The document summarizes a plan for Natick Center that incorporates previous planning efforts and public input. Some key points:
- Previous plans from 1980-2000s addressed facilities, parking, and design issues.
- Natick's population is growing and its households are shrinking, increasing demand for multi-family and smaller housing units.
- New developments have contributed students to schools, though less than single-family homes typically.
- Most people walk to the commuter rail station, and ridership has increased in recent years.
- The plan gathers public input on housing, retail, transportation, and parking preferences to develop a vision for Natick Center's future.
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Natick Center Plan
1. Natick Center Plan
Start to think about the following questions:
Are there changes you would like to see in Natick Center?
Could new development fill gaps in housing, jobs, and amenities?
Could transportation improvements for pedestrians, bicyclists,
and motorists improve the vitality of Natick Center?
Selection of recent planning studies and associated
implementation:
 1980-90s: Facilities Plan saw implementation of upgraded
Town Common, Morse Library addition, new Town Hall, new
Police/Fire HQ
 1990s: Market study and parking study
 1997: Design Master Plan
 2000s: Parking studies
 Today: Several new developments; parking recommendations
implementation
We’re here to help the Town develop a
cohesive vision for the future of Natick
Center, incorporating previous planning
efforts, new analysis, and your input.
2. How do you get to work?
Please place a sticker on all that apply
Natick Center Plan
I drive I take the
commuter rail
I walk I take the bus
I bike I work from
home / I don’t
work / Other
3. 262
55 133
-223
949
-535
2
-199
633
1164
-254
-1029
66
1
-77
-41
-2000
-1500
-1000
-500
0
500
1000
1500
2000
2500
20-34 35-54 55-74 75 Plus
Multi-Family Own Multi-Family Rent Single Family Own Single Family Rent
Natick Center Plan
26,000
27,000
28,000
29,000
30,000
31,000
32,000
33,000
34,000
35,000
36,000
1980 1990 2000 2010 2020 2030
Town of Natick – Total Population
Over last 30 years,
Natick’s population
grew by 12%.
Over the next 20
years it is expected to
grow by an additional
5.5%. Over the next
20 years, the majority
of growth in Natick is
expected to occur
among people older
than 65, followed by
20-34 year olds
Multi-family units
are in demand
within Natick
especially among 20
to 34 year olds.
Single family units
are also in demand
but much of this
demand will be met
by housing stock
freed up by older
age cohorts.
Many seniors wish to remain in their communities as
they age. Many 20-34 year olds want walkable,
mixed-use communities. Can Natick Center help meet
the needs of these groups and others?
Natick’s population is growing
and changing
Source: US Census, housing.ma, MAPC projections
Change in Housing Unit Demand 2010-2020
By Age Group
4. Natick Center Plan
Natick’s households are changing
Source: US Census, housing.ma, MAPC projections
2.1
2.15
2.2
2.25
2.3
2.35
2.4
2.45
2.5
2.55
2.6
1990 2000 2010 2020 2030
Town of Natick – Average Household Size
The average number
of persons per
household is
expected to shrink
through the year
2030.
32 29 24 26
66
0
100
200
300
400
500
600
2010 2011 2012 2013 2014
Single-Family
Multi-Family
Town of Natick Residential Building Permits
Between 2000 and
2012, the number of
building permits for
single family homes
has been remained
steady with a recent
increase. Demand
for multi-family
housing has shot up
in recent years.
With the population projected to increase and
household size shrinking, there will be a need for
smaller housing units for everyone from young workers
to seniors.
5. Natick Center Plan
Over last 10 years,
Natick’s school age
population grew
by about 17%.
Town of Natick Impact of Selected Multi-Family Developments on
School Enrollment
Newer multi-family
developments have
contributed 172 new
students to the
school system. The
total student
population in Natick
is 5,368.
Natick has 66.6% single family units and 63% family
households. Natick public schools estimate that the
majority of their new students are coming from single
family homes (75%). Newer multi-family development in the
downtown can help to increase the market for additional
retail and restaurants while having less of an impact on
school enrollment than single family housing.
A Closer Look at School
Enrollment
Source: MA DESE, Natick Public Schools, ACS 2010-2014 5 Year Estimates
4577
4620
4567
4648
4721 4734
4825
4947
5065
5285
5368
4000
4200
4400
4600
4800
5000
5200
5400
5600
Name of Development Total Units % 1 Bed % 2 Bed % 3 Bed
Actual Students
(November 2015)
Natick Modera 150 44% 52% 4% 10
South Natick Hills 268 9% 72% 19% 39
42 South Avenue 11 0% 82% 18% 0
Castle Courtyard 23 22% 52% 26% 2
8 Grant Street 24 4% 92% 4% 10
Walnut Place 57/58 North Avenue 41 22% 78% 0% 10
Natick Mills-60 North Main Street 83 40% 54% 6% 29
Cloverleaf 183 54% 46% 0% 21
10 & 40 Nouvelle Way 215 21% 63% 16% 6
Avalon Natick 407 53% 47% 0% 45
20 South Ave 24 0% 50% 50% 0
172
School Enrollment
6. 0
200
400
600
800
1,000
1,200
2007 2008 2009 2010 2011 2012 2013
Typical inbound weekday boardings
Natick Center Station Access by Mode (2008-09)
Natick Center Plan
Sources: MBTA System-wide Passenger Survey, 2008 2009. CTPS
MBTA Blue Book, 2013
Natick’s commuter rail station is a
valued asset
Natick Center is less
than 18 miles from
downtown Boston.
After a drop
between 2007-2010,
ridership has risen
strongly, growing
60% from 2010
through 2013.
Drive
28%
Walk
60%
Drop
Off
9%
Bike
2%
Shuttle
1%
A strong majority of
people walk to
Natick Center
Station, a figure that
may rise as housing
increases in the
area.
How could walking to Natick Center be made safer,
more accessible, and comfortable? How could biking
be further encouraged?
7. VISUAL PREFERENCE POLL & MAPPING EXERCISE OF POTENTIAL
HOUSING CHOICESWhat housing typesdo you like? What housing types mightYOU, YOUR CHILDREN OR YOUR PARENTS NEEDin the future?
(1) PLACE onPICTURESyou like most (5 per person, 1 per photo).(2) PLACE onMAPwhere you want it and write number on dot (5 per person).(3)MAKE MAP NOTEsaying why.
2 -Cluster Housing
3 - Modern Townhouse
7 - Multi-Family, Large Scale
8 – Multi-Family, Small to Medium Scale
4 - Single-Family, Modest Scale
5 – Housing above ground-floor retail
9 – Multi-Family, Large Scale
12 – Housing above Ground-Floor Retail
10 - Single Family
14 - Townhomes
15 - Townhouses
17- Housing above retail
1 - Two-Family Homes
6 - Multi-Family, Medium Scale
11 - Townhouses
19 – Housing above retail
13 - Attached Multi-Family
18 - Town homes
16 - Single Family, (Large scale)
8. VISUAL PREFERENCE POLL & MAPPING EXERCISE OF POTENTIAL
HOUSING CHOICESWhat housing typesdo you like? What housing types mightYOU, YOUR CHILDREN OR YOUR PARENTS NEEDin the future?
(1) PLACE onPICTURESyou like most (5 per person, 1 per photo).(2) PLACE onMAPwhere you want it (5 per person).(3)WRITENUMBERon dot.(4)MAKE MAP NOTEsaying why.
9. VISUAL PREFERENCE POLL & MAPPING EXERCISE OF POTENTIAL
RETAIL, SERVICES & BUSINESSESWhat types ofretail and commercial buildings would you like to see in Natick Center?
RED DOTS REDDOTS
1 - Residential & Retail
2 - Office + Retail
9 - Automobile Sales / Commercial
11 - Commercial / Light Industrial
16 - Retail + Residential
13 – Mixed-Use: Retail + Residential
5 - Retail
6 – Office, Stand-alone 12 - Mixed Use: Retail + Residential, 4-5 Story
10 - Mixed-Use: Retail + Commercial, Four
Story
8 - Light Industrial / Commercial / Office
4 – Retail + Office
18 - Automotive
17 - Office
3 - Office, Modern
14 - Office, Modern
7 - Retail, Stand-alone
15 - Retail, Single Story
(1) PLACE onPICTURESyou like most (5 per person, 1 per photo).(2) PLACE onMAPwhere you want it and write number on dot (5 per person).(3)MAKE MAP NOTEsaying why.
10. VISUAL PREFERENCE POLL & MAPPING EXERCISE OF POTENTIAL
RETAIL, SERVICES & BUSINESSESWhat types ofretail and commercial buildings would you like to see in Natick Center?
(1) PLACERED DOTSonPICTURESyou like most (5 per person, 1 per photo). (2) PLACEREDDOTSonMAPwhere you want it (5 per person).(3)WRITENUMBERon dot. (4)MAKE MAP NOTEsaying why.
11. Priorities: What types of businesses would
you like in Natick Center?
Natick Center Plan
DOTS CATEGORY COMMENTS
(e.g., preferred locations)
Grocery Store
Additional restaurants
Pubs, bars, wine bars
Cafes, Bakeries, Coffee
Shops
Clothing stores
Professional offices
(Accountant, Lawyer,
Dentist, etc.)
Specialty retail
(boutiques, crafts,
jewelry, etc.)
Daily needs and services
(Dry cleaner, daycare,
pharmacy, bank, etc.)
Pick your top 4 by adding a dot next to your choices
(one per category). Add additional comments in the space provided (e.g., more
specific recommendations)
12. Transportation Improvements
Natick Center Plan
What transportation improvements are needed in Natick Center?
1. On the map, mark:
• Dangerous / challenging intersections
• Sidewalk improvement / construction locations
• Needed crosswalk locations
• Needed bicycle facilities (bike lanes, sharrows, etc.)
• Needed bike racks
• Vehicular issues
• Streets used as cut-through routes
• Areas that could potentially benefit from a residential parking permit
2. Use sticky notes to write additional comments, suggestions, and priorities
• In particular, what parking challenges do you have? (For example, is during the
day versus night a bigger problem? At the library? Other locations?)
13. Main Street Parking
Natick Center Plan
• 42 parking spaces
• More dangerous for
drivers and cyclists
• Load/unload in street
• Retains existing number
of spaces
• 42 parking spaces
• Safer for drivers and
cyclists
• Load/unload on sidewalk
• Retains existing number
of spaces
• 31 parking spaces
• Safer for drivers and
cyclists
• Additional 8’ of space
for cafe seating,
benches, or
landscaping
Existing Condition
Angle Parking
Alternative 1
Reverse Angle Parking
Alternative 2
Parallel Parking
Vote Vote Vote