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N lax ¨C A Vision for Dutch Lacrosse Top Sport 1.02

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Monroe
Monroe

Concept strategy developed under the auspices of SNT (Stichting National Teams) which is an arm of the NLB.

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NLax ¨C A VISION FOR DUTCH LACROSSE TOP SPORT Background and History This document presents a vision for the development of top sport in lacrosse for the Netherlands. Top sport is dependent on the parallel development of the underlying grassroots sport. Where the development of grass roots sport impacts the development of top sport it will be discussed here. Lacrosse is one of the oldest team sports in the world still played today. It originated with Native Americans and may have developed as early as AD 1100. By the seventeenth century it was well established although the game has undergone many modifications since that time. In 1856 the first Lacrosse club was founded in Montreal, Canada. In 1890 the first women¡¯s game was played. Lacrosse was played as an Olympic sport for the 1904 and 1908 games. It was then dropped as an official sport in 1912. Lacrosse returned as a demonstration sport in the 1928 games (in Amsterdam) as well as the 1932 and 1948 games. With lacrosse no longer having an official Olympic sport status, the pinnacle of international lacrosse competition consists of the quadrennial World Championships. Currently, there are world championships for lacrosse at the senior men, senior women, under 19 men and under 19 women levels. Lacrosse has begun to flourish at an international level with the sport establishing itself in many new and far-reaching countries, particularly in Europe and the Far East. The international expansion of the game saw the 2006 Men's World Championship contested by 21 countries (London, Ontario, Canada), the 2009 Women's World Cup (Prague, Czech Republic) contested by 16 nations and the 2010 World Cup (Manchester, UK) contested by 30 countries. The 2013 Women¡¯s World Cup in Oshawa, Canada will have 19 nations competing and the 2014 Men¡¯s World Cup in Denver, USA will have around 40 nations competing clearly demonstrating the rapid international growth of the sport. Not only the number of countries is rapidly expanding but also the number of players. In both the USA as in the Netherlands, for example, it is the fastest growing team sport. Besides the world championships, the European Lacrosse Championships is the next largest international field lacrosse competition. Held for both men and women, the European Lacrosse Federation (ELF) has been running the European Championships since 1995. The European Lacrosse Championships were held in Lahti, Finland in 2008 and the most recent ELF Championships were successfully hosted in Amsterdam in 2012 demonstrating that the NLB has been able to build its organizational capabilities.
Dutch Involvement The game was introduced into the Netherlands around 2000. The Netherlands' first international tournament was in 2004 when the men's team competed at the European Lacrosse Championships in Prague, Czech Republic. The women's first campaign was in 2008 when the team participated at the European Lacrosse Championships in Lahti, Finland. There are around 25 active clubs in the Netherlands. The national team programs are supported by a burgeoning domestic club competition. The national competition consists of 15 men's teams divided over 3 divisions and 13 women¡¯s teams divided over 2 divisions. The Nederlandse Lacrosse Bond (NLB) is the official governing body of lacrosse in the Netherlands. The NLB sponsors both a men's and women's national team. The NLB is a full member of both the International Lacrosse Federation (ILF) and the European Lacrosse Federation (ELF) and since 2012 is also a member of the NOC-NSF. Leveraging Dutch Sport Strong Points We are analyzing how best to leverage existing Dutch sport strong points. For example, there are important similarities between lacrosse and field hockey. In fact, the very name la crosse ("the stick¡±) may have originated from the French term for field hockey, le jeu de la crosse. Both games are team player based with 11 players (field hockey) compared to 10 players (men¡¯s lacrosse) or 12 players (women¡¯s lacrosse) who need to get the ball in the opposing team¡¯s goal. Both games require athletic capability, a certain amount of ¡°hustle¡± and technical mastery of using a stick to manipulate the ball. For the women¡¯s game both games have about the same level of body contact. The men¡¯s lacrosse has more body contact compared to men¡¯s hockey. Players in men¡¯s lacrosse wear more protective gear including helmets, shoulder and elbow guards which gives it a superficial resemblance to American football. Both games require approximately the same attitude and aptitude. It is these similarities that give the games a high crossover capability from one to the other. There are also significant differences, which provide each game its unique niche. Whilst lacrosse midfield play has strong similarities with field hockey, the placing of the goals within the field (similar to that in ice hockey) creates different attack dynamics that more closely resemble that of ice hockey whilst the defense dynamics bear similarities to basketball. Another important aspect is that lacrosse places fewer requirements on the playing surface due to the fact that the ball is played through the air. All that is required is a safe running surface. Hockey fields, football fields, rugby fields all can be used as lacrosse playing areas. Goals are small and easily transportable. This means that lacrosse can often make use of currently available infrastructure. Indoor lacrosse and beach lacrosse are both established sports meaning that the sport can (if desired) be played year round. For players who have played both games, lacrosse (culture) is often described as somewhat ¡°edgier¡± or ¡°rawer¡±. Lacrosse also brings its own very strong culture and identity that along with its long history gives the sport a lot of ¡°depth¡± and Laxers possess their own subculture.
We Have a Dream We have a dream. We are setting out on a long and difficult journey. We intend to become a world-class lacrosse country and we are giving ourselves 15 years to do it. Every journey begins with a single step and one of those steps is our journey to the 2013 Women's Lacrosse World Cup being held in Oshawa, Canada from July 10-20. We believe that the investments that have been made in the social, cultural, playing skill development and infrastructural capabilities for field hockey that has brought the Netherlands to world-class level can be highly leveraged towards lacrosse. If those capabilities are adopted and adapted by the Dutch lacrosse sport community then we have reason to believe that over time the Netherlands can and will become a world-class lacrosse country. To get where we want to go will require vision, strategy, sacrifice, leadership, discipline and strength of purpose. It will also require enthusiasm, joie de vivre and an unbridled passion for and love of the game, all of which we have and in abundance. At times we may stumble and fall but the only recourse will be to pick ourselves up and continue on this epic journey. In a certain sense, lacrosse may compete with field hockey but, just as in the business world, competition will create a stronger (sport) marketplace. The sports can share facilities and capabilities making both more efficient and effective. And in the words of any lacrosse coach worth his or her salt: Eat, Sleep and Play Lacrosse! Strategic Dutch Sport Goals From a geo-political sport perspective lacrosse can considerably strengthen the Anglo-Saxon sport connection (US, Canada, UK, Australia, New Zealand are all strong lacrosse countries) thereby enriching the sport portfolio across which the Netherlands operates which dovetails with the Netherlands¡¯ traditional role of acting as a political, cultural and sociological bridge between the Anglo-Saxon world and continental Europe. The Netherlands sport has profited from two decades of professionalization of infrastructure (including top sport subsidies), sport development capability improvements and a stronger social and cultural appreciation of and bias to sport. Yet, according to the Department of Sport Development, Utrecht University, the Netherlands position as a sport nation based on population size and GNP warrants only th a 24 place. Nevertheless, the Netherlands has achieved a top 10 position and has the ambition to stay in the top 10. However, that professionalization will only go so far as other (far larger) countries play catch-up as economic improvement occurs allowing more money to be put into sports. The Netherlands must therefor look to new ways of maintaining its position in the top 10. This is where lacrosse can play a strategic role as being one of the new sports that can be targeted and developed leveraging existing proven Dutch sport capabilities.
NLax Vision The NLB is formulating a vision for bringing the Netherlands into the lacrosse world top. To answer the question of how realistic this is we look to Australia for some interesting insights. Australia men¡¯s lacrosse is currently ranked in the top 3 worldwide. It is worth noting that Australia has a similar (if slightly larger) population size and an almost identical GDP to that of the Netherlands. What is significant however is that Australia men¡¯s field hockey is also ranked in the top 3 worldwide. We believe that Australia is actually making use of the leveraging effect described above. Since the Netherlands women¡¯s field hockey is currently consistently rated at #1 in the world we have reason to believe that, should the Netherlands use the same leveraging as we believe Australia does, then, over time, the Netherlands Women¡¯s Lacrosse can rank in the top 3. The following strategic priorities have been identified ? Strengthen access and opportunity for all o Develop, prioritize and establish strategies to increase top sport player participation o Develop cost-effective solutions for entry into the game? especially for the youth o Empower and mobilize parents ? Strengthen lacrosse¡¯s organizational structure and infrastructure ? ? ? Strengthen and ensure long-term financial viability o Increase contributions from donors and grants? o Increase non-member sources of support?? including sponsorship and crowd-funding ? Elevate the visibility of the organization and sport? o Develop and implement branding strategies for lacrosse events and programs? o Formalize public relations and communication strategies to increase awareness of Dutch Lacrosse (top sport) and the sport of lacrosse ? Leverage knowledge and capabilities on long term and strategic sport development from the Dutch field hockey community and the NOC-NSF.
The NLax vision development program is broken down into four phases of approximately 3-4 years each: 1. Create strong development programs for all age groups. 2. By 2018 Consistently rank within the top 3 European lacrosse countries. 3. By 2023 consistently rank within the top 6 lacrosse countries globally 4. By 2028 be prepared for introduction of lacrosse in the possible 2028 ¡®Dutch¡¯ Olympic Games and consistently rank within the top 3 lacrosse countries globally. NLax Development Programs In order to facilitate the growth of lacrosse top sport in The Netherlands a multi-faceted development program will be embarked upon with as key outcomes: ? More volunteers, coaches and officials involved to a higher professional standard ? Formalized and effective communication strategy ? Raised profile and general awareness of the game ? Improved world level performance by producing championship winning teams ? Increased and diverse sources of funding ? Greater access to appropriate facilities ? An effective and well run organization
Specifically the NLB intend to create or are in the process of creating a: ? National Team Program. The Women¡¯s Dutch National Team development program has been initiated early this year. It is the intention to roll out similar programs to the men¡¯s lacrosse and the under-19 teams. ? Player development programs. The National Team programs will cascade down into general player development programs. Players for the national teams will be instrumental in passing on knowledge and skills into the local teams. ? Coach development program. ? Referee development program. ? Parental Program. ? Organizational development programs and strong integration into the NOC-NSF and national sport processes. NLax Phase 1 TBD: A Phase 1 breakdown into as many steps as there are years in this phase with a description of what will be done and achieved in the first year.

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N lax ¨C A Vision for Dutch Lacrosse Top Sport 1.02

  • 1. NLax ¨C A VISION FOR DUTCH LACROSSE TOP SPORT Background and History This document presents a vision for the development of top sport in lacrosse for the Netherlands. Top sport is dependent on the parallel development of the underlying grassroots sport. Where the development of grass roots sport impacts the development of top sport it will be discussed here. Lacrosse is one of the oldest team sports in the world still played today. It originated with Native Americans and may have developed as early as AD 1100. By the seventeenth century it was well established although the game has undergone many modifications since that time. In 1856 the first Lacrosse club was founded in Montreal, Canada. In 1890 the first women¡¯s game was played. Lacrosse was played as an Olympic sport for the 1904 and 1908 games. It was then dropped as an official sport in 1912. Lacrosse returned as a demonstration sport in the 1928 games (in Amsterdam) as well as the 1932 and 1948 games. With lacrosse no longer having an official Olympic sport status, the pinnacle of international lacrosse competition consists of the quadrennial World Championships. Currently, there are world championships for lacrosse at the senior men, senior women, under 19 men and under 19 women levels. Lacrosse has begun to flourish at an international level with the sport establishing itself in many new and far-reaching countries, particularly in Europe and the Far East. The international expansion of the game saw the 2006 Men's World Championship contested by 21 countries (London, Ontario, Canada), the 2009 Women's World Cup (Prague, Czech Republic) contested by 16 nations and the 2010 World Cup (Manchester, UK) contested by 30 countries. The 2013 Women¡¯s World Cup in Oshawa, Canada will have 19 nations competing and the 2014 Men¡¯s World Cup in Denver, USA will have around 40 nations competing clearly demonstrating the rapid international growth of the sport. Not only the number of countries is rapidly expanding but also the number of players. In both the USA as in the Netherlands, for example, it is the fastest growing team sport. Besides the world championships, the European Lacrosse Championships is the next largest international field lacrosse competition. Held for both men and women, the European Lacrosse Federation (ELF) has been running the European Championships since 1995. The European Lacrosse Championships were held in Lahti, Finland in 2008 and the most recent ELF Championships were successfully hosted in Amsterdam in 2012 demonstrating that the NLB has been able to build its organizational capabilities.
  • 2. Dutch Involvement The game was introduced into the Netherlands around 2000. The Netherlands' first international tournament was in 2004 when the men's team competed at the European Lacrosse Championships in Prague, Czech Republic. The women's first campaign was in 2008 when the team participated at the European Lacrosse Championships in Lahti, Finland. There are around 25 active clubs in the Netherlands. The national team programs are supported by a burgeoning domestic club competition. The national competition consists of 15 men's teams divided over 3 divisions and 13 women¡¯s teams divided over 2 divisions. The Nederlandse Lacrosse Bond (NLB) is the official governing body of lacrosse in the Netherlands. The NLB sponsors both a men's and women's national team. The NLB is a full member of both the International Lacrosse Federation (ILF) and the European Lacrosse Federation (ELF) and since 2012 is also a member of the NOC-NSF. Leveraging Dutch Sport Strong Points We are analyzing how best to leverage existing Dutch sport strong points. For example, there are important similarities between lacrosse and field hockey. In fact, the very name la crosse ("the stick¡±) may have originated from the French term for field hockey, le jeu de la crosse. Both games are team player based with 11 players (field hockey) compared to 10 players (men¡¯s lacrosse) or 12 players (women¡¯s lacrosse) who need to get the ball in the opposing team¡¯s goal. Both games require athletic capability, a certain amount of ¡°hustle¡± and technical mastery of using a stick to manipulate the ball. For the women¡¯s game both games have about the same level of body contact. The men¡¯s lacrosse has more body contact compared to men¡¯s hockey. Players in men¡¯s lacrosse wear more protective gear including helmets, shoulder and elbow guards which gives it a superficial resemblance to American football. Both games require approximately the same attitude and aptitude. It is these similarities that give the games a high crossover capability from one to the other. There are also significant differences, which provide each game its unique niche. Whilst lacrosse midfield play has strong similarities with field hockey, the placing of the goals within the field (similar to that in ice hockey) creates different attack dynamics that more closely resemble that of ice hockey whilst the defense dynamics bear similarities to basketball. Another important aspect is that lacrosse places fewer requirements on the playing surface due to the fact that the ball is played through the air. All that is required is a safe running surface. Hockey fields, football fields, rugby fields all can be used as lacrosse playing areas. Goals are small and easily transportable. This means that lacrosse can often make use of currently available infrastructure. Indoor lacrosse and beach lacrosse are both established sports meaning that the sport can (if desired) be played year round. For players who have played both games, lacrosse (culture) is often described as somewhat ¡°edgier¡± or ¡°rawer¡±. Lacrosse also brings its own very strong culture and identity that along with its long history gives the sport a lot of ¡°depth¡± and Laxers possess their own subculture.
  • 3. We Have a Dream We have a dream. We are setting out on a long and difficult journey. We intend to become a world-class lacrosse country and we are giving ourselves 15 years to do it. Every journey begins with a single step and one of those steps is our journey to the 2013 Women's Lacrosse World Cup being held in Oshawa, Canada from July 10-20. We believe that the investments that have been made in the social, cultural, playing skill development and infrastructural capabilities for field hockey that has brought the Netherlands to world-class level can be highly leveraged towards lacrosse. If those capabilities are adopted and adapted by the Dutch lacrosse sport community then we have reason to believe that over time the Netherlands can and will become a world-class lacrosse country. To get where we want to go will require vision, strategy, sacrifice, leadership, discipline and strength of purpose. It will also require enthusiasm, joie de vivre and an unbridled passion for and love of the game, all of which we have and in abundance. At times we may stumble and fall but the only recourse will be to pick ourselves up and continue on this epic journey. In a certain sense, lacrosse may compete with field hockey but, just as in the business world, competition will create a stronger (sport) marketplace. The sports can share facilities and capabilities making both more efficient and effective. And in the words of any lacrosse coach worth his or her salt: Eat, Sleep and Play Lacrosse! Strategic Dutch Sport Goals From a geo-political sport perspective lacrosse can considerably strengthen the Anglo-Saxon sport connection (US, Canada, UK, Australia, New Zealand are all strong lacrosse countries) thereby enriching the sport portfolio across which the Netherlands operates which dovetails with the Netherlands¡¯ traditional role of acting as a political, cultural and sociological bridge between the Anglo-Saxon world and continental Europe. The Netherlands sport has profited from two decades of professionalization of infrastructure (including top sport subsidies), sport development capability improvements and a stronger social and cultural appreciation of and bias to sport. Yet, according to the Department of Sport Development, Utrecht University, the Netherlands position as a sport nation based on population size and GNP warrants only th a 24 place. Nevertheless, the Netherlands has achieved a top 10 position and has the ambition to stay in the top 10. However, that professionalization will only go so far as other (far larger) countries play catch-up as economic improvement occurs allowing more money to be put into sports. The Netherlands must therefor look to new ways of maintaining its position in the top 10. This is where lacrosse can play a strategic role as being one of the new sports that can be targeted and developed leveraging existing proven Dutch sport capabilities.
  • 4. NLax Vision The NLB is formulating a vision for bringing the Netherlands into the lacrosse world top. To answer the question of how realistic this is we look to Australia for some interesting insights. Australia men¡¯s lacrosse is currently ranked in the top 3 worldwide. It is worth noting that Australia has a similar (if slightly larger) population size and an almost identical GDP to that of the Netherlands. What is significant however is that Australia men¡¯s field hockey is also ranked in the top 3 worldwide. We believe that Australia is actually making use of the leveraging effect described above. Since the Netherlands women¡¯s field hockey is currently consistently rated at #1 in the world we have reason to believe that, should the Netherlands use the same leveraging as we believe Australia does, then, over time, the Netherlands Women¡¯s Lacrosse can rank in the top 3. The following strategic priorities have been identified ? Strengthen access and opportunity for all o Develop, prioritize and establish strategies to increase top sport player participation o Develop cost-effective solutions for entry into the game? especially for the youth o Empower and mobilize parents ? Strengthen lacrosse¡¯s organizational structure and infrastructure ? ? ? Strengthen and ensure long-term financial viability o Increase contributions from donors and grants? o Increase non-member sources of support?? including sponsorship and crowd-funding ? Elevate the visibility of the organization and sport? o Develop and implement branding strategies for lacrosse events and programs? o Formalize public relations and communication strategies to increase awareness of Dutch Lacrosse (top sport) and the sport of lacrosse ? Leverage knowledge and capabilities on long term and strategic sport development from the Dutch field hockey community and the NOC-NSF.
  • 5. The NLax vision development program is broken down into four phases of approximately 3-4 years each: 1. Create strong development programs for all age groups. 2. By 2018 Consistently rank within the top 3 European lacrosse countries. 3. By 2023 consistently rank within the top 6 lacrosse countries globally 4. By 2028 be prepared for introduction of lacrosse in the possible 2028 ¡®Dutch¡¯ Olympic Games and consistently rank within the top 3 lacrosse countries globally. NLax Development Programs In order to facilitate the growth of lacrosse top sport in The Netherlands a multi-faceted development program will be embarked upon with as key outcomes: ? More volunteers, coaches and officials involved to a higher professional standard ? Formalized and effective communication strategy ? Raised profile and general awareness of the game ? Improved world level performance by producing championship winning teams ? Increased and diverse sources of funding ? Greater access to appropriate facilities ? An effective and well run organization
  • 6. Specifically the NLB intend to create or are in the process of creating a: ? National Team Program. The Women¡¯s Dutch National Team development program has been initiated early this year. It is the intention to roll out similar programs to the men¡¯s lacrosse and the under-19 teams. ? Player development programs. The National Team programs will cascade down into general player development programs. Players for the national teams will be instrumental in passing on knowledge and skills into the local teams. ? Coach development program. ? Referee development program. ? Parental Program. ? Organizational development programs and strong integration into the NOC-NSF and national sport processes. NLax Phase 1 TBD: A Phase 1 breakdown into as many steps as there are years in this phase with a description of what will be done and achieved in the first year.