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Natick Center Plan
Start to think about the following questions:
Are there changes you would like to see in Natick Center?
Could new development fill gaps in housing, jobs, and amenities?
Could transportation improvements for pedestrians, bicyclists,
and motorists improve the vitality of Natick Center?
Selection of recent planning studies and associated
implementation:
 1980-90s: Facilities Plan saw implementation of upgraded
Town Common, Morse Library addition, new Town Hall, new
Police/Fire HQ
 1990s: Market study and parking study
 1997: Design Master Plan
 2000s: Parking studies
 Today: Several new developments; parking recommendations
implementation
We’re here to help the Town develop a
cohesive vision for the future of Natick
Center, incorporating previous planning
efforts, new analysis, and your input.
How do you get to work?
Please place a sticker on all that apply
Natick Center Plan
I drive I take the
commuter rail
I walk I take the bus
I bike I work from
home / I don’t
work / Other
262
55 133
-223
949
-535
2
-199
633
1164
-254
-1029
66
1
-77
-41
-2000
-1500
-1000
-500
0
500
1000
1500
2000
2500
20-34 35-54 55-74 75 Plus
Multi-Family Own Multi-Family Rent Single Family Own Single Family Rent
Natick Center Plan
26,000
27,000
28,000
29,000
30,000
31,000
32,000
33,000
34,000
35,000
36,000
1980 1990 2000 2010 2020 2030
Town of Natick – Total Population
Over last 30 years,
Natick’s population
grew by 12%.
Over the next 20
years it is expected to
grow by an additional
5.5%. Over the next
20 years, the majority
of growth in Natick is
expected to occur
among people older
than 65, followed by
20-34 year olds
Multi-family units
are in demand
within Natick
especially among 20
to 34 year olds.
Single family units
are also in demand
but much of this
demand will be met
by housing stock
freed up by older
age cohorts.
Many seniors wish to remain in their communities as
they age. Many 20-34 year olds want walkable,
mixed-use communities. Can Natick Center help meet
the needs of these groups and others?
Natick’s population is growing
and changing
Source: US Census, housing.ma, MAPC projections
Change in Housing Unit Demand 2010-2020
By Age Group
Natick Center Plan
Natick’s households are changing
Source: US Census, housing.ma, MAPC projections
2.1
2.15
2.2
2.25
2.3
2.35
2.4
2.45
2.5
2.55
2.6
1990 2000 2010 2020 2030
Town of Natick – Average Household Size
The average number
of persons per
household is
expected to shrink
through the year
2030.
32 29 24 26
66
0
100
200
300
400
500
600
2010 2011 2012 2013 2014
Single-Family
Multi-Family
Town of Natick Residential Building Permits
Between 2000 and
2012, the number of
building permits for
single family homes
has been remained
steady with a recent
increase. Demand
for multi-family
housing has shot up
in recent years.
With the population projected to increase and
household size shrinking, there will be a need for
smaller housing units for everyone from young workers
to seniors.
Natick Center Plan
Over last 10 years,
Natick’s school age
population grew
by about 17%.
Town of Natick Impact of Selected Multi-Family Developments on
School Enrollment
Newer multi-family
developments have
contributed 172 new
students to the
school system. The
total student
population in Natick
is 5,368.
Natick has 66.6% single family units and 63% family
households. Natick public schools estimate that the
majority of their new students are coming from single
family homes (75%). Newer multi-family development in the
downtown can help to increase the market for additional
retail and restaurants while having less of an impact on
school enrollment than single family housing.
A Closer Look at School
Enrollment
Source: MA DESE, Natick Public Schools, ACS 2010-2014 5 Year Estimates
4577
4620
4567
4648
4721 4734
4825
4947
5065
5285
5368
4000
4200
4400
4600
4800
5000
5200
5400
5600
Name of Development Total Units % 1 Bed % 2 Bed % 3 Bed
Actual Students
(November 2015)
Natick Modera 150 44% 52% 4% 10
South Natick Hills 268 9% 72% 19% 39
42 South Avenue 11 0% 82% 18% 0
Castle Courtyard 23 22% 52% 26% 2
8 Grant Street 24 4% 92% 4% 10
Walnut Place 57/58 North Avenue 41 22% 78% 0% 10
Natick Mills-60 North Main Street 83 40% 54% 6% 29
Cloverleaf 183 54% 46% 0% 21
10 & 40 Nouvelle Way 215 21% 63% 16% 6
Avalon Natick 407 53% 47% 0% 45
20 South Ave 24 0% 50% 50% 0
172
School Enrollment
0
200
400
600
800
1,000
1,200
2007 2008 2009 2010 2011 2012 2013
Typical inbound weekday boardings
Natick Center Station Access by Mode (2008-09)
Natick Center Plan
Sources: MBTA System-wide Passenger Survey, 2008 2009. CTPS
MBTA Blue Book, 2013
Natick’s commuter rail station is a
valued asset
Natick Center is less
than 18 miles from
downtown Boston.
After a drop
between 2007-2010,
ridership has risen
strongly, growing
60% from 2010
through 2013.
Drive
28%
Walk
60%
Drop
Off
9%
Bike
2%
Shuttle
1%
A strong majority of
people walk to
Natick Center
Station, a figure that
may rise as housing
increases in the
area.
How could walking to Natick Center be made safer,
more accessible, and comfortable? How could biking
be further encouraged?
VISUAL PREFERENCE POLL & MAPPING EXERCISE OF POTENTIAL
HOUSING CHOICESWhat housing typesdo you like? What housing types mightYOU, YOUR CHILDREN OR YOUR PARENTS NEEDin the future?
(1) PLACE onPICTURESyou like most (5 per person, 1 per photo).(2) PLACE onMAPwhere you want it and write number on dot (5 per person).(3)MAKE MAP NOTEsaying why.
2 -Cluster Housing
3 - Modern Townhouse
7 - Multi-Family, Large Scale
8 – Multi-Family, Small to Medium Scale
4 - Single-Family, Modest Scale
5 – Housing above ground-floor retail
9 – Multi-Family, Large Scale
12 – Housing above Ground-Floor Retail
10 - Single Family
14 - Townhomes
15 - Townhouses
17- Housing above retail
1 - Two-Family Homes
6 - Multi-Family, Medium Scale
11 - Townhouses
19 – Housing above retail
13 - Attached Multi-Family
18 - Town homes
16 - Single Family, (Large scale)
VISUAL PREFERENCE POLL & MAPPING EXERCISE OF POTENTIAL
HOUSING CHOICESWhat housing typesdo you like? What housing types mightYOU, YOUR CHILDREN OR YOUR PARENTS NEEDin the future?
(1) PLACE onPICTURESyou like most (5 per person, 1 per photo).(2) PLACE onMAPwhere you want it (5 per person).(3)WRITENUMBERon dot.(4)MAKE MAP NOTEsaying why.
VISUAL PREFERENCE POLL & MAPPING EXERCISE OF POTENTIAL
RETAIL, SERVICES & BUSINESSESWhat types ofretail and commercial buildings would you like to see in Natick Center?
RED DOTS REDDOTS
1 - Residential & Retail
2 - Office + Retail
9 - Automobile Sales / Commercial
11 - Commercial / Light Industrial
16 - Retail + Residential
13 – Mixed-Use: Retail + Residential
5 - Retail
6 – Office, Stand-alone 12 - Mixed Use: Retail + Residential, 4-5 Story
10 - Mixed-Use: Retail + Commercial, Four
Story
8 - Light Industrial / Commercial / Office
4 – Retail + Office
18 - Automotive
17 - Office
3 - Office, Modern
14 - Office, Modern
7 - Retail, Stand-alone
15 - Retail, Single Story
(1) PLACE onPICTURESyou like most (5 per person, 1 per photo).(2) PLACE onMAPwhere you want it and write number on dot (5 per person).(3)MAKE MAP NOTEsaying why.
VISUAL PREFERENCE POLL & MAPPING EXERCISE OF POTENTIAL
RETAIL, SERVICES & BUSINESSESWhat types ofretail and commercial buildings would you like to see in Natick Center?
(1) PLACERED DOTSonPICTURESyou like most (5 per person, 1 per photo). (2) PLACEREDDOTSonMAPwhere you want it (5 per person).(3)WRITENUMBERon dot. (4)MAKE MAP NOTEsaying why.
Priorities: What types of businesses would
you like in Natick Center?
Natick Center Plan
DOTS CATEGORY COMMENTS
(e.g., preferred locations)
Grocery Store
Additional restaurants
Pubs, bars, wine bars
Cafes, Bakeries, Coffee
Shops
Clothing stores
Professional offices
(Accountant, Lawyer,
Dentist, etc.)
Specialty retail
(boutiques, crafts,
jewelry, etc.)
Daily needs and services
(Dry cleaner, daycare,
pharmacy, bank, etc.)
Pick your top 4 by adding a dot next to your choices
(one per category). Add additional comments in the space provided (e.g., more
specific recommendations)
Transportation Improvements
Natick Center Plan
What transportation improvements are needed in Natick Center?
1. On the map, mark:
• Dangerous / challenging intersections
• Sidewalk improvement / construction locations
• Needed crosswalk locations
• Needed bicycle facilities (bike lanes, sharrows, etc.)
• Needed bike racks
• Vehicular issues
• Streets used as cut-through routes
• Areas that could potentially benefit from a residential parking permit
2. Use sticky notes to write additional comments, suggestions, and priorities
• In particular, what parking challenges do you have? (For example, is during the
day versus night a bigger problem? At the library? Other locations?)
Main Street Parking
Natick Center Plan
• 42 parking spaces
• More dangerous for
drivers and cyclists
• Load/unload in street
• Retains existing number
of spaces
• 42 parking spaces
• Safer for drivers and
cyclists
• Load/unload on sidewalk
• Retains existing number
of spaces
• 31 parking spaces
• Safer for drivers and
cyclists
• Additional 8’ of space
for cafe seating,
benches, or
landscaping
Existing Condition
Angle Parking
Alternative 1
Reverse Angle Parking
Alternative 2
Parallel Parking
Vote Vote Vote

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Natick Center Plan

  • 1. Natick Center Plan Start to think about the following questions: Are there changes you would like to see in Natick Center? Could new development fill gaps in housing, jobs, and amenities? Could transportation improvements for pedestrians, bicyclists, and motorists improve the vitality of Natick Center? Selection of recent planning studies and associated implementation:  1980-90s: Facilities Plan saw implementation of upgraded Town Common, Morse Library addition, new Town Hall, new Police/Fire HQ  1990s: Market study and parking study  1997: Design Master Plan  2000s: Parking studies  Today: Several new developments; parking recommendations implementation We’re here to help the Town develop a cohesive vision for the future of Natick Center, incorporating previous planning efforts, new analysis, and your input.
  • 2. How do you get to work? Please place a sticker on all that apply Natick Center Plan I drive I take the commuter rail I walk I take the bus I bike I work from home / I don’t work / Other
  • 3. 262 55 133 -223 949 -535 2 -199 633 1164 -254 -1029 66 1 -77 -41 -2000 -1500 -1000 -500 0 500 1000 1500 2000 2500 20-34 35-54 55-74 75 Plus Multi-Family Own Multi-Family Rent Single Family Own Single Family Rent Natick Center Plan 26,000 27,000 28,000 29,000 30,000 31,000 32,000 33,000 34,000 35,000 36,000 1980 1990 2000 2010 2020 2030 Town of Natick – Total Population Over last 30 years, Natick’s population grew by 12%. Over the next 20 years it is expected to grow by an additional 5.5%. Over the next 20 years, the majority of growth in Natick is expected to occur among people older than 65, followed by 20-34 year olds Multi-family units are in demand within Natick especially among 20 to 34 year olds. Single family units are also in demand but much of this demand will be met by housing stock freed up by older age cohorts. Many seniors wish to remain in their communities as they age. Many 20-34 year olds want walkable, mixed-use communities. Can Natick Center help meet the needs of these groups and others? Natick’s population is growing and changing Source: US Census, housing.ma, MAPC projections Change in Housing Unit Demand 2010-2020 By Age Group
  • 4. Natick Center Plan Natick’s households are changing Source: US Census, housing.ma, MAPC projections 2.1 2.15 2.2 2.25 2.3 2.35 2.4 2.45 2.5 2.55 2.6 1990 2000 2010 2020 2030 Town of Natick – Average Household Size The average number of persons per household is expected to shrink through the year 2030. 32 29 24 26 66 0 100 200 300 400 500 600 2010 2011 2012 2013 2014 Single-Family Multi-Family Town of Natick Residential Building Permits Between 2000 and 2012, the number of building permits for single family homes has been remained steady with a recent increase. Demand for multi-family housing has shot up in recent years. With the population projected to increase and household size shrinking, there will be a need for smaller housing units for everyone from young workers to seniors.
  • 5. Natick Center Plan Over last 10 years, Natick’s school age population grew by about 17%. Town of Natick Impact of Selected Multi-Family Developments on School Enrollment Newer multi-family developments have contributed 172 new students to the school system. The total student population in Natick is 5,368. Natick has 66.6% single family units and 63% family households. Natick public schools estimate that the majority of their new students are coming from single family homes (75%). Newer multi-family development in the downtown can help to increase the market for additional retail and restaurants while having less of an impact on school enrollment than single family housing. A Closer Look at School Enrollment Source: MA DESE, Natick Public Schools, ACS 2010-2014 5 Year Estimates 4577 4620 4567 4648 4721 4734 4825 4947 5065 5285 5368 4000 4200 4400 4600 4800 5000 5200 5400 5600 Name of Development Total Units % 1 Bed % 2 Bed % 3 Bed Actual Students (November 2015) Natick Modera 150 44% 52% 4% 10 South Natick Hills 268 9% 72% 19% 39 42 South Avenue 11 0% 82% 18% 0 Castle Courtyard 23 22% 52% 26% 2 8 Grant Street 24 4% 92% 4% 10 Walnut Place 57/58 North Avenue 41 22% 78% 0% 10 Natick Mills-60 North Main Street 83 40% 54% 6% 29 Cloverleaf 183 54% 46% 0% 21 10 & 40 Nouvelle Way 215 21% 63% 16% 6 Avalon Natick 407 53% 47% 0% 45 20 South Ave 24 0% 50% 50% 0 172 School Enrollment
  • 6. 0 200 400 600 800 1,000 1,200 2007 2008 2009 2010 2011 2012 2013 Typical inbound weekday boardings Natick Center Station Access by Mode (2008-09) Natick Center Plan Sources: MBTA System-wide Passenger Survey, 2008 2009. CTPS MBTA Blue Book, 2013 Natick’s commuter rail station is a valued asset Natick Center is less than 18 miles from downtown Boston. After a drop between 2007-2010, ridership has risen strongly, growing 60% from 2010 through 2013. Drive 28% Walk 60% Drop Off 9% Bike 2% Shuttle 1% A strong majority of people walk to Natick Center Station, a figure that may rise as housing increases in the area. How could walking to Natick Center be made safer, more accessible, and comfortable? How could biking be further encouraged?
  • 7. VISUAL PREFERENCE POLL & MAPPING EXERCISE OF POTENTIAL HOUSING CHOICESWhat housing typesdo you like? What housing types mightYOU, YOUR CHILDREN OR YOUR PARENTS NEEDin the future? (1) PLACE onPICTURESyou like most (5 per person, 1 per photo).(2) PLACE onMAPwhere you want it and write number on dot (5 per person).(3)MAKE MAP NOTEsaying why. 2 -Cluster Housing 3 - Modern Townhouse 7 - Multi-Family, Large Scale 8 – Multi-Family, Small to Medium Scale 4 - Single-Family, Modest Scale 5 – Housing above ground-floor retail 9 – Multi-Family, Large Scale 12 – Housing above Ground-Floor Retail 10 - Single Family 14 - Townhomes 15 - Townhouses 17- Housing above retail 1 - Two-Family Homes 6 - Multi-Family, Medium Scale 11 - Townhouses 19 – Housing above retail 13 - Attached Multi-Family 18 - Town homes 16 - Single Family, (Large scale)
  • 8. VISUAL PREFERENCE POLL & MAPPING EXERCISE OF POTENTIAL HOUSING CHOICESWhat housing typesdo you like? What housing types mightYOU, YOUR CHILDREN OR YOUR PARENTS NEEDin the future? (1) PLACE onPICTURESyou like most (5 per person, 1 per photo).(2) PLACE onMAPwhere you want it (5 per person).(3)WRITENUMBERon dot.(4)MAKE MAP NOTEsaying why.
  • 9. VISUAL PREFERENCE POLL & MAPPING EXERCISE OF POTENTIAL RETAIL, SERVICES & BUSINESSESWhat types ofretail and commercial buildings would you like to see in Natick Center? RED DOTS REDDOTS 1 - Residential & Retail 2 - Office + Retail 9 - Automobile Sales / Commercial 11 - Commercial / Light Industrial 16 - Retail + Residential 13 – Mixed-Use: Retail + Residential 5 - Retail 6 – Office, Stand-alone 12 - Mixed Use: Retail + Residential, 4-5 Story 10 - Mixed-Use: Retail + Commercial, Four Story 8 - Light Industrial / Commercial / Office 4 – Retail + Office 18 - Automotive 17 - Office 3 - Office, Modern 14 - Office, Modern 7 - Retail, Stand-alone 15 - Retail, Single Story (1) PLACE onPICTURESyou like most (5 per person, 1 per photo).(2) PLACE onMAPwhere you want it and write number on dot (5 per person).(3)MAKE MAP NOTEsaying why.
  • 10. VISUAL PREFERENCE POLL & MAPPING EXERCISE OF POTENTIAL RETAIL, SERVICES & BUSINESSESWhat types ofretail and commercial buildings would you like to see in Natick Center? (1) PLACERED DOTSonPICTURESyou like most (5 per person, 1 per photo). (2) PLACEREDDOTSonMAPwhere you want it (5 per person).(3)WRITENUMBERon dot. (4)MAKE MAP NOTEsaying why.
  • 11. Priorities: What types of businesses would you like in Natick Center? Natick Center Plan DOTS CATEGORY COMMENTS (e.g., preferred locations) Grocery Store Additional restaurants Pubs, bars, wine bars Cafes, Bakeries, Coffee Shops Clothing stores Professional offices (Accountant, Lawyer, Dentist, etc.) Specialty retail (boutiques, crafts, jewelry, etc.) Daily needs and services (Dry cleaner, daycare, pharmacy, bank, etc.) Pick your top 4 by adding a dot next to your choices (one per category). Add additional comments in the space provided (e.g., more specific recommendations)
  • 12. Transportation Improvements Natick Center Plan What transportation improvements are needed in Natick Center? 1. On the map, mark: • Dangerous / challenging intersections • Sidewalk improvement / construction locations • Needed crosswalk locations • Needed bicycle facilities (bike lanes, sharrows, etc.) • Needed bike racks • Vehicular issues • Streets used as cut-through routes • Areas that could potentially benefit from a residential parking permit 2. Use sticky notes to write additional comments, suggestions, and priorities • In particular, what parking challenges do you have? (For example, is during the day versus night a bigger problem? At the library? Other locations?)
  • 13. Main Street Parking Natick Center Plan • 42 parking spaces • More dangerous for drivers and cyclists • Load/unload in street • Retains existing number of spaces • 42 parking spaces • Safer for drivers and cyclists • Load/unload on sidewalk • Retains existing number of spaces • 31 parking spaces • Safer for drivers and cyclists • Additional 8’ of space for cafe seating, benches, or landscaping Existing Condition Angle Parking Alternative 1 Reverse Angle Parking Alternative 2 Parallel Parking Vote Vote Vote