NANO IN CHINA
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The document discusses the challenges Tata Motors faced in exporting their ultra-low cost Nano car to China. It faced rigid export policies including high duties and taxes that eliminated its cost advantages. It also struggled with bureaucracy in manufacturing and sales, a lack of trust between parent and subsidiary companies, and cultural clashes that increased administrative burdens and costs. Exporting the Nano to China involved high risks from political issues and challenges in distribution channels and establishing the brand in that market.
NANO IN CHINA
- 1. PATH FOR BY:-DHIRAJ KUMAR PRADHAN PALASH MAJUMDAR PRIYABRATA BAUG PARESH KUMAR
- 2. TATA NANO REPLACEMENT OF TWO WHEELERS ENTRY LEVEL ULTRA LOW COST HATCHBACK SOLD 70,000 UNITS IN FIRST TWO YEARS
- 4. IN CHINA
- 5. Rigid export policy (Duties and Taxes) Loosing cost competitive advantages Middleman involvement Beyond control
- 6. BUREAUCRACY IN MANUFACTURING AND SALES LACK OF TRUST VARIOUS TERMS AND CONDITIONS
- 7. CULTURAL CLASHES BETWEEN PARENT AND SUBSIDARY INCREASE ADMINISTRATIVE BURDEN HUGE MONEY INVOLVEMENT
- 8. INVOLVE HIGH RISK POLITICAL ISSUES CHALLENGES IN CHANNELS OF DISTRIBUTION BRAND ESTABLISHMENT