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we find your true nature
Research
Empathize
De?ne
Ideate
Prototype
Deliver
…
Brand Identity
Organization
Voice
Story
Concept
Slogan
…
Brand experience
Space
Interface
Package
Book
Service
Product
…
MONGDO
Branding
Esai Korea Inc.
Pictogram
SEN
Branding
SDGs Calendar
Visual Design
Hana Power on
Challenge
Event Identity
extra-mile
Branding & Space
RUBY
Branding
FARMBIO
Branding
????????
Branding
????
Branding
???
Branding
GRILLBAG
Branding & Space
Craft Club KIT
Service & Research
Hana Power on Impact
Event Identity
Hana Power
on Challenge
Client
Hana ?nancial group
Creative Director
Deokyu kim
BX Planner & Designer
Deokyu kim
Hongil kim
Project TF
Deokyu kim
Hongil kim
Yeji lee
Sunmi kim
Hana Power on Challnge? ??????? ???? ??????
??? ??? ?? ? ??? ?? ???? ?? ???????.
???? ?? ??? ?? ??? ??? ?? ??? ???? ?? ??????
Event Identity? ??/???????.
Identity
Event branding
BX Design
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
Extra mile
Co-working station
Client
mysc
Creative Director
Deokyu Kim
BX Planner & Designer
Deokyu Kim
Yonghwa Park
Project TF
Deokyu Kim
Jain Yoo
Yonghwa Park
Isopuu Design
extra-mile? ?????? ??/???? mysc? ??? ?????? ???? ???.
extra-mile? acceleration ??? 50?? ?? ?? ???? ???? ????
??? ??? ? ?? ???? ?? ? ??? ? ?? ????,
???? ?? ? ???? ??? ???? ??? ??? ???.
Identity
Branding
Interior Directing
BX Design
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
Brand experience
MYSC ??????? ????? (2018?)
RUBY
Client
Ruby
Creative Director
Deokyu kim
BX Planner & Designer
Deokyu kim
Project TF
Deokyu kim
Seoung wook lee
Miso Na
Yonghwa Park
RUBY? ??? ????? ?? ?????? ??? ??? ?? ??? ??? ???.
?????? ?? ??? ??? ??? RUBY? ?? ??? ?? ??? ?????.
Identity
Brand Renewal
BX Design
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
FARMBIO
FARMBIO? FARMSKIN? ??? ?????? ??? ??, ??? ?? ???
??/???? ??????. FARMBIO? ???? ??? ??? ??? BI/BX? ?????.
Logo type
Client
FARMBIO
Creative Director
Deokyu Kim
BX Planner & Designer
Deokyu Kim
Miso Na
Project TF
Deokyu Kim
Miso Na
Yonghwa Park
Brand Renewal
BX Design
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
???????? 1981?? ??? 30??? ???? ???? ??? ??? ?? ??? ???.
??? ?? ??? ???? ??? ?? ?? ???? ???? ?? ?????
??? ?? ?? ??? ???? ???? ???? ???? ???????.
Client
??? ????
Creative Director
Deokyu Kim
BX Planner & Designer
Deokyu Kim
Miso Na
Jihyun Kim
Project TF
Deokyu Kim
Miso Na
Jihyun Kim
Workshop
Identity
Brand Renewal
BX Design
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
???? ?? ???? ???? ?? ???? ?????
????? ????? ???? BI/BX? ?????.
Client
??? ????
Creative Director
Jihyun Kim
BX Planner & Designer
Deokyu Kim
Miso Na
Jihyun Kim
Project TF
Deokyu Kim
Miso Na
Jihyun Kim
Workshop
Identity
Brand Renewal
BX Design
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
??? : ???
???? ???? ??? ??? ??? ???? ???? ??? ??? ?????.
???? ?? ??? ??? ? ??? ? ??? ???????.
Client
??? ????
Creative Director
Miso Na
BX Planner & Designer
Deokyu Kim
Miso Na
Jihyun Kim
Project TF
Deokyu Kim
Miso Na
Jihyun Kim
Workshop
Identity
Brand Renewal
BX Design
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
Grillbag
GRILLBAG? ???? ??? ??? ?? ????? ??? ?? ??? ??? ??? ??? ???.
?? GRILLBAG? ?? Identity? ???? ???? ?? ???? ???????.
Client
mysc
Creative Director
Deokyu kim
BX Planner & Designer
Deokyu kim
Miso na
Jihyun kim
Project TF
Deokyu kim
Miso na
Jihyun kim
Jain yoo
AA Design
Identity
Branding
Interior Directing
BX Design
??
???
?? ??
??
??
??
Craft Club kit
?? ??? ?? ?? ????
Craft Club KIT? ?? ?? ??? ??? ???? ??? ?? ???
??? ?? ???. ?? ??? ?? ?? ???, ??? ? ????? ???
??? ??/??? ??, KIT??? ?? ???? ???????.
Client
Hana ?nancial group
Creative Director
Jihyun Kim
BX Planner & Designer
Deokyu kim
Miso na
Hongil Kim
Project TF
Deokyu kim
Miso na
Hongil Kim
Jihyun Kim
Wonhee Kim
Anna Kim
Design Thinking Workshop
Field Research & Interview
Service Design
Education KIT
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
Hana power on Impact
????????? ????? ? ?????? ? ?? ???
?????? ??? ??? ??? ? ?? ??? ?? ?? ???????.
Client
Hana ?nancial group
Creative Director
Miso Na
BX Planner & Designer
Deokyu Kim
Miso Na
Project TF
Deokyu Kim
Miso Na
Identity
Event branding
BX Design
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MONGDO Shoes
???? ‘??’? ??? ?? ?? ???? ??? ? ??? ??? ???.
?? ???? ???? ????? ???? ???? ??
?? ??? ???? ?????.
Client
Mongdo
Creative Director
Jihyun Kim
BX Planner & Designer
Jihyun Kim
Miso Na
Project TF
Jihyun Kim
Miso na
Branding
BX Design
MYSC ??????? ????? (2018?)
eisai Korea Inc.
Hhc - SECI process
Client
eisai Korea Inc.
Creative Director
Jihyun Kim
BX Planner & Designer
Miso Na
Jihyun Kim
Project TF
Miso Na
Jihyun Kim
Internal Branding
Workshop
Process Planning
Pictogram
???? ????? human health care ? SECI ????? ????? ?? ??? ?
??? ???? ???? ??? ???, ????? ?? ?? ?? ??? ??? ???
?????? ???? ?? ??? ?????.
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
WELLS BIO
?????? ??? ??? ???? ???? ??? ??? ????, ?????, ???? ?? ??
??? ?? ??/???? ???????? ???.
Client
WELLS BIO
Creative Director
Yunigae Woo
BX Planner & Designer
Yunigae Woo
Seonghwi Han
Project TF
Yunigae Woo
Seonghwi Han
Brand Renewal
BX Design
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
SEN
Social Enterprise
Network
Client
SEN
Creative Director
Deokyu Kim
BX Planner & Designer
Deokyu Kim
Project TF
Deokyu Kim
SEN(Social Enterprise Network)? ?? SEN? SEN Student Club??
??? ???, SEN Student Club?? ???, ??? ? 10??? ?? ????
???? ? ??? 160??? ????? ???? ????. ?? ?? ????
?? 11?? ??? SEN? ????? ???? ?? ? ??? ??? ?????.
Brand Renewal
BX Design
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
MYSC ??????? ????? (2018?)
SDGs Calendar
Sustainable
Development Goals
SDGs? 2015? UN??? ??? 12?? ???????? ???.
SDGs? ?? ?? ??? Calendar? ??? ???????.
Client
mysc
Creative Director
Deokyu Kim
BX Planner & Designer
Deokyu Kim
Miso Na
Project TF
Deokyu Kim
Miso Na
Calendar design
Thank you

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MYSC ??????? ????? (2018?)

  • 2. ???????? ???? ??????? ?????. ??? ??? ?? ??? ? ???? ?? ???? ?? ??? ???? ????? ?? ??? ???? ??? ? ??? ????? ?????. we find your true nature
  • 4. MONGDO Branding Esai Korea Inc. Pictogram SEN Branding SDGs Calendar Visual Design Hana Power on Challenge Event Identity extra-mile Branding & Space RUBY Branding FARMBIO Branding ???????? Branding ???? Branding ??? Branding GRILLBAG Branding & Space Craft Club KIT Service & Research Hana Power on Impact Event Identity
  • 5. Hana Power on Challenge Client Hana ?nancial group Creative Director Deokyu kim BX Planner & Designer Deokyu kim Hongil kim Project TF Deokyu kim Hongil kim Yeji lee Sunmi kim Hana Power on Challnge? ??????? ???? ?????? ??? ??? ?? ? ??? ?? ???? ?? ???????. ???? ?? ??? ?? ??? ??? ?? ??? ???? ?? ?????? Event Identity? ??/???????. Identity Event branding BX Design
  • 12. Extra mile Co-working station Client mysc Creative Director Deokyu Kim BX Planner & Designer Deokyu Kim Yonghwa Park Project TF Deokyu Kim Jain Yoo Yonghwa Park Isopuu Design extra-mile? ?????? ??/???? mysc? ??? ?????? ???? ???. extra-mile? acceleration ??? 50?? ?? ?? ???? ???? ???? ??? ??? ? ?? ???? ?? ? ??? ? ?? ????, ???? ?? ? ???? ??? ???? ??? ??? ???. Identity Branding Interior Directing BX Design
  • 21. RUBY Client Ruby Creative Director Deokyu kim BX Planner & Designer Deokyu kim Project TF Deokyu kim Seoung wook lee Miso Na Yonghwa Park RUBY? ??? ????? ?? ?????? ??? ??? ?? ??? ??? ???. ?????? ?? ??? ??? ??? RUBY? ?? ??? ?? ??? ?????. Identity Brand Renewal BX Design
  • 27. FARMBIO FARMBIO? FARMSKIN? ??? ?????? ??? ??, ??? ?? ??? ??/???? ??????. FARMBIO? ???? ??? ??? ??? BI/BX? ?????. Logo type Client FARMBIO Creative Director Deokyu Kim BX Planner & Designer Deokyu Kim Miso Na Project TF Deokyu Kim Miso Na Yonghwa Park Brand Renewal BX Design
  • 32. ???????? 1981?? ??? 30??? ???? ???? ??? ??? ?? ??? ???. ??? ?? ??? ???? ??? ?? ?? ???? ???? ?? ????? ??? ?? ?? ??? ???? ???? ???? ???? ???????. Client ??? ???? Creative Director Deokyu Kim BX Planner & Designer Deokyu Kim Miso Na Jihyun Kim Project TF Deokyu Kim Miso Na Jihyun Kim Workshop Identity Brand Renewal BX Design
  • 37. ???? ?? ???? ???? ?? ???? ????? ????? ????? ???? BI/BX? ?????. Client ??? ???? Creative Director Jihyun Kim BX Planner & Designer Deokyu Kim Miso Na Jihyun Kim Project TF Deokyu Kim Miso Na Jihyun Kim Workshop Identity Brand Renewal BX Design
  • 42. ??? : ??? ???? ???? ??? ??? ??? ???? ???? ??? ??? ?????. ???? ?? ??? ??? ? ??? ? ??? ???????. Client ??? ???? Creative Director Miso Na BX Planner & Designer Deokyu Kim Miso Na Jihyun Kim Project TF Deokyu Kim Miso Na Jihyun Kim Workshop Identity Brand Renewal BX Design
  • 46. Grillbag GRILLBAG? ???? ??? ??? ?? ????? ??? ?? ??? ??? ??? ??? ???. ?? GRILLBAG? ?? Identity? ???? ???? ?? ???? ???????. Client mysc Creative Director Deokyu kim BX Planner & Designer Deokyu kim Miso na Jihyun kim Project TF Deokyu kim Miso na Jihyun kim Jain yoo AA Design Identity Branding Interior Directing BX Design
  • 47. ??
  • 48. ???
  • 49. ?? ??
  • 50. ??
  • 51. ??
  • 52. ??
  • 53. Craft Club kit ?? ??? ?? ?? ???? Craft Club KIT? ?? ?? ??? ??? ???? ??? ?? ??? ??? ?? ???. ?? ??? ?? ?? ???, ??? ? ????? ??? ??? ??/??? ??, KIT??? ?? ???? ???????. Client Hana ?nancial group Creative Director Jihyun Kim BX Planner & Designer Deokyu kim Miso na Hongil Kim Project TF Deokyu kim Miso na Hongil Kim Jihyun Kim Wonhee Kim Anna Kim Design Thinking Workshop Field Research & Interview Service Design Education KIT
  • 57. Hana power on Impact ????????? ????? ? ?????? ? ?? ??? ?????? ??? ??? ??? ? ?? ??? ?? ?? ???????. Client Hana ?nancial group Creative Director Miso Na BX Planner & Designer Deokyu Kim Miso Na Project TF Deokyu Kim Miso Na Identity Event branding BX Design
  • 60. MONGDO Shoes ???? ‘??’? ??? ?? ?? ???? ??? ? ??? ??? ???. ?? ???? ???? ????? ???? ???? ?? ?? ??? ???? ?????. Client Mongdo Creative Director Jihyun Kim BX Planner & Designer Jihyun Kim Miso Na Project TF Jihyun Kim Miso na Branding BX Design
  • 62. eisai Korea Inc. Hhc - SECI process Client eisai Korea Inc. Creative Director Jihyun Kim BX Planner & Designer Miso Na Jihyun Kim Project TF Miso Na Jihyun Kim Internal Branding Workshop Process Planning Pictogram ???? ????? human health care ? SECI ????? ????? ?? ??? ? ??? ???? ???? ??? ???, ????? ?? ?? ?? ??? ??? ??? ?????? ???? ?? ??? ?????.
  • 65. WELLS BIO ?????? ??? ??? ???? ???? ??? ??? ????, ?????, ???? ?? ?? ??? ?? ??/???? ???????? ???. Client WELLS BIO Creative Director Yunigae Woo BX Planner & Designer Yunigae Woo Seonghwi Han Project TF Yunigae Woo Seonghwi Han Brand Renewal BX Design
  • 68. SEN Social Enterprise Network Client SEN Creative Director Deokyu Kim BX Planner & Designer Deokyu Kim Project TF Deokyu Kim SEN(Social Enterprise Network)? ?? SEN? SEN Student Club?? ??? ???, SEN Student Club?? ???, ??? ? 10??? ?? ???? ???? ? ??? 160??? ????? ???? ????. ?? ?? ???? ?? 11?? ??? SEN? ????? ???? ?? ? ??? ??? ?????. Brand Renewal BX Design
  • 72. SDGs Calendar Sustainable Development Goals SDGs? 2015? UN??? ??? 12?? ???????? ???. SDGs? ?? ?? ??? Calendar? ??? ???????. Client mysc Creative Director Deokyu Kim BX Planner & Designer Deokyu Kim Miso Na Project TF Deokyu Kim Miso Na Calendar design