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Nancy-Habashi-CV

Nancy S. Habashi
Nancy S. Habashi

Nancy Habashi is a senior marketing professional with over 15 years of experience in B2B marketing across various industries. She currently serves as Marketing Manager for Diabsolut Inc., where she is responsible for marketing strategy, planning, budgeting, product marketing, brand management, and reporting on key performance indicators. Habashi has a proven track record of driving growth in brand awareness, recognition, and social media engagement. She is skilled in marketing operations, project management, campaign execution, and sales support.

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NANCY HABASHI PROFILE Diligent senior marketing professional with 15+ years of experience in B2B marketing within the manufacturing, electronics distribution, cosmetics, technology, and professional services industries. Results-driven, agile, and self-motivated, I seek to add and gain value from a like-minded team that is passionate and collaborative, within an organization that understands the value of marketing and is organically grounded by virtue of its healthy corporate culture. Skills Summary of Experience (see more on each of the below jobs on page 2] Marketing Manager Diabsolut Inc. Strategy, plan and budget development in accordance with business objectives and research findings Resources (2-5), operations, partner and systems development & management Product marketing, industry focus and corporate brand management Executive-level reporting on lead generation KPIs in line with revenue goals 2012- Now 2011- 2012 2005- 2006 Education BA Communications Marketing Cluster Honour roll GPA 3.8 Concordia University Social Science Deens List Writing Tutor John Abbott College DES - Sciences College Charlemagne Interests Micro soccer coach Fitness and nutrition Fashion, design and beauty Family and parenting Continuous improvement Spirituality Languages English: Full proficiency French: Full proficiency Arabic: Spoken proficiency Spanish: Basic spoken proficiency Systems Microsoft Office, Sharepoint, HubSpot, Pardot, Salesforce CRM, WordPress, Google Analytics, Survey Monkey, Social Media, etc. Marketing Strategy, Plan & process development, Budget control, Market research Marketing Manager MAKK Marketing, a Diabsolut Inc. company Management and execution of SMB client marketing projects Development and execution of their brand messaging, templates and promotional materials such as newsletters and articles. Market Development Coordinator Europe Cosmetiques Supporting Sales Director and Marketing Manager in development and execution of promotional materials, research, hosted events, trade shows, internal communication etc. Client engagement and training programs 2006- 2011 Marketing & Communication Specialist Future Electronics Marketing account manager for major suppliers, develop product collateral and run sales incentive programs Develop advertising material for trade publications 2003- 2005 Marketing Support & Discrepancy Manager Future Electronics Co-manager of 35 marketing support representatives supporting product marketing units in asset management, expediting and sales efforts Warehouse delivery discrepancy management and controls Campaign management, Event planning, New product introductions, Promotion Social media management, Email marketing & automation, Content creation, SEO Analytics, Reporting, Sales support, Brand management, Leadership 407 rue Barcelone, DDO, Quebec H9B3M5 nancyhabashi@gmail.com 514.576.1876
NANCY HABASHI Experience & Accomplishments (in addition to responsibilities listed on page 1] Marketing Manager Diabsolut Inc. Operations, resources and systems management (Hubspot, Salesforce, Pardot, Google Analytics, CMS) Campaign planning, process mapping and project management Tactical execution of marketing plan including: sponsored & hosted events, email marketing, SEO, content marketing (thought leadership: blogs, case studies, whitepapers, infographics etc.) Brand management through the establishing of corporate identity standards, value proposition messaging, brand positioning, corporate awards, website design and navigation Lead generation via list development, content promoted through social streams Sales support via collateral development, sales tools and scripts etc. Partner and alliance management with key partners and client brand advocates (Partners: ClickSoftware, SAP, SOTI, Salesforce.com Clients: SaskTel, SaskPower, Bell Aliant, Vivint) Key Accomplishments: Rebranding initiative: new logo, website, tagline, productization of services, sales tools and corporate templates Growth in brand awareness and recognition increase in social media engagement Driving key target accounts to Workforce Management Breakfast Seminar Series Creation and establishment of a Standard Operation Procedure for quality marketing programs Introduction of technology systems that improved efficiency Seamless integration and transition of two corporate acquisitions Customer Advisory Board Secretary and management of event and analysis of data Creation of a wide collection of sales tools and client-facing collateral Established management of marketings performance via Salesforce campaigns, reporting and dashboards 2012- Now 2012- 2011 2006- 2011 Marketing & Communication Specialist Future Electronics Communication liaison between the product marketing account managers, engineers, graphic designers and the suppliers to coordinate projects and produce efficiency and effectively Directly responsible for the development of reports for senior executive management and the office of the President (Mr. Robert Miller) Development of supplier promotional campaigns online and for print in our in-house e-commerce site and publication Launched in-house studio for video production, developed scripts, and directing video shoots and post-production Key Accomplishment: After a team restructure, together with the new production manager, changed the reputation of the department company- wide, gaining the respect and engagement of key stakeholders for new initiatives. Key Accomplishments: Marketing Manager MAKK Marketing Management and execution of SMB client marketing projects Development and execution of brand messaging, templates and promotional materials such as newsletters and articles. On-site client monthly meetings to ensure alignment of strategy, ensure their satisfaction, photography, interview key subject matter experts for content development Key Accomplishment: Single-handily executing the marketing campaigns of 3 main clients simultaneously to clients satisfaction Market Development Coordinator Europe Cosmetiques On-site sales at major trade shows Direct mailings, monthly promotions, clients event planning and hosting Client (local spas) order management Key Accomplishment: Small family-business allowed for direct involvement and impact at all levels in all departments Marketing Support & Discrepancy Manager Future Electronics Management of the team responsible for order expediting activities (five lines of business), accurate delivery of parts to warehouse, and discrepancies to avoid line-down situations at client manufacturing factories. Weekly performance reporting to executive management Relationship management as the central point between the demands from sales organization to get parts to their clients and the asset managers trying to avoid overstock, Key Accomplishment: Developed program that decreased discrepancy issues by 30%, saving time and money for clients and the company 2005- 2006 2003- 2005 nancyhabashi@gmail.com 514.576.1876

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Nancy-Habashi-CV

  • 1. NANCY HABASHI PROFILE Diligent senior marketing professional with 15+ years of experience in B2B marketing within the manufacturing, electronics distribution, cosmetics, technology, and professional services industries. Results-driven, agile, and self-motivated, I seek to add and gain value from a like-minded team that is passionate and collaborative, within an organization that understands the value of marketing and is organically grounded by virtue of its healthy corporate culture. Skills Summary of Experience (see more on each of the below jobs on page 2] Marketing Manager Diabsolut Inc. Strategy, plan and budget development in accordance with business objectives and research findings Resources (2-5), operations, partner and systems development & management Product marketing, industry focus and corporate brand management Executive-level reporting on lead generation KPIs in line with revenue goals 2012- Now 2011- 2012 2005- 2006 Education BA Communications Marketing Cluster Honour roll GPA 3.8 Concordia University Social Science Deens List Writing Tutor John Abbott College DES - Sciences College Charlemagne Interests Micro soccer coach Fitness and nutrition Fashion, design and beauty Family and parenting Continuous improvement Spirituality Languages English: Full proficiency French: Full proficiency Arabic: Spoken proficiency Spanish: Basic spoken proficiency Systems Microsoft Office, Sharepoint, HubSpot, Pardot, Salesforce CRM, WordPress, Google Analytics, Survey Monkey, Social Media, etc. Marketing Strategy, Plan & process development, Budget control, Market research Marketing Manager MAKK Marketing, a Diabsolut Inc. company Management and execution of SMB client marketing projects Development and execution of their brand messaging, templates and promotional materials such as newsletters and articles. Market Development Coordinator Europe Cosmetiques Supporting Sales Director and Marketing Manager in development and execution of promotional materials, research, hosted events, trade shows, internal communication etc. Client engagement and training programs 2006- 2011 Marketing & Communication Specialist Future Electronics Marketing account manager for major suppliers, develop product collateral and run sales incentive programs Develop advertising material for trade publications 2003- 2005 Marketing Support & Discrepancy Manager Future Electronics Co-manager of 35 marketing support representatives supporting product marketing units in asset management, expediting and sales efforts Warehouse delivery discrepancy management and controls Campaign management, Event planning, New product introductions, Promotion Social media management, Email marketing & automation, Content creation, SEO Analytics, Reporting, Sales support, Brand management, Leadership 407 rue Barcelone, DDO, Quebec H9B3M5 nancyhabashi@gmail.com 514.576.1876
  • 2. NANCY HABASHI Experience & Accomplishments (in addition to responsibilities listed on page 1] Marketing Manager Diabsolut Inc. Operations, resources and systems management (Hubspot, Salesforce, Pardot, Google Analytics, CMS) Campaign planning, process mapping and project management Tactical execution of marketing plan including: sponsored & hosted events, email marketing, SEO, content marketing (thought leadership: blogs, case studies, whitepapers, infographics etc.) Brand management through the establishing of corporate identity standards, value proposition messaging, brand positioning, corporate awards, website design and navigation Lead generation via list development, content promoted through social streams Sales support via collateral development, sales tools and scripts etc. Partner and alliance management with key partners and client brand advocates (Partners: ClickSoftware, SAP, SOTI, Salesforce.com Clients: SaskTel, SaskPower, Bell Aliant, Vivint) Key Accomplishments: Rebranding initiative: new logo, website, tagline, productization of services, sales tools and corporate templates Growth in brand awareness and recognition increase in social media engagement Driving key target accounts to Workforce Management Breakfast Seminar Series Creation and establishment of a Standard Operation Procedure for quality marketing programs Introduction of technology systems that improved efficiency Seamless integration and transition of two corporate acquisitions Customer Advisory Board Secretary and management of event and analysis of data Creation of a wide collection of sales tools and client-facing collateral Established management of marketings performance via Salesforce campaigns, reporting and dashboards 2012- Now 2012- 2011 2006- 2011 Marketing & Communication Specialist Future Electronics Communication liaison between the product marketing account managers, engineers, graphic designers and the suppliers to coordinate projects and produce efficiency and effectively Directly responsible for the development of reports for senior executive management and the office of the President (Mr. Robert Miller) Development of supplier promotional campaigns online and for print in our in-house e-commerce site and publication Launched in-house studio for video production, developed scripts, and directing video shoots and post-production Key Accomplishment: After a team restructure, together with the new production manager, changed the reputation of the department company- wide, gaining the respect and engagement of key stakeholders for new initiatives. Key Accomplishments: Marketing Manager MAKK Marketing Management and execution of SMB client marketing projects Development and execution of brand messaging, templates and promotional materials such as newsletters and articles. On-site client monthly meetings to ensure alignment of strategy, ensure their satisfaction, photography, interview key subject matter experts for content development Key Accomplishment: Single-handily executing the marketing campaigns of 3 main clients simultaneously to clients satisfaction Market Development Coordinator Europe Cosmetiques On-site sales at major trade shows Direct mailings, monthly promotions, clients event planning and hosting Client (local spas) order management Key Accomplishment: Small family-business allowed for direct involvement and impact at all levels in all departments Marketing Support & Discrepancy Manager Future Electronics Management of the team responsible for order expediting activities (five lines of business), accurate delivery of parts to warehouse, and discrepancies to avoid line-down situations at client manufacturing factories. Weekly performance reporting to executive management Relationship management as the central point between the demands from sales organization to get parts to their clients and the asset managers trying to avoid overstock, Key Accomplishment: Developed program that decreased discrepancy issues by 30%, saving time and money for clients and the company 2005- 2006 2003- 2005 nancyhabashi@gmail.com 514.576.1876