2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
The document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report by HubspotMarius Sescu
油
The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.
Time Management & Productivity - Best PracticesVit Horky
油
The document outlines best practices for time management and productivity, focusing on effective meeting habits, structured work blocks, and the importance of reflection and goal setting. It emphasizes the need for proper planning, the use of appropriate tools, and prioritizing tasks to enhance both personal and team efficiency. Additionally, personal anecdotes and strategies are shared to encourage a positive mindset and enjoyment in achieving work-related goals.
The six step guide to practical project managementMindGenius
油
The document outlines a simplified six-step guide to project management designed for individuals lacking formal training. It emphasizes the importance of understanding project objectives, gathering stakeholder requirements, defining project scope, scheduling tasks, monitoring progress, and conducting a retrospective meeting. Additionally, it promotes the use of the MindGenius tool for effective project planning and execution.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
油
The document discusses the application of ChatGPT and AI in software testing and programming, including its strengths and limitations. It covers ChatGPT's capabilities, such as code writing, refactoring, and debugging, and emphasizes the importance of human expertise in the software development life cycle. Additionally, it highlights various AI tools, potential pitfalls, and offers strategies for integrating AI into testing practices.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.
Time Management & Productivity - Best PracticesVit Horky
油
The document outlines best practices for time management and productivity, focusing on effective meeting habits, structured work blocks, and the importance of reflection and goal setting. It emphasizes the need for proper planning, the use of appropriate tools, and prioritizing tasks to enhance both personal and team efficiency. Additionally, personal anecdotes and strategies are shared to encourage a positive mindset and enjoyment in achieving work-related goals.
The six step guide to practical project managementMindGenius
油
The document outlines a simplified six-step guide to project management designed for individuals lacking formal training. It emphasizes the importance of understanding project objectives, gathering stakeholder requirements, defining project scope, scheduling tasks, monitoring progress, and conducting a retrospective meeting. Additionally, it promotes the use of the MindGenius tool for effective project planning and execution.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
油
The document discusses the application of ChatGPT and AI in software testing and programming, including its strengths and limitations. It covers ChatGPT's capabilities, such as code writing, refactoring, and debugging, and emphasizes the importance of human expertise in the software development life cycle. Additionally, it highlights various AI tools, potential pitfalls, and offers strategies for integrating AI into testing practices.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
油
Nacionalizem In Nestrpnost
1. Nacionalizem in nestrpnost (Kjer ni navedeno, da gre za odlomke iz knjige D. Millerja Politina filozofija , je prezentacija povzeta po delu Anthonyja D. Smitha Nacionalizem teorija, ideologija, zgodovina .) Zofijini ljubimci Dru邸tvo za razvoj humanistike PREDSTAVLJAMO www.zofijini.net
2. Opredelitev I (poudarja objektivne dejavnike) Narod je zgodovinsko nastala trajna skupnost ljudi, ki je vzniknila na osnovi skupnega jezika, ozemlja, gospodarskega 転ivljenja in duhovne izoblikovanosti, ki se ka転e v skupnosti kulture (Stalin). Te転ava (objektivna merila kot so jezik, religija, ozemlje izpu邸ajo nekatere narode).
3. Opredelitev II (poudarja subjektivne dejavnike) Narod je zami邸ljena skupnost zami邸ljena kot notranje omejena in hkrati suverena. Te転ava: subjektivne definicije zajamejo preve primerov. Poudarjanje volje, ustev, domi邸ljije ote転uje loevanje narodov od drugih skupnosti.
4. Kaj e narodi niso le zami邸ljeni temve izmi邸ljeni? Dean Inge je neko dejal, da 損je narod dru転bena enota, ki jo zdru転ujeta zabloda o njenem izvoru in splo邸no sovra邸tvo do njenih sosedov.束 Kakor v vseh dobrih citatih se tudi v tem skriva ve kot le zrno resnice. Narodna identiteta dejansko zelo pogosto pride na dan v sporih s sosednjimi ljudstvi: neko je biti Britanec pomenilo predvsem ne biti Francoz, medtem ko pomeni danes biti kot ali Kanadan predvsem ne biti Angle転 ali Amerian. Znailno je tudi, da narodi razvijajo mitino podobo o samih sebi o svojih nedosegljivih moralnih ali kulturnih lastnostih, o preteklih voja邸kih, politinih ali 邸portnih dose転kih itn. (Miller 2007, 126)
5. Narodna identiteta ni navadno slepilo Toda narodna identiteta kljub temu ni le navadno slepilo in lahko slu転i tako dobrim kakor slabim namenom. Skupine imenovane narodi, imajo skoraj v vseh primerih skupen jezik, zgodovino skupnega bivanja in kulturne poteze, ki niso izra転ene le v literarni obliki, temve tudi v fizinem okolju v nainu izgradnje mest in velemest, v podobi pokrajine, spomenikih, verskih zgradbah in podobno. Skupna dedi邸ina oblikuje tudi nove generacije, ki odra邸ajo v tem kulturnem in fizinem okolju; kar je neizogibno celo, e se mnogim njenim vidikom upirajo (Miller 2007, 126).
6. Opredelitev III Narod je poimenovana love邸ka skupnost, ki naseljuje domovino, ima skupne mite, zgodovino, obo javno kulturo, enotno ekonomijo in obe pravice in dol転nosti za vse lane Opomba: paziti moramo, da naroda ne izenaimo z dr転avo ali etnijo
7. Pozitivni vplivi narodne kulture (1) Vpliv narodne kulture je moan zlasti v primeru narodov, ki imajo svojo dr転avo. Tukaj prena邸anje kulture ne poteka le preko pravkar omenjenih neformalnih nainov, temve s pomojo zakonov, vladnih institucij, izobra転evalnega sistema in nacionalnih medijev. Narod in dr転ava se tako vzajemno krepita mo dr転ave je uporabljena za krepitev narodne identitete, ljudje, ki jih ta identiteta povezuje, pa so veliko bolj pripravljeni sprejeti skupno politino oblast in se pridru転iti njeni obrambi, ko je napadena. To pojasnjuje zakaj so bile nacionalne dr転ave sorazmerno uspe邸ne kot politine enote: poleg tega, da jih zaradi njihove velikosti imperialne vojske ne morejo kar tako pogoltniti, se lahko pri obrambi zanesejo na zvestobo svojih lanov (Miller 2007; 126-127).
8. Pozitivni vplivi narodne kulture (2) V dru転bi, v kateri si ljudje na splo邸no zaupajo, je njihova skrb, da bi se pri re邸evanju nekega problema zna邸li v manj邸ini, manj izrazita. Kjer pa je tak邸no zaupanje izhlapelo ali ga sploh ni bilo, postane vsaka odloitev potencialni problem, ki odloa o 転ivljenju in smrti (Miller 2007, 127). Socialni psihologi so odkrili, da je eden izmed pomembnih dejavnikov opa転ena podobnost: zaupljivi smo predvsem do tistih, za katere verjamemo, da se lahko z njimi tako ali drugae primerjamo. Morebiti gre za lastnost, ki smo jo podedovali iz zgodnej邸ih razdobij love邸ke evolucije. V velikih dru転bah, kjer se lahko ljudje zelo razlikujejo po videzu in nainu govora, je zaupanje problem in narodna identiteta ga lahko pomaga re邸iti: z drugo stranjo se politino nemara sploh ne strinjamo in tisto, za kar se zavzema, morebiti celo preziramo, vendar imamo 邸e vedno veliko skupnega jezik, zgodovino, kulturno ozadje. Tako jim lahko zaupamo vsaj v tem, da bodo spo邸tovali pravila in duh demokratine vladavine (Miller 2007; 128-129). Tako narodi priskrbijo nekaj veziva, ki v ljudeh prebudi interes za 転ivljenje v pogojih, kakr邸ne narekuje pravinost. Izkazujejo vejo pripravljenost, kadar je treba podpreti vi邸je davke ali enakost mo転nosti (Miller 2007; 130).
9. Slaba stran vpliva narodne kulture (1) Nacionalne dr転ave lahko v asu medsebojnih spopadov spomnimo se samo na obe svetovni vojni v 20. stoletju povzroijo smrt in trpljenje v razse転nostih, ki si jih v preteklih obdobjih ko so se v slu転bi cesarstev vojskovale najemni邸ke vojske najbr転 ni bilo mogoe predstavljati. e torej zagovarjamo nacionalno dr転avo kot politino enoto, ni dovolj osvetliti le njene voja邸ke sposobnosti. Nekaj ve je potrebno povedati o tem, kaj je v dru転bi, ki jo dr転i skupaj skupna identiteta, mogoe dosei v politinem smislu (Miller 2007, 127).
10. Slaba stran vpliva narodne kulture (2) Pojav nacionalizma, ki ima naslednje postavke Svet je razdeljen na narode. Vsak narod ima svoj znaaj, zgodovino, usodo. Narod je edini vir politine moi. Lojalnost narodu presega vse lojalnosti. Vsak posameznik mora pripadati nekemu narodu, e naj bo svoboden. Vsak narod zahteva samoizraz in avtonomijo. Svet avtonomnih narodov: pogoj za svetovni mir.
11. Kritika nacionalistine doktrine Nacionalizem predstavlja omejen sistem idej in preprianj o politik in dru転bi. Pri zasledovanju pogosto nedosegljivih ciljev se zateka k sili. Ne more re邸iti temeljnih dru転benih vpra邸anj kot so dru転bena pravinost, razporeditev sredstev, re邸evanje sporov. Je dodatek drugih ideologij, ki ga uporabijo v kriznih obdobjih (zunanje gro転nje, notranje gospostvo sovra転ne kulturne skupine).
12. Odgovor na kritiko - ideali Iz nacionalizma izhajajo temeljni ideali, zaradi esar zagovorniki nacionalizma pravijo, da ne gre zgolj za omejeno politino ideologijo. Ti ideali so: nacionalna avtonomnost, nacionalna enotnost in nacionalna identiteta.
13. Opredelitev nacionalizma Iz prej omenjenih idealov izhaja opredelitev nacionalizma: Ideolo邸ko gibanje, ki posku邸a dosei in ohraniti avtonomijo, enotnost in identiteto doloene populacije, za katero nekateri njeni pripadniki menijo, da predstavlja dejanski ali potencialni narod.
14. 1. ideal nacionalna avtonomnost Avtonomija pomeni samourejanje, obstoj lastnih zakonov in ritmov, poslu邸anje lastnega notranjega glasu, brez zunanje prisile. To vodi k romantini ideji samoodlobe, ki govori o avtonomni kolektivni biti, ki uresniuje kolektivno voljo, samobitnost in je odgovorna le za lastne skupne cilje in dejanja.
15. 2. ideal nacionalna enotnost Avtonomnost je bila vekrat povezana z idejo kolektivne enotnosti, kar vodi k povezovanju vpra邸anja mej in etninega sorodstva. (Primeri: Francija, Italija, Grija, Nemija, Slovenija). Nacionalistini poziv k enotnosti je tako spodbujal iredentistina gibanja za re邸itev etninega sorodstva in povrnitev zgodovinskih de転el.
16. 3. ideal nacionalna identiteta Rousseau: Prvo pravilo, ki mu moramo slediti, je pravilo nacionalnega znaaja: vsako ljudstvo ima oziroma mora imeti znaaj. Od tod sledijo nasveti za ohranjanje obiajev in slogov 転ivljenja Herder: Vsak narod ima svoj poseben nacionalni genij, ki mu mora slediti. Od tod sledi vrnitev k izvirnim kulturnim tradicijam, sledenju lastne poti, jeziku itd. Vsakemu narodu torej pripada posebna kultura, nain mi邸ljenja, delovanja, obevanja, ki je skupen vsem njenim lanom. Kjer se je vse to izgubilo, je naloga nacionalistov poiskati poseben kulturni genij naroda in kulturno identiteto.
17. Posledice poudarjanja 3. ideala (1) Afri邸ki pisatelj Edward Blyden je za afri邸ka ljudstva dejal: Toda dol転nost vsakega loveka in vsake rase je, da se bori za svojo individualnost da jo ohranja in razvija. Zato spo邸tujte in ljubite svojo raso. Bodite taki, kot ste, kot vam je namenil Bog, saj bi vas sicer naredil drugane. [] e niste to, kar ste, e opustite svojo osebnost, ne morete svetu dati ve niesar. Ne u転ivate in niste uporabni, niesar ni, kar bi ljudi pritegnilo in oaralo, kari z zanikanjem svoje osebnosti izgubljate svoje posebni znaaj (Blyden, 1893).
18. Posledice poudarjanja 3. ideala (2) Poudarjanje nacionalne identitete pomaga pri razlagi, zakaj se nacionalisti (nacionalistini intelektualci) sku邸ajo dokopati do narodovih korenin, narodovega znaaja, do avtentine (resnine) biti naroda na vseh podrojih udejstvovanja (avtentina zgodovina, glasba, nain 転ivljenja). Avtentinost (na邸a l叩stnost) potemtakem sovpada z resnico, avtohtonostjo, istostjo oziroma neme邸anostjo; poleg tega se ta pojem pokriva z idealom avtonomnosti, saj je prava skupnost tista, ki nastopa kot samoodloujoi se narod. Nacionalisti te pojme uporabljajo skupaj, eprav so dvoumni in protislovni.
19. Sklep Porast nacionalizma pri nas je zaskrbljujo, ker gradi zlasti na prej omenjenih romantinih pojmih (idealu nacionalne identitete). Ena izmed zaskrbljujoih posledic je ta, ki jo prikazuje tudi film Modrooki (Blue Eyed). Osnovni problem je pa ta, da nabor romantinih pojmov celim skupinam ljudi enostavno odvzame nacionalno identiteto (pri nas - primer izbrisanih) in jih prestavi v obmoje neistosti, neme邸anosti, nepravosti itd. Z vidika nacionalistov gre za ljudi, ki si ne zaslu転ijo ljubezni, pri emer je ljubezen do naroda za nacionaliste celo neko najvi邸je dobro, ki zajema obrambo dru転ine, prijateljev, sorodnikov, pripravljenost na samo転rtvovanje itd.