Mythbusters Guide: Hotel Wi-Fi Edition
- 1. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 1 www.elevenwireless.com
- 2. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 2 What You Can Expect To Learn From This Guide: 1. How the Wi-Fi Paradox is a challenge 2. Why Wi-Fi is critical to guest loyalty 3. Why many perceptions about hotel Wi-Fi are actually myths 4. How central guest Internet management can change the Wi-Fi game
- 3. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 3 WI-FI IS #1 Free, reliable Wi-Fi continues to top lists of guest demands. Source: Hotels.com, 2015
- 4. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 4 THE WI-FI PARADOX BANDWIDTH USAGE 2.9average number of devices guests carry 1 2GB average mobile data consumed per month 2 NETWORK COSTS $300kest. annual cost to install and maintain Wi-Fi at a 500-room hotel 3 $5kest. monthly cost for 500MB of data4 (we suggest 1MB per room) GUEST WILLINGNESS TO PAY FOR WI-FI 9in 10guests say FREE WIFI is the #1 amenity 5 64% of hotels offer free Wi-Fi 6 SOURCES:1)iPass2)DeviceAtlas SOURCES:3)Meetings&Conventions,20154)Cloudflare,2014 SOURCES:5)Hotels.com6)Cond辿NastTraveler
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- 6. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 6 77% 80% usually or always refer to TripAdvisor reviews before selecting a hotel 1 will not return if they have a bad technology experience 2 SOURCES: 1) HotelMarketing.com, 2014 2) Hotel Business Review 3) New York Times, 2015 Poor Wi-Fi is a Loyalty Opportunity Lost 65pts registered drop in guest satisfaction when paying for basic Wi-Fi 3
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- 9. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 9 Consistency & Reliability is Key Guests expect a consistent, reliable, and personalized Wi-Fi experience across multiple devices, across various areas of the hotel, and across all properties in a brand.
- 10. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 10 Disparate systems and providers across all the moving parts make this difficult
- 11. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 11 Add in all your properties around the globe and its next to impossible.
- 12. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 12 Wi-Fi centrally managed at the brand level is more consistent and easier to control.
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- 14. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 14 The way guests connect and engage is changing.
- 15. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 15 PROFILE * younger * self-reliant * digitally savvy 39% prefer to book their rooms online 1 60% prefer mobile services (check-in, keys, etc.) 1 $200 billion estimated spending power of millennials 2 SOURCES: 1) Skift, 2015 2) Forbes, 2016 People Side THE SILENT TRAVELER
- 16. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 16 Technology Side THE GAME- CHANGERS Seamless Connection Hotspot 2.0 enables immediate and effortless recognition. Wi-Fi might be your only way to identify and engage guests with personalized, tech-driven services.
- 17. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 17 iPad Menus IoT The Internet of Things Thermostat & Lights Room Service Robot Mobile Keys Entertainment Housekeeping Guest-Facing Back-of-House As people and things become more inter- connected, 802.1x and similar tech will be necessary to keep your network secure and accessible by guests, staff, and groups.
- 18. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 18 HOW DO YOU KEEP UP? A central authentication platform enables brands to identify guests at the point of connection to the network and engage them with personalized content.
- 19. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 19 Property Management System Loyalty & CRM Databases Business Intelligence & Reporting Administrative Tools Consistent Guest Experience External Systems (payments gateways, social networks, etc.) Guest Internet Management Platform Guest Wi-Fi Network
- 20. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 20 Add color to your guests. Unlock a world of personalized engagement possibilities by integrating with guest info systems like PMS, loyalty and social. JANE JONES Portland, OR jane@me.com Room: #205 Last Stay: 9/7/15 Services Used: spa + dry cleaning Perks: premium Wi-Fi + breakfast Connected: from iPhone 6 by pool
- 21. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 21 Welcome Back, Jane! Login Amp up your connection
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- 23. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 23 Captivate Guests with Branded Portals Local Service Links Tiered Internet Plans Onsite Amenities Promos Bill-to-Room or Credit Card Payment RESPONSIVE CENTRALIZED FLEXIBLEFLEXIBLE ENGAGING
- 24. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 24 Unique Monetization Opportunities Roaming enables hotels to monetize Wi-Fi by allowing carriers and other third parties to offload their traffic onto your hotel network for a fee.
- 25. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 25 Rethink Your Guest Wi-Fi With a guest Internet management platform, you can identify guests at the point of authentication and engage them with personalized content across all interactions AUTHENTICATE MANAGE MONETIZE
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- 27. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 27 Great Wi-Fi Outshines Shampoo $2.80 Average monthly cost of in-room toiletries per room <$1.00 Average monthly cost of ElevenOS per room At the end of the day, its all about heads in beds. Guests wont leave because of a bad shampoo experience, but they will check out and never come back if they have a bad Wi-Fi experience.
- 28. Eleven | Myth-busters Guide: Hotel Wi-Fi Edition 28 WANT TO LEARN MORE? Contact us for a free Wi-Fi consultation +1 (503) 222-4321 sales@elevenwireless.com www.elevenwireless.com