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Native advertising & content distribution Network. Presentation n case studies

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Shaan Bahra
Shaan Bahra

E-generator is a content recommendation platform focusing on branded content leveraging their network of content publishers to ensure discovery and distribution. E-generator caters to the media/content industry.

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EGENERATOR WORLDWIDE NETWORKS PVT LTD
OUR PARTNERS NEWS IS THE BEST SELLING COMMODITY ON THE INTERNET ! & CONTENT IS THE NEXT BIG THING IN DIGITAL 3000+ MEDIA PARTNERS - GLOBALLY
OUR PARTNERS FROM INDIA GIVE US 86 MILLION IMPRESSIONS AND WE GIVE OUR PARTNERS STORIES A 173 MILLION CONTENT SUGGESTION ACROSS OUR AUDIENCE EXCHANGE NETWORK ! ** INDIA NUMBERS ONLY** 3000+ MEDIA PARTNERS - GLOBALLY
OUR PARTNERS FROM INDIA GIVE US AS HIGH AS 7.23% CTR AND OVERALL SYSTEM ? AVERAGE CTR OF 1.75% 3000+ MEDIA PARTNERS - GLOBALLY
WE ARE CONTENT MARKETEERS WE ARE ONE OF THE 1ST EVER NATIVE ADVERTISING PLATFORM IN INDIA! SMI2.RU (OUR PARENT COMPANY) IS THE 3RD LARGEST INTERNET ADVERTISING COMPANY IN RUSSIA AFTER GOOGLE & YANDEX
WE RUN A CONTENT SERVICING PLATFORM WE JUST TURNED A YEAR OLD IN INDIA TEASER NETWORK CURATED CONTENT SERVED ON A PLATTER ! WE ARE GROWING @ 300% EVERY MONTH
OUR AUDIENCE IS TEASER NETWORK IS A PORN FREE NETWORK! EDUCATED & FROM THE CORPORATE SEGMENT A SERIOUS READER AND A SERIOUS CUSTOMER TOO !!!
WE DO NOT SELL ANY BANNERS OR ADVERTISEMENTS WE MAKE YOUR STORIES READ BY OUR AUDIENCE
WE JUST CREATE THE HEADLINES **TEASERS** DISPLAY IT ON OUR PARTNERS PAGE AND OUR INTERSTITIAL PAGE AND SEND THE INTERESTED & RELEVANT AUDIENCE TO YOUR WEBSITE / LANDING PAGE FROM OUR PARTNERS SITE. **WE WORK ON A CPV / CPC MODEL** THEREFORE WE ARE R.O.I. DRIVEN & A PERFORMANCE NETWORK
THE HEADLINES **TEASERS** ARE FURTHER PUT INTO CATEGORIES WITHIN OUR SYSTEM, SO THEY CAN BE DISTRIBUTED AS PER RELEVANCE TO OUR PARTNERS PAGE & SITE **CONTENT CATEGORISATION** IS THE KEY TO A HIGHER CTR OF YOUR STORIES IN OUR SYSTEM RESULTING INTO AN AUDIENCE WHO IS ENGAGED WITH YOUR BRAND OR PRODUCT OBJECTIVE
**GAMES, VIDEOS, WRITTEN CONTENT, PRESENTATIONS, SLIDESHOW** ! YOU CAN PROMOTE ALMOST ANY KIND OF CONTENT VIA OUR TEASER NETWORK JUST GIVE US A CUP OF COFFEE AND SOME TIME AND WE CAN MAKE AN ENGAGING STORY OR AN ENGAGING CONTENT IDEA FOR YOU THINK WE CAN DO YOUR BRAND SOME GOOD?
WELL THEY DO! **OUR CLIENTS** WISH TO MAKE A SUCCESS STORY TOGETHER?
CASE STUDIES
WWW.FORDDISCOVERYROAD.COM An interesting Game designed by GTF to engage the user in an interesting way OBJECTIVE To get New Visitors to play the game Goal 1 C Lead Gen Goal 2 C Completion of Game AUDIENCE LOVES TO EXPLORE SOCIAL CONTENT, CORPORATE STORIES, AUTOMOBILE, ADVENTURE, LIFESTYLE, TECHNOLOGY ON OUR AD-NETWORK CLICK DELIVERED: UNIQUE VISITORS: AVG PAGE / VISIT: GOAL 1 FORM FILLING : GOAL 2 CONVERSION: DURATION: RELEASING AGENCY: 25,000 93.90% 3.17? 45% 15.5% 20 DAYS FORD Teasers on partners websites & e-gen interstitial page
WWW.SBIMF.COM/SBI_FUND_GURU. A website which gives information on how to invest in Mutual Funds ! OBJECTIVE ! To make SBI fund guru a sort after website to get any & every information on investing in Mutual Funds BRAND AWARENESS A U D I E N C E L O V E S T O E D U C AT E THEMSELVES ON ECONOMY & FINANCE CONTENT ON OUR AD-NETWORK DURATION: CLICK DELIVERED: UNIQUE VISITORS: AVG PAGE / VISIT: 10 DAYS 9000 83.90% 2.37 SBI MF Teasers on partners websites & e-gen interstitial page RELEASING AGENCY:
BOXTV.COM VOD service for Indian Market.? - Free content? - Paid daily content? - Monthly subscription content AUDIENCE LOVES TO EXPLORE NEW CONTENT ON THE NET, VIDEOS, MOVIES, CINEMA & TELEVISION ON OUR AD-NETWORK CLICK DELIVERED: UNIQUE VISITORS: AVG PAGE / VISIT: DURATION: 26,667 92% 1.8 15 DAYS Box TV Teasers on partners websites & e-gen interstitial page RELEASING AGENCY:
COSMIC GROUP WWW.CITYOFROMANCE.IN A real-estate project of the cosmic group. The concept of city-of-romance was new and a lot of innovations they did to bring about the change in the way people perceive a real-estate project. AUDIENCE LOVES TO READ STORIES ON INNOVATIONS, CONCEPTS, REALESTATE, INVESTMENTS, CULTURE, LIFESTYLE ON OUR AD-NETWORK UNIQUE VISITORS: AVG PAGE / VISIT: DURATION: CLICK DELIVERED: DIRECT CLIENT: 15,000 95.22% 1.78 7 DAYS COSMIC Teasers on partners websites & e-gen interstitial page
DULUX WWW.LETSCOLOR.IN A website to promote the Essence & the importance of Colours in our life. Thus, connecting to the TG in a manner to innately establish the Brand DULUX to colours for our homes & spaces. AUDIENCE LOVES TO READ STORIES ON LIFESTYLE, HEALTH, LIFE & SCIENCES ON OUR AD-NETWORK UNIQUE VISITORS: AVG PAGE / VISIT: CONTRIBUTED: DURATION: CLICK DELIVERED: RELEASING AGENCY: 50,000 94% 2.12 900% JUMP IN TRAFFIC 15 DAYS ICI DULUX Teasers on partners websites & e-gen interstitial page
GAADI.COM Lead generation campaign for various cars on their website. AUDIENCE LOVES TO READ STORIES ON AUTOMOBILE, NEW-LAUNCHES, LIFESTYLE ON OUR AD-NETWORK OUR CHALLENGE!!!? TO BETTER THEIR CPA COMPETITIVE NETWORKS DELIVERING - 1500 CLICKS TO 10 LEADS - 0.6% ! ****? WE DID 1259 CLICKS TO 13 LEADS - 1.02%
**DIGITALLY YOURS** SHAAN BAHRA (COUNTRY HEAD INDIA) # 9871777780

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Native advertising & content distribution Network. Presentation n case studies

  • 2. OUR PARTNERS NEWS IS THE BEST SELLING COMMODITY ON THE INTERNET ! & CONTENT IS THE NEXT BIG THING IN DIGITAL 3000+ MEDIA PARTNERS - GLOBALLY
  • 3. OUR PARTNERS FROM INDIA GIVE US 86 MILLION IMPRESSIONS AND WE GIVE OUR PARTNERS STORIES A 173 MILLION CONTENT SUGGESTION ACROSS OUR AUDIENCE EXCHANGE NETWORK ! ** INDIA NUMBERS ONLY** 3000+ MEDIA PARTNERS - GLOBALLY
  • 4. OUR PARTNERS FROM INDIA GIVE US AS HIGH AS 7.23% CTR AND OVERALL SYSTEM ? AVERAGE CTR OF 1.75% 3000+ MEDIA PARTNERS - GLOBALLY
  • 5. WE ARE CONTENT MARKETEERS WE ARE ONE OF THE 1ST EVER NATIVE ADVERTISING PLATFORM IN INDIA! SMI2.RU (OUR PARENT COMPANY) IS THE 3RD LARGEST INTERNET ADVERTISING COMPANY IN RUSSIA AFTER GOOGLE & YANDEX
  • 6. WE RUN A CONTENT SERVICING PLATFORM WE JUST TURNED A YEAR OLD IN INDIA TEASER NETWORK CURATED CONTENT SERVED ON A PLATTER ! WE ARE GROWING @ 300% EVERY MONTH
  • 7. OUR AUDIENCE IS TEASER NETWORK IS A PORN FREE NETWORK! EDUCATED & FROM THE CORPORATE SEGMENT A SERIOUS READER AND A SERIOUS CUSTOMER TOO !!!
  • 8. WE DO NOT SELL ANY BANNERS OR ADVERTISEMENTS WE MAKE YOUR STORIES READ BY OUR AUDIENCE
  • 9. WE JUST CREATE THE HEADLINES **TEASERS** DISPLAY IT ON OUR PARTNERS PAGE AND OUR INTERSTITIAL PAGE AND SEND THE INTERESTED & RELEVANT AUDIENCE TO YOUR WEBSITE / LANDING PAGE FROM OUR PARTNERS SITE. **WE WORK ON A CPV / CPC MODEL** THEREFORE WE ARE R.O.I. DRIVEN & A PERFORMANCE NETWORK
  • 10. THE HEADLINES **TEASERS** ARE FURTHER PUT INTO CATEGORIES WITHIN OUR SYSTEM, SO THEY CAN BE DISTRIBUTED AS PER RELEVANCE TO OUR PARTNERS PAGE & SITE **CONTENT CATEGORISATION** IS THE KEY TO A HIGHER CTR OF YOUR STORIES IN OUR SYSTEM RESULTING INTO AN AUDIENCE WHO IS ENGAGED WITH YOUR BRAND OR PRODUCT OBJECTIVE
  • 11. **GAMES, VIDEOS, WRITTEN CONTENT, PRESENTATIONS, SLIDESHOW** ! YOU CAN PROMOTE ALMOST ANY KIND OF CONTENT VIA OUR TEASER NETWORK JUST GIVE US A CUP OF COFFEE AND SOME TIME AND WE CAN MAKE AN ENGAGING STORY OR AN ENGAGING CONTENT IDEA FOR YOU THINK WE CAN DO YOUR BRAND SOME GOOD?
  • 12. WELL THEY DO! **OUR CLIENTS** WISH TO MAKE A SUCCESS STORY TOGETHER?
  • 14. WWW.FORDDISCOVERYROAD.COM An interesting Game designed by GTF to engage the user in an interesting way OBJECTIVE To get New Visitors to play the game Goal 1 C Lead Gen Goal 2 C Completion of Game AUDIENCE LOVES TO EXPLORE SOCIAL CONTENT, CORPORATE STORIES, AUTOMOBILE, ADVENTURE, LIFESTYLE, TECHNOLOGY ON OUR AD-NETWORK CLICK DELIVERED: UNIQUE VISITORS: AVG PAGE / VISIT: GOAL 1 FORM FILLING : GOAL 2 CONVERSION: DURATION: RELEASING AGENCY: 25,000 93.90% 3.17? 45% 15.5% 20 DAYS FORD Teasers on partners websites & e-gen interstitial page
  • 15. WWW.SBIMF.COM/SBI_FUND_GURU. A website which gives information on how to invest in Mutual Funds ! OBJECTIVE ! To make SBI fund guru a sort after website to get any & every information on investing in Mutual Funds BRAND AWARENESS A U D I E N C E L O V E S T O E D U C AT E THEMSELVES ON ECONOMY & FINANCE CONTENT ON OUR AD-NETWORK DURATION: CLICK DELIVERED: UNIQUE VISITORS: AVG PAGE / VISIT: 10 DAYS 9000 83.90% 2.37 SBI MF Teasers on partners websites & e-gen interstitial page RELEASING AGENCY:
  • 16. BOXTV.COM VOD service for Indian Market.? - Free content? - Paid daily content? - Monthly subscription content AUDIENCE LOVES TO EXPLORE NEW CONTENT ON THE NET, VIDEOS, MOVIES, CINEMA & TELEVISION ON OUR AD-NETWORK CLICK DELIVERED: UNIQUE VISITORS: AVG PAGE / VISIT: DURATION: 26,667 92% 1.8 15 DAYS Box TV Teasers on partners websites & e-gen interstitial page RELEASING AGENCY:
  • 17. COSMIC GROUP WWW.CITYOFROMANCE.IN A real-estate project of the cosmic group. The concept of city-of-romance was new and a lot of innovations they did to bring about the change in the way people perceive a real-estate project. AUDIENCE LOVES TO READ STORIES ON INNOVATIONS, CONCEPTS, REALESTATE, INVESTMENTS, CULTURE, LIFESTYLE ON OUR AD-NETWORK UNIQUE VISITORS: AVG PAGE / VISIT: DURATION: CLICK DELIVERED: DIRECT CLIENT: 15,000 95.22% 1.78 7 DAYS COSMIC Teasers on partners websites & e-gen interstitial page
  • 18. DULUX WWW.LETSCOLOR.IN A website to promote the Essence & the importance of Colours in our life. Thus, connecting to the TG in a manner to innately establish the Brand DULUX to colours for our homes & spaces. AUDIENCE LOVES TO READ STORIES ON LIFESTYLE, HEALTH, LIFE & SCIENCES ON OUR AD-NETWORK UNIQUE VISITORS: AVG PAGE / VISIT: CONTRIBUTED: DURATION: CLICK DELIVERED: RELEASING AGENCY: 50,000 94% 2.12 900% JUMP IN TRAFFIC 15 DAYS ICI DULUX Teasers on partners websites & e-gen interstitial page
  • 19. GAADI.COM Lead generation campaign for various cars on their website. AUDIENCE LOVES TO READ STORIES ON AUTOMOBILE, NEW-LAUNCHES, LIFESTYLE ON OUR AD-NETWORK OUR CHALLENGE!!!? TO BETTER THEIR CPA COMPETITIVE NETWORKS DELIVERING - 1500 CLICKS TO 10 LEADS - 0.6% ! ****? WE DID 1259 CLICKS TO 13 LEADS - 1.02%
  • 20. **DIGITALLY YOURS** SHAAN BAHRA (COUNTRY HEAD INDIA) # 9871777780