Nachcpi2011
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This document discusses how a community health center called Community Health Center, Inc. uses social media, specifically a podcast called CHCRadio, to illuminate quality and train the next generation of healthcare workers. The goals of CHCRadio are to illuminate quality and train the next generation, with underlying goals of promoting healthcare as a right. CHCRadio's audience includes patients, providers, and policy makers. It is produced with a full-time producer and college radio station and distributed on public radio websites and through iTunes. The podcast aims to achieve its goals of highlighting quality care and educating future workers.
Nachcpi2011
- 1. Using Social Media to Illuminate Quality and Train the Next GenerationNACHC Policy and Issues ForumMarch 25, 2011 1
- 2. Who Am I?Aldon Hynes - @ahynes1 on TwitterOld guard, hard core geekSocial Media Manager for Community Health Center, Inc. in ConnecticutNot a fan of Powerpoint2
- 3. Who is CHC?If you¡¯ve seen one community health center, you¡¯ve seen... one community health center.Community Health Center, Inc - Middletown CTLargest FQHC in ConnecticutA strong tradition of innovationLongtime producer of Conversations on Healthcare3
- 4. Key Aspects of a Good Social Media CampaignClear GoalsUsing the right toolsKnowing Your Audience4
- 5. CHCRadio GoalsKey GoalsIlluminate QualityTrain the Next GenerationUnderlying GoalsHealth care is a right, not a privilegeBeing a world class health care organization5
- 6. CHCRadio AudienceYour audience should reflect your goalsPatientsProvidersPolicy MakersPatronsAnyone that will listen and spread the message6
- 7. Tools for CHCRadioFull time ProducerCollege Radio Station Production StudioDistributed on PRX, as well as a Podcasthttp://www.prx.org/series/31585-conversations-on-health-care7
- 8. ProducersPrimary TasksScheduling shows and guestsDoing research and drafting questionsHandling post production, distribution and promotionCould be full time, or a member of teams like Advocacy, Fundraising or Communications8
- 9. Other Forms of ProductionBlogTalkRadioWebsite, with dial-in guestsFreemium modelTraditional PodcastsMP3¡¯s recorded on your computerThen added to an RSS feed9
- 10. EditingAudacity, Free, Open SourceAdobe Audition ($350, Free Beta)10
- 11. DistributionPublic Radio Exchange, PRX.ORGPacifica¡¯s AudioPort.ORGArchive.orgiTunesAn RSS feed on your own website11
- 12. PromotionEmail Blasts WebsiteFacebookTwitter,TweetchatsHashtagsOne of the later speakers will go into details about Tweetchats and Hashtags12
- 13. VideoSame issues as Podcasts, and more!Goals and Audience issues the sameTools and distribution differentAlso, more of a focus on User Generated Content13
- 14. Video - DistributionStoredYouTubeFacebookVimeoOthersStreamingQikLivestreamUstreamJustin.TVThe Role of Mobile14
- 15. Video - ToolsEditingMovieMakeriMovieOther toolsStopmotionAnimationMachinima15
- 16. User Generated ContentContests!Recess Rocks Video ContestCan get good contentCan get user generated promotion16
- 17. RecruitingCareerBuilder and FacebookProvidersNurse Practitioner ResidentsAmeriCorps Members17
- 18. It All Comes Back to¡Illuminating Quality andTraining the next Generation of Health Care Workers18
- 19. Comments or Questions?Please Contact:Aldon HynesSocial Media ManagerContact Information:(860) 347-6971 ext. 3749hynesa@chc1.com@CHCConnecticutwww.chc1.com19