"Native Grape Odyssey - Europe. Quality. Wine." is an educational project aiming to educate the spokespeople of European wine in the world, aware of its distinctive features today, its origins and its evolution over time. This presentation was held in Verona, Italy, on April 6th, 2019, in front of buyers and wine lovers from Canada, Japan and Russia.
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Native Grape Odyssey: orientation - April 6th, 2019
1. THE EUROPEAN UNION SUPPORTS
CAMPAIGNS THAT PROMOTE HIGH
QUALITY AGRICULTURAL PRODUCTS
CAMPAIGN FINANCED
WITH AID FROM
THE EUROPEAN UNION
Europe. Quality. Wine.
Discovering the true essence of PDO and PGI wines.
Native Grape Odyssey Orientation
th
- 9:30 amApril 6
2. THE EUROPEAN UNION SUPPORTS
CAMPAIGNS THAT PROMOTE HIGH
QUALITY AGRICULTURAL PRODUCTS
CAMPAIGN FINANCED
WITH AID FROM
THE EUROPEAN UNION
The key players
STEVIE KIM
Managing Director of Vinitaly International,
Coordinator of Native Grape Odyssey
SANDRO SARTOR
Unione Italiana Vini
3. THE EUROPEAN UNION SUPPORTS
CAMPAIGNS THAT PROMOTE HIGH
QUALITY AGRICULTURAL PRODUCTS
CAMPAIGN FINANCED
WITH AID FROM
THE EUROPEAN UNION
The key players
CAMPAIGN FINANCED WITH AID
FROM THE EUROPEAN UNION
Coordinator:
Unione Italiana Vini (UIV)
Beneficiary:
Zante Agricultural Cooperatives Union
4. THE EUROPEAN UNION SUPPORTS
CAMPAIGNS THAT PROMOTE HIGH
QUALITY AGRICULTURAL PRODUCTS
CAMPAIGN FINANCED
WITH AID FROM
THE EUROPEAN UNION
The message
The European Union supports
the dissemination of knowledge
about its products of excellence.
A large variety of
European products,
one common feature.
One of the symbols
of European products
of excellence.
Europe. Quality. Wine.
5. THE EUROPEAN UNION SUPPORTS
CAMPAIGNS THAT PROMOTE HIGH
QUALITY AGRICULTURAL PRODUCTS
CAMPAIGN FINANCED
WITH AID FROM
THE EUROPEAN UNION
The goal
Foster awareness
of European PDO and PGI wines
Educate professionals
and influencers of
European wine
Spread the craft
and high quality
of European wine
in the world
from 2019 to 2021
6. THE EUROPEAN UNION SUPPORTS
CAMPAIGNS THAT PROMOTE HIGH
QUALITY AGRICULTURAL PRODUCTS
CAMPAIGN FINANCED
WITH AID FROM
THE EUROPEAN UNION
JAPAN
RUSSIA
CANADA
7. THE EUROPEAN UNION SUPPORTS
CAMPAIGNS THAT PROMOTE HIGH
QUALITY AGRICULTURAL PRODUCTS
CAMPAIGN FINANCED
WITH AID FROM
THE EUROPEAN UNION
Educational
activities
B2B meetings
Workshops Social media & website
Wine seminars
8. THE EUROPEAN UNION SUPPORTS
CAMPAIGNS THAT PROMOTE HIGH
QUALITY AGRICULTURAL PRODUCTS
CAMPAIGN FINANCED
WITH AID FROM
THE EUROPEAN UNION
Events location
CANADA JAPAN RUSSIA
VERONA
+
9. THE EUROPEAN UNION SUPPORTS
CAMPAIGNS THAT PROMOTE HIGH
QUALITY AGRICULTURAL PRODUCTS
CAMPAIGN FINANCED
WITH AID FROM
THE EUROPEAN UNION
Odyssey is
Journey as
acquisition
of knowledge
An all - time classic of literature,
like the quality is the
characteristic of
European products
A literary manifestation
of ancient European
wine culture
10. THE EUROPEAN UNION SUPPORTS
CAMPAIGNS THAT PROMOTE HIGH
QUALITY AGRICULTURAL PRODUCTS
CAMPAIGN FINANCED
WITH AID FROM
THE EUROPEAN UNION
The heroes
Explore the roots
of European
wine traditions
Looking for
knowledge
Spread European wine
knowledge in their
countries
11. THE EUROPEAN UNION SUPPORTS
CAMPAIGNS THAT PROMOTE HIGH
QUALITY AGRICULTURAL PRODUCTS
CAMPAIGN FINANCED
WITH AID FROM
THE EUROPEAN UNION
The program
Operawine
7th April
MORNING
Tour of Vinitaly
The Regions of Italy
AFTERNOON
Seminar with Prof. Attilio Scienza
and Henry Davar IWE:
The Progeny of Sangiovese: Gaglioppo, Frappato,
Nerello Mascalese and Foglia Tonda
6th April
12. THE EUROPEAN UNION SUPPORTS
CAMPAIGNS THAT PROMOTE HIGH
QUALITY AGRICULTURAL PRODUCTS
CAMPAIGN FINANCED
WITH AID FROM
THE EUROPEAN UNION
MORNING
Tour of Vinitaly
AFTERNOON
Seminar with Prof. Attilio Scienza and Lynne Sherriff MW:
The old vines of Italy
8th April
13. THE EUROPEAN UNION SUPPORTS
CAMPAIGNS THAT PROMOTE HIGH
QUALITY AGRICULTURAL PRODUCTS
CAMPAIGN FINANCED
WITH AID FROM
THE EUROPEAN UNION
14. THE EUROPEAN UNION SUPPORTS
CAMPAIGNS THAT PROMOTE HIGH
QUALITY AGRICULTURAL PRODUCTS
CAMPAIGN FINANCED
WITH AID FROM
THE EUROPEAN UNION
Europe. Quality. Wine.
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