Mywardrobe1.1
- 1. Didier Stricker Constantin Thiopoulos German Research Center of Artificial Intelligence DFKI
- 2. Mission Market leader in B2C apparel market places Provide an innovative through the use of business model that advanced technologies attracts both designers enabling virtual try-on and buyers and customised clothing
- 3. Mass Customisation To Succeed with Mass Customised Clothing and Apparel Products: ? Empower Your Customers With Design Assistance ? Focus On Fit Before Style ? Create A Concise And Simple Configurator (Forrester Research, July 5, 2011 - It's Time For Mass-Customized Clothing And Apparel Products - Product Strategists Must Overcome Three Challenges To Succeed http://www.forrester.com/rb/Research/time_for_mass- customized_clothing_and_apparel_products/q/id/59006/t/2)
- 4. Market trends ? Google launches http://blink.boutiques.com/ ? Amazon buys http://www.zappos.com/ and buyvip.com ? eBay launches lookbook for fashion
- 5. Technology trends ? 13 Mio. Kinect already available ? Competitor offer products as well, e.g. Xtion! ? 3D graphics for web is now available (special download, drivers or Java are not required!)
- 6. DFKI Technology 1: 3D body scanning @ home ? Low cost 3D scanning solution for small shops and even at home! ? Full 3D body-scanning with a single Time of Flight (ToF) or Kinect camera ? Automatic extraction of body measures out of the 3D model ? 3D shape and appearance (colored 3D model) of the customer! ? 3D scanning with a single camera is a unique technology
- 7. DFKI Technology 2: online configurator - generating virtual clothes from designs ? The user chooses a given design and interactively configure and personalize it ? Size adjustment ? Color and pattern ? 2D and 3D viewer for interactive design (configuration) and sizing of the clothes
- 8. DFKI Technology 3: Virtual try-on ? Shopping experience and style selection ? Real-time visualization of clothes onto the body ? Natural interaction with the mirror for choosing the cloth out of the catalogue ? Saving of snapshots of the prefered clothes ¨C link to social networks, or send the image per mail ? Online purchase with the correct (measured!) size and personal design
- 9. Market place Designer evaluation Designer delivers to the customer Body measures to designer Place order(s) Exchange on-line with friends Virtual try-on, selected items in virtual wardrobe 3D TOF body scanner extracts body measures The configurator generates virtual clothes Designer imports desings, exported from a CAD system
- 10. Business model ? World-wide market place ? Revenue sharing with Designers ? Virtual wardrobe can be shared on-line with friends and over mobile app ? Body scan enables full customisation and exact try-on ? Evaluation of performance of designers
- 11. Benefits ? Anyone can be a designer ? Designers need to produce clothes AFTER they have been ordered ? Possibility of highy customisable clothes ? The user can select an item after exact try-on ? Management of virtual wardrobe ? Anywhere-anywhen try-on (web&mobile) ? No need for retail ? Low return rates ? Second opinion by friends
- 12. Monetisation ? Revenue sharing with designers: 70% designer, 30% market place ? Revenue sharing with ASP design systems ? Advertisement: Presentation of new collections ? Fashion trend reports
- 13. Market Size Online retail sale (Forrester) ? US: 2010 $172.9 Billion, 2014 $248,7 Billion ? EU: 2010 $93 Billion, 2014 $156 Billion ? Computer, apparel and consumer electronics 44% in 2010, 53% in 2014
- 14. Main Competitors ? http://fits.me/ size has to be given by the user, shirt shown on a virtual model ? http://www.zugara.com/augmented- reality/e-commerce no body scan, not exact fitting
- 15. Other competitors ? Customization, personalization und online design: ? http://www.blanklabel.com/ ? http://www.fashionplaytes.com/ ? http://www.jhilburn.com/ ? http://vastrm.com/ ? http://www.youtailor.eu ? http://www.hemdwerk.com
- 16. Competive Advantages Body Virtual social customised Market scan try-on place fitsme no no no yes no zugara no yes yes no no mywardrobe yes yes yes yes yes
- 17. Marketing Strategy ? Involve designers to create content ? Quality control of designers ? Promote to users through social networks ? Consider kinnect app store ? Provide support and designers evaluation
- 18. State of development ? Body scan technology: ? 3D body scanning with Kinect is available ? Virtual try-on ? 2D overlay available ? 3D virtual try-on is under-development ? Generation of virtual clothes from designs ? Partial solution for simple patterns ? Re-design of the user-interface and re-definition of user requirement for online use is necessary!