business Gain fans All blog posts and Tweets to post on Facebook Update Facebook status daily with items that MSI is working on, new information, opinions, questions, etc. 息 A GutterWork, Inc. Jeff Louis
- 11. The Web, and Social Media are exploding Thus, additional Social Media sites that match MSI/U-Spys demographic s and client lifestyle and habits will be added as time progresses 息 A GutterWork, Inc. Jeff Louis
- 12. Take one crime per week and ask for information to solve it (leads, etc) Interviews Be available for interviews Columns Begin a weekly column in local newspaper Distribute press releases regularly Radio Call-in show (?) Yelp (?) 息 A GutterWork, Inc. Jeff Louis
- 13. Time is the major cost component Research, articles, answering questions, and promoting MSI across all social platforms Once initiated, it is suggested that personnel at U-Spy or MSI are trained to post, respond, etc. due to the specialized nature of this media 息 A GutterWork, Inc. Jeff Louis
- 14. Any Questions, Concerns, or Comments?