Narayana is a perfect case study that represents the concept of "Reverse Innovation" in emerging markets. Narayana Health Group is one of the leading multi-specialty hospital chains in India, focusing not only on one particular section of the society but making treatment affordable for those living in the remotest areas in India. Their vision propelled them to adopt the strategy of quality, affordability, sustainability, and economies of scale to structure their organizational capabilities around it. They have caused a disruption in the healthcare sector.