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Learnings from Building a Lean Startup Within 27 Years Old 150MEUR+ Business

Janne Pirttilahti
Janne Pirttilahti

Presentation from www.digile.fi <twitter:@digile_fi> Need4Speed Quarterly Meeting on March 25th 2014. My personal lessons from applying Lean Startup methodology within a corporation that is 27 years old, publicly listed, and did 155MEUR revenues in 2013.

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Protecting the irreplaceable | f-secure.com Building a Lean Startup Within 25 Years Old 150M+ Business Janne Pirttilahti, Director Next Generation Security 19.3.2014 Helsinki, N4S Q1 Review
Janne Pirttilahti Job: Director, Next Gen Security, F-Secure Before: Product Mgmt & Sales roles in 2 start-ups, few other jobs, IT/High tech products full-time since 1997 Universal Geek. The Product Guy, my story.
Spring 2013 Task: Quick entry to the market. Both new consumer and new corporate products. Product release (sales) by the end of the year.
Learnings from Building a Lean Startup Within 27 Years Old 150MEUR+ Business
Spring 2013 Task: Quick entry to the a market. Both new consumer and new corporate products. Product release (sales) by the end of the year.
Internal startup a.k.a. in-company venture, virtual small company in the big company Mechanism to do (or try) radical innovation in a big company context
Learnings from Building a Lean Startup Within 27 Years Old 150MEUR+ Business
F-Secure (OMXH: FSC1V) Founded 1988 2013 Revenues 155.1 MEUR Market Cap (per 18.3.2014) 365 MEUR Personnel (per 31.12.2013) 939 people Startup? F-Secure?
Even the longest journey must begin where you stand. (Lau Tzu 604 BCE-531 BCE) Background Image from http://www.flickr.com/photos/meiburgin/2651628176 (used under Creative Commons)
Key Learnings Get a C-level sponsor Startup is a dangerous word (consider e.g. test driven business or lean innovation) Have a vision and make a fearless plan (but dont be stupid) Document your key unknowns and hypothesis early on, be honest April May: concept idea and work like a startup decisionPhoto:AndySiitonenhttp://www.flickr.com/photos/adventure_travel/3521017011/
Key Learnings Focus on the attitude of people when building the team Less is more: small team, small budget Pivot when you need to, act fast Get out of the building June-July: 1st pivot and concept validation Photo:BerntRostadhttp://www.flickr.com/photos/brostad/10754221816/
Key Learnings Avoid outsourcing your key activities When not in startup, dont imitate one in everything Be 100% independent still Stay out of the building. August - September: internal alpha & full team on boardPhoto:VilleOksanenhttp://www.flickr.com/photos/villoks/255843355/
Key Learnings Just ship it. Talk to customers: focus groups, surveys, email, twitter, etc Communicate internally what you are doing, how and why. And then communicate again. And again. October: 1st customer beta (with about 1/3 of features working) Photo:AnaPaulaHiramahttp://www.flickr.com/photos/anapaulahrm/10978220233/
Key Learnings Stay out of the building. You wont make friends with everybody, dont seek for conflict but be tough. Dont accept extra duties, try to drop also your previous big company things. November: Opened beta, solution close to feature complete for first version Photo:Vestmanhttp://www.flickr.com/photos/vestman/3413855857/
Key Learnings Releasing can be rewarding. Leverage the big company around you: Budget, legal team, localization team, country offices, existing products and code, design guidelines, IPR process, good coffee, smart people to help you for free, office facilities, brand, customers, and a lot more. You can rest in the building now. But get out soon again. This is only the start. December: Beta through the month, customer survey. Public release on the Dec 20th. Photo:Sightseeinghelsinki.fihttp://www.flickr.com/photos/sightseeinghelsinki/6388646307/
[Video] http://freedome.f-secure.com/
20142013 January: Soft Launch on Android April: Concept idea Productization decision July: 1st Customer Co-creation Workshops Serious scope adjustments August: Team 85% staffed (1+1+3) Some alpha software (internal) February: Adjusting things, seriously. March: iOS version out Heavy investment increase June: 1st Pivot Team 60% staffed (1+0,25+1+1) May: Work like a startup! Apply fearless plan & methods Team: 1+0,25 (no developers) September:Team 100% staffed (1+1+4) Design ready More internal test users October: first consumer alpha 1/3 features working Focus group studies November: beta queue First beta invites out Customer visible features 5/6 done December: Good number of beta users Public availability (Dec 20th)
Thank You Email: janne.pirttilahti@f-secure.com Twitter: @pirtti http://freedome.f-secure.com/ Twitter: @FreedomeVPN
Learnings from Building a Lean Startup Within 27 Years Old 150MEUR+ Business

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Learnings from Building a Lean Startup Within 27 Years Old 150MEUR+ Business

  • 1. Protecting the irreplaceable | f-secure.com Building a Lean Startup Within 25 Years Old 150M+ Business Janne Pirttilahti, Director Next Generation Security 19.3.2014 Helsinki, N4S Q1 Review
  • 2. Janne Pirttilahti Job: Director, Next Gen Security, F-Secure Before: Product Mgmt & Sales roles in 2 start-ups, few other jobs, IT/High tech products full-time since 1997 Universal Geek. The Product Guy, my story.
  • 3. Spring 2013 Task: Quick entry to the market. Both new consumer and new corporate products. Product release (sales) by the end of the year.
  • 5. Spring 2013 Task: Quick entry to the a market. Both new consumer and new corporate products. Product release (sales) by the end of the year.
  • 6. Internal startup a.k.a. in-company venture, virtual small company in the big company Mechanism to do (or try) radical innovation in a big company context
  • 8. F-Secure (OMXH: FSC1V) Founded 1988 2013 Revenues 155.1 MEUR Market Cap (per 18.3.2014) 365 MEUR Personnel (per 31.12.2013) 939 people Startup? F-Secure?
  • 9. Even the longest journey must begin where you stand. (Lau Tzu 604 BCE-531 BCE) Background Image from http://www.flickr.com/photos/meiburgin/2651628176 (used under Creative Commons)
  • 10. Key Learnings Get a C-level sponsor Startup is a dangerous word (consider e.g. test driven business or lean innovation) Have a vision and make a fearless plan (but dont be stupid) Document your key unknowns and hypothesis early on, be honest April May: concept idea and work like a startup decisionPhoto:AndySiitonenhttp://www.flickr.com/photos/adventure_travel/3521017011/
  • 11. Key Learnings Focus on the attitude of people when building the team Less is more: small team, small budget Pivot when you need to, act fast Get out of the building June-July: 1st pivot and concept validation Photo:BerntRostadhttp://www.flickr.com/photos/brostad/10754221816/
  • 12. Key Learnings Avoid outsourcing your key activities When not in startup, dont imitate one in everything Be 100% independent still Stay out of the building. August - September: internal alpha & full team on boardPhoto:VilleOksanenhttp://www.flickr.com/photos/villoks/255843355/
  • 13. Key Learnings Just ship it. Talk to customers: focus groups, surveys, email, twitter, etc Communicate internally what you are doing, how and why. And then communicate again. And again. October: 1st customer beta (with about 1/3 of features working) Photo:AnaPaulaHiramahttp://www.flickr.com/photos/anapaulahrm/10978220233/
  • 14. Key Learnings Stay out of the building. You wont make friends with everybody, dont seek for conflict but be tough. Dont accept extra duties, try to drop also your previous big company things. November: Opened beta, solution close to feature complete for first version Photo:Vestmanhttp://www.flickr.com/photos/vestman/3413855857/
  • 15. Key Learnings Releasing can be rewarding. Leverage the big company around you: Budget, legal team, localization team, country offices, existing products and code, design guidelines, IPR process, good coffee, smart people to help you for free, office facilities, brand, customers, and a lot more. You can rest in the building now. But get out soon again. This is only the start. December: Beta through the month, customer survey. Public release on the Dec 20th. Photo:Sightseeinghelsinki.fihttp://www.flickr.com/photos/sightseeinghelsinki/6388646307/
  • 17. 20142013 January: Soft Launch on Android April: Concept idea Productization decision July: 1st Customer Co-creation Workshops Serious scope adjustments August: Team 85% staffed (1+1+3) Some alpha software (internal) February: Adjusting things, seriously. March: iOS version out Heavy investment increase June: 1st Pivot Team 60% staffed (1+0,25+1+1) May: Work like a startup! Apply fearless plan & methods Team: 1+0,25 (no developers) September:Team 100% staffed (1+1+4) Design ready More internal test users October: first consumer alpha 1/3 features working Focus group studies November: beta queue First beta invites out Customer visible features 5/6 done December: Good number of beta users Public availability (Dec 20th)
  • 18. Thank You Email: janne.pirttilahti@f-secure.com Twitter: @pirtti http://freedome.f-secure.com/ Twitter: @FreedomeVPN