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Mystery Shopping Flyer Financial

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SandyBaker

Mystery shopping involves having trained individuals pose as customers to evaluate customer service and identify areas for improvement. It can help businesses identify gaps in service, highlight customer preferences, and recognize opportunities to retain customers by evaluating employee performance from the customer's perspective. A typical mystery shopping process involves setting up service scenarios, developing evaluation tools, conducting the secret shopping visits, creating a report on the findings, and presenting the results.

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Why Conduct Mystery Shopping? Mystery Shopping Eighty percent of customers will share a bad customer Banks & Credit Unions experience with others; Sixty-six percent of How Well Do You customers stop doing business with an institution Know Your Customers? because of poor service; Nearly 90 percent of dissatisfied customers who are unhappy never tell their bank or credit union about their dissatisfaction. What are your customers saying about your bank or credit union? Benefits of Mystery Shopping Mystery Shopping helps you: Why Choose Research & Marketing 揃 揃 揃 Identify Gaps in Service Highlight Customer Preferences Identify Loss of Business Opportunity RMS? Strategies, Inc. 揃 Evaluate Employee Performance Professional Evaluators Baldwinsville Village Commons Objective Opinions 15 East Genesee Street, Suite 210 Proven Quality Reputation Baldwinsville, NY 13027 Phone: 315.635.9802 How does it work? Knowledgeable Staff Industry Expertise 866.567.5422 Typical Mystery Shopping Process: Competitive Pricing www.RMSresults.com 揃 Set up scenarios Other services include: 揃 Develop Evaluation Tool Online, Mail, and Telephone 揃 Mystery Shop Surveys Focus Groups 揃 Create Report In-Depth Interviews 揃 Present Information

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Mystery Shopping Flyer Financial

  • 1. Why Conduct Mystery Shopping? Mystery Shopping Eighty percent of customers will share a bad customer Banks & Credit Unions experience with others; Sixty-six percent of How Well Do You customers stop doing business with an institution Know Your Customers? because of poor service; Nearly 90 percent of dissatisfied customers who are unhappy never tell their bank or credit union about their dissatisfaction. What are your customers saying about your bank or credit union? Benefits of Mystery Shopping Mystery Shopping helps you: Why Choose Research & Marketing 揃 揃 揃 Identify Gaps in Service Highlight Customer Preferences Identify Loss of Business Opportunity RMS? Strategies, Inc. 揃 Evaluate Employee Performance Professional Evaluators Baldwinsville Village Commons Objective Opinions 15 East Genesee Street, Suite 210 Proven Quality Reputation Baldwinsville, NY 13027 Phone: 315.635.9802 How does it work? Knowledgeable Staff Industry Expertise 866.567.5422 Typical Mystery Shopping Process: Competitive Pricing www.RMSresults.com 揃 Set up scenarios Other services include: 揃 Develop Evaluation Tool Online, Mail, and Telephone 揃 Mystery Shop Surveys Focus Groups 揃 Create Report In-Depth Interviews 揃 Present Information