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NavanasBrandFoundation

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Kyle Parkin

The document provides branding guidelines for Navanas Institute. It explains that the Navanas brand is inspired by looking up at the sky, mountains, and sun, as education helps people improve by looking up. It includes guidelines for using the Navanas logo, giving it appropriate spacing. Finally, it identifies the core brand colors - Deep Sky Blue, Cloudy White, and Sunset Peach - which are inspired by elements in Navanas Institute's main photo.

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N AVA N A S S T Y L E G U I D E
NAVANAS INSTITUTE ? BRAND FOUNDATION ? NAVANAS INSTITUTE, LLC. All Rights Reserved 2 Education = Empowerment... When you need to make a change in life, typically you need some help. In the world of education, the way we help has changed. When someone takes a course from Navanas their potential rises, like a mountain rising out of the earth, and the sun rising in the sky. The Navanas brand is inspired by forward thinking, looking up at the sky, at the mountains, at the sun. Navanas is about helping people look up and improve. YOUR NEWBRANDGET INTO IT
NAVANAS INSTITUTE ? BRAND FOUNDATION ? NAVANAS INSTITUTE, LLC. All Rights Reserved 3 YOUR NEWBRANDENJOY IT
NAVANAS INSTITUTE ? BRAND FOUNDATION ? NAVANAS INSTITUTE, LLC. All Rights Reserved 4 It is important to give the NAVANAS logo appropriate breathing room on any given application. The examples to the left show the acceptable area of isolation. YOUR NEWLOGOLET IT BREATHE
NAVANAS INSTITUTE ? BRAND FOUNDATION ? NAVANAS INSTITUTE, LLC. All Rights Reserved 5 BRAND COLORSTHE REAL BEAUTY BEHIND THE BRAND Deep Sky Blue C 100 M 86 Y 39 K 31 HEX 0F3058 R 15 G 48 B 88 Cloudy White C 17 M 13 Y 21 K 0 HEX D3D0C4 R 211 G 208 B 196 Sunset Peach C 4 M 40 Y 56 K 0 HEX EFA576 R 239 G 165 B 118 60% Color Usage 30% Color Usage 10% Color Usage Deep Sky Blue Inspired by the deep blue in the sky of the Navanas main photo Cloudy White Inspired by the whispy clouds in the sky of the Navanas main photo Sunset Peach Inspired by the beautiful sunrise in the sky of the Navanas main photo

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NavanasBrandFoundation

  • 1. N AVA N A S S T Y L E G U I D E
  • 2. NAVANAS INSTITUTE ? BRAND FOUNDATION ? NAVANAS INSTITUTE, LLC. All Rights Reserved 2 Education = Empowerment... When you need to make a change in life, typically you need some help. In the world of education, the way we help has changed. When someone takes a course from Navanas their potential rises, like a mountain rising out of the earth, and the sun rising in the sky. The Navanas brand is inspired by forward thinking, looking up at the sky, at the mountains, at the sun. Navanas is about helping people look up and improve. YOUR NEWBRANDGET INTO IT
  • 3. NAVANAS INSTITUTE ? BRAND FOUNDATION ? NAVANAS INSTITUTE, LLC. All Rights Reserved 3 YOUR NEWBRANDENJOY IT
  • 4. NAVANAS INSTITUTE ? BRAND FOUNDATION ? NAVANAS INSTITUTE, LLC. All Rights Reserved 4 It is important to give the NAVANAS logo appropriate breathing room on any given application. The examples to the left show the acceptable area of isolation. YOUR NEWLOGOLET IT BREATHE
  • 5. NAVANAS INSTITUTE ? BRAND FOUNDATION ? NAVANAS INSTITUTE, LLC. All Rights Reserved 5 BRAND COLORSTHE REAL BEAUTY BEHIND THE BRAND Deep Sky Blue C 100 M 86 Y 39 K 31 HEX 0F3058 R 15 G 48 B 88 Cloudy White C 17 M 13 Y 21 K 0 HEX D3D0C4 R 211 G 208 B 196 Sunset Peach C 4 M 40 Y 56 K 0 HEX EFA576 R 239 G 165 B 118 60% Color Usage 30% Color Usage 10% Color Usage Deep Sky Blue Inspired by the deep blue in the sky of the Navanas main photo Cloudy White Inspired by the whispy clouds in the sky of the Navanas main photo Sunset Peach Inspired by the beautiful sunrise in the sky of the Navanas main photo