The document announces the launch of MySpace's developer platform on February 7, 2008. It provides details on the APIs, developer site resources, app distribution locations on MySpace, commitments to open standards and security, and the business model for developers. The platform aims to give developers tools to build quality apps and monetize on MySpace, while prioritizing user experience, feedback, and safety.
2. Developer Platform Site Launch http://developer.myspace.com Live now! Developer Kick-off Events & Workshops San Francisco - February 5, 2008 London- February 7, 2008 timeline
3. 3 sets of APIs: OpenSocial with MySpace extensions REST to enable server communication ActionScript developer site
7. Platform iteration Clean feedback loop Allows time for development Everyone has a voice Focus on security Quality user experience democratisation of development
8. Apps will appear in 5 places on MySpace: Application profile Embeds on profiles (outward facingfriends to see) User homepage (inward facingfor you to see) Application gallery listing A canvas page applications
9. Commitment to open standards: Platform is based on OpenSocial standards Spend more time building a quality product As co-founder we played a lead role in the development of OpenSocial Open Standards
10. Apps governed by the same privacy controls in place for members Applications only access public profile details Leading security technology: Caja Launching capabilities that will be well received by users Additional capabilities will roll out over time safety & security
11. Straight forward business model: Canvas pages, Developers keep 100% of the revenue Dedicated to building a rich economy for developers Committed to rolling out additional monetisation opportunities which may include: HyperTargeting & Self Serve Ad inventory monetisation