Native Advertising formats
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Native advertising involves distributing branded content across various media platforms in formats that match the appearance and functionality of those platforms. There are three main ad formats: ad-in content that users can access without leaving the media site; ad-out content that redirects users to an external site; and in-feed videos. The goal is to deliver advertising in an immersive, non-disruptive way and track user engagement through various analytics.
Native Advertising formats
- 1. Screens with different Ad formats
- 2. Native Advertising / Scalable Content Distribution Teaser Content+Content Content Distribution in the past Content Distribution today
- 3. Native Advertising Native Advertising is the scalable distribution of content marked as advertisment to topic- and target group relevant media. It is individualized in form, function and visual appearance and can be shared on social media and enables a detailed monitoring.
- 4. Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video Ad Formats
- 5. Ad-Out Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video
- 7. After clicking, the user is redirected to an external page. This is a traditional Text-image. The visual embedding is its only native element.
- 9. Ad-In Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video
- 11. After clicking, the user is redirected to an article with full-value content. The Ad-In is advertised with a native teaser.
- 12. The advertisment is an element within the published media. The user doesnt have to leave the medium he trusts.
- 13. The campaign runs simultaneously on multiple publishing media. It is automatically delivered and adjusted to the mediums form, function and visual appearance
- 14. Pictures are scaled, fonts, titles and teasers are adjusted and a title and a short description are generated automatically.
- 21. The formats Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video 21
- 22. Native Video is also advertised with Teasers
- 23. After clicking on the teaser, the background freezes. The video can be placed with or without background branding. The video can be shared on social media as well.
- 24. Visualization of content performance on the heat- and click map 24
- 25. Seeding Alliance GmbH Minoritenstr. 7 50667 K旦ln Germany T. (+49) 221 975 983 00 info@seeding-alliance.de