Nationwide @ oi15
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Paul Beadle began his career in journalism before moving into public relations where he quickly began to specialise in financial services, working for brands including NatWest, Santander and SwiftCover.com. Paul is Head of Social at Nationwide. Read Paul's presentation 'How to build a social media strategy to meet your business's needs' from Oi15!
Nationwide @ oi15
- 1. How to build a social media strategy to meet your business needs Paul Beadle, Head of Social Media & Digital Communications
- 2. Northampton Town and County Freehold Land Society Formed 1848, later became the Anglia Building Society We’re very old But we’ve always been innovators
- 3. UK’s first online bank
- 4. Top rated banking app
- 6. First smart watch app
- 9. First 24/7 Twitter on High
- 10. Customer demand is driving innovation Innovation is boosting usage & service
- 11. 43% growth in mbl users 65% increase in mbl transactions37% rise in digital log-ins 21% more digital sales
- 12. Branch: 1 visit per month Internet: 6 visits per month Mobile: 18 visits per month
- 13. But are we losing the personal touch? That’s where social media can help
- 14. We started with the most important thing. Our reputation Why Social Media?
- 18. October 2011: Set up @NationwidePress Twitter January 2012: Implemented online monitoring September 2011: Social Media Team created December 2011: Began social media project December 2011: Social Media Forum of key stakeholders December 2011: Created governance Throughout 2012: Created Main Sites
- 19. Reputation Management 19 •  Issues monitoring and management •  Engaging the media and key influencers
- 20. Customer Service & Support 20 •  Boost customer satisfaction •  Proactive customer service & support
- 21. Engaging Members 21 •  Our brand •  Our values
- 22. Engaging our people 22 •  Bringing PRIDE to life •  A great place to work
- 23. Even the boss
- 24. And when it ·É´Ç°ù°ì²õ…
- 25. People share their experiences with you. And each other
- 26. 26 We asked members and employees to share what made their world go round
- 27. 27
- 28. My tips Why social? Keep it real Get everyone on board