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NAME DNA
A Compelling Approach to Brand Naming
Whats In A Name?
 A whole lot. Its an identity. In some cases it says who
you are and where you are from.
 It gives an insight into your history and reputation in
some instances.
 Imagine a politician called Judas.
 So a name can become a liability or where properly
applied an asset.
 It must also stand the test of time and cut across cultures
just as Judas has for over 2000 years.
 Name DNA provides the building blocks and offers best
results.
DNA Detectors
The perfect name is easy to spell and
pronounce.
A, B, C.
Clarity
 With a perfect name, nothing gets lost in its
translation/transliteration regardless of what language
your markets speak.
Emotive
 A perfect name captures both verbal and non-
verbal perspectives e.g. feeling, smell, taste.
Differentiates you from your competitors
Stand Out
The perfect name is durable and elastic across
time and cultures.
Durability
If it uncovers a wealth of ideas and
direction, it is a perfect name.
Jackpot!
You immediately feel a connection to a
perfect name.
Brand Connection
A perfect name is often flexible for
creative usage
Flexibility
Positive
Energy
Uncomplicated
Simplicity
Memorable
Unforgettable
Sonorous
Musical
The right name for your brand, does more
than just identify.
It speaks of the personality, the essence of
your company and its products.
Essence
The perfect name differentiates  it is not
clich辿, it does not say me too.
Stand Up & Out
The perfect name is unique and ownable
- it can survive the most rigorous trademark
screening.
Unique
The perfect name often emerges from your
first instincts  it sometimes the most
obvious choice.
Instincts
The perfect name becomes a valuable and
tangible asset.
Name as Asset
The perfect name communicates the
personality of your product.
Proper Communication
The perfect name becomes a great brand
without trying too hard.
Name As Brand
The perfect name transcends geographical
boundaries, is culturally appropriate and
communicates effectively across languages.
Trans Barriers
When a person hears your name for the
first time he/she carries some
feelings/subliminal reactions.
It embodies certain values and echoes
already residing in the mind.
Connection
The perfect name has perfect rhythm.
Harmony
The perfect name communicates the
essence of your company. Its products, its
services.
Soul
The perfect name communicates without
overstating or shouting.
Subtlety
The perfect name helps your brand out in
the crowd.
Brand Apart
The perfect name is relevant.
Relevance
The perfect is affirmed by a smaller and
more efficient research effort.
Confirmation
The perfect name can spell success for
your company.
Success
The perfect name is often a brand new word or a
phrase  coined to communicate volumes about
who you are.
Innovation
Blueprint
 The perfect name is a conceptual blueprint
for your marketing communications.
Foundation
 The perfect name is the foundation of all your
marketing efforts.
Brand Support
 The perfect name sings the praises of your
product.
The perfect name is extensible, capable of
expanding with you as you grow.
Extensible
Thank You
Ad

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Ad

NAE DNA: WHAT'S IN A NAME?

  • 1. NAME DNA A Compelling Approach to Brand Naming
  • 2. Whats In A Name? A whole lot. Its an identity. In some cases it says who you are and where you are from. It gives an insight into your history and reputation in some instances. Imagine a politician called Judas. So a name can become a liability or where properly applied an asset. It must also stand the test of time and cut across cultures just as Judas has for over 2000 years. Name DNA provides the building blocks and offers best results.
  • 4. The perfect name is easy to spell and pronounce. A, B, C.
  • 5. Clarity With a perfect name, nothing gets lost in its translation/transliteration regardless of what language your markets speak.
  • 6. Emotive A perfect name captures both verbal and non- verbal perspectives e.g. feeling, smell, taste.
  • 7. Differentiates you from your competitors Stand Out
  • 8. The perfect name is durable and elastic across time and cultures. Durability
  • 9. If it uncovers a wealth of ideas and direction, it is a perfect name. Jackpot!
  • 10. You immediately feel a connection to a perfect name. Brand Connection
  • 11. A perfect name is often flexible for creative usage Flexibility
  • 16. The right name for your brand, does more than just identify. It speaks of the personality, the essence of your company and its products. Essence
  • 17. The perfect name differentiates it is not clich辿, it does not say me too. Stand Up & Out
  • 18. The perfect name is unique and ownable - it can survive the most rigorous trademark screening. Unique
  • 19. The perfect name often emerges from your first instincts it sometimes the most obvious choice. Instincts
  • 20. The perfect name becomes a valuable and tangible asset. Name as Asset
  • 21. The perfect name communicates the personality of your product. Proper Communication
  • 22. The perfect name becomes a great brand without trying too hard. Name As Brand
  • 23. The perfect name transcends geographical boundaries, is culturally appropriate and communicates effectively across languages. Trans Barriers
  • 24. When a person hears your name for the first time he/she carries some feelings/subliminal reactions. It embodies certain values and echoes already residing in the mind. Connection
  • 25. The perfect name has perfect rhythm. Harmony
  • 26. The perfect name communicates the essence of your company. Its products, its services. Soul
  • 27. The perfect name communicates without overstating or shouting. Subtlety
  • 28. The perfect name helps your brand out in the crowd. Brand Apart
  • 29. The perfect name is relevant. Relevance
  • 30. The perfect is affirmed by a smaller and more efficient research effort. Confirmation
  • 31. The perfect name can spell success for your company. Success
  • 32. The perfect name is often a brand new word or a phrase coined to communicate volumes about who you are. Innovation
  • 33. Blueprint The perfect name is a conceptual blueprint for your marketing communications.
  • 34. Foundation The perfect name is the foundation of all your marketing efforts.
  • 35. Brand Support The perfect name sings the praises of your product.
  • 36. The perfect name is extensible, capable of expanding with you as you grow. Extensible