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Nawbo30tips

MAB Advertising Inc.
MAB Advertising Inc.

1. The document provides 30 marketing tips in 30 minutes, with tips ranging from using social media, email marketing, video, direct mail, and leveraging new technologies. 2. Key tips include thinking cheap and promoting your brand everywhere, using video to improve email and website engagement, optimizing your website for search engines, leveraging free tools like Google Analytics, and engaging bloggers and influencers. 3. The tips emphasize staying connected to customers through multiple marketing channels and content that solves their pain points. Proofreading, keeping contact databases fresh, and mobile marketing are also highlighted.

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+ 30 Marketing Tips in 30 Minutes: Faster, better & cheaper with less stress Mary Bahr President & Creative Director MAB Advertising Inc. NAWBO Day at Metropolitan Club 10/14/10
+ mbahr@mabadinc.com
+ #1 You cant do it all, so dont try.
+ #2 Think cheap and cheerful Promote your brand everywhere.
+ #3 Only print material that is evergreen Dont waste money on expensive brochures, folders, if you dont need to Choose the right materials and quality of materials based on your audience Print as many as you think youll need in the next 2-3 years URL should be printed on EVERYTHING!
+ #4 Make your email signoff work harder List all the ways people can reach you, or find out about your company
+ #5 Never under-estimate the power of the thank you note
+ #6 Differentiation is critical
#7 + If youre not using social media to market your business, youre not where your customers are
+ #8 Leverage your marketing efforts in multiple channels Make it easy on yourself Monitor all of your social media efforts in one place Hootsuite.com my personal favorite, as free version works for most businesses Post from one place, place information in many places Ask friends and customers to repost and retweet and forward
+ #9 Add video!!!!! Video improves open rates in email dramatically; browsing rates on websites and blogs Keep it short (under :60 secs) Doesnt have to be fancy, but does need decent audio Flip Mino is one of the easiest HD video cameras to use, and comes with editing software Consider: message from you, product review, testimonial, event footage, product demo
+ #10 Optimize your website Be sure you pop up on Page One! Understand the difference between paid and organic search Use free tools available from Google and Hubspot Google alerts (google.com/alerts) Google ad words (google.com/adwords) Google analytics (google.com/analytics) Websitegrader.com (free SEO tool fro Hubspot)
+ #11 EVERY PAGE of your website must have contact information prominent Especially if you prefer contact via phone or live first! Address, phone, email contact on every page: dont make customer work hard to find out how to reach you. Think through what a customer will need to find you: Parking? Public transportation? Directions? Mapquest directions can be embedded for free
+ #12A Email marketing If youre not doing it, youre missing an opportunity to stay connected to customers and prospects Well-known and easy to use email marketing machines Constant Contact Mail Chimp Emma Exact Target
+ #12B Email marketing Rules of the road Dont spam, ask permission Keep it relevant, make content unique Keep most important information above the fold Hyperlink and credit attributions Link to your other social media pages Ask for feedback
+ #13 Marketing is all about understanding and solving your customers pain points
#14 + Survey your customers They know you best. Ask them: -what youre doing right -what youre not doing -whats bothering them -what else they need
+ #15 Be selective in how you choose to engage
+ #16 LinkedIn is a powerful tool, especially if your customers are B2B
+ #17 Webinars work And there are no-cost providers that work
+ #18 Surprise and Delight
+ #19 Whats the deal with twitter? Do I really have to do it? I dont want to. You might not want to, but you might be missing opportunities to get your message out.
+ #20 Before you fall in love with the name of a company or product, check it out here uspto.gov/trademarks
+ #21 Direct mail is not going away Despite predictions to the contrary, DM is still one of the best ways to communicate with your current customers. Use it sparingly, and with communications that count Moving, Bday, Important news, new product Link DM to your other social media pages Measure your results: Ask for a response Follow up Letters work better than postcards, but cost significantly more
+ #22 Proofread
+ #23 Bloggers are powerful Find out where YOUR influentials are talking, then engage Great to have a blog, but if you cant commit, then dont Engage on other sites where your customers are talking Be transparent Link back to your own sites
+ #24 Ask for help! Find experts, leverage connections WBDC, NAWBO, Chicagoland Chamber of Commerce All offer low-to-no cost resources Ask friends and colleagues to help spread the word Interns, interns, interns
+ #25 Facebook is your friend Use it to help with customer service and conversations Facebook places Post customer service information and policies on your FB page Ask open ended questions Post pictures and video Tag your posts and businesses Never say anything you wouldnt want your mother to see
+ #26 Keep your database fresh Accurate contact information is critical. Over 30% of people change their email address each year Even higher for work email addresses If possible, get both professional and personal email market to address customer prefers (both if they allow it) Get pertinent additional information (will change by business type) Bday, childrens ages, pets, age, schools attended, affiliate groups
+ #27 Wrap your car or truck Mobile marketing thats cheap and impactful
+ #28 Use new technologies wisely Figure out what works best for your company Whats cutting edge today, will be commonplace tomorrow QR Codes, Jag Tags Google Mobile Iphone and Ipad apps Mobile messaging and apps Proof of concept, test Dont spend # on new technologies without testing first
+ #29 If you ever need inspiration Ted.com
+ #30 Sweepstakes, contests and games work

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Nawbo30tips

  • 1. + 30 Marketing Tips in 30 Minutes: Faster, better & cheaper with less stress Mary Bahr President & Creative Director MAB Advertising Inc. NAWBO Day at Metropolitan Club 10/14/10
  • 3. + #1 You cant do it all, so dont try.
  • 4. + #2 Think cheap and cheerful Promote your brand everywhere.
  • 5. + #3 Only print material that is evergreen Dont waste money on expensive brochures, folders, if you dont need to Choose the right materials and quality of materials based on your audience Print as many as you think youll need in the next 2-3 years URL should be printed on EVERYTHING!
  • 6. + #4 Make your email signoff work harder List all the ways people can reach you, or find out about your company
  • 7. + #5 Never under-estimate the power of the thank you note
  • 8. + #6 Differentiation is critical
  • 9. #7 + If youre not using social media to market your business, youre not where your customers are
  • 10. + #8 Leverage your marketing efforts in multiple channels Make it easy on yourself Monitor all of your social media efforts in one place Hootsuite.com my personal favorite, as free version works for most businesses Post from one place, place information in many places Ask friends and customers to repost and retweet and forward
  • 11. + #9 Add video!!!!! Video improves open rates in email dramatically; browsing rates on websites and blogs Keep it short (under :60 secs) Doesnt have to be fancy, but does need decent audio Flip Mino is one of the easiest HD video cameras to use, and comes with editing software Consider: message from you, product review, testimonial, event footage, product demo
  • 12. + #10 Optimize your website Be sure you pop up on Page One! Understand the difference between paid and organic search Use free tools available from Google and Hubspot Google alerts (google.com/alerts) Google ad words (google.com/adwords) Google analytics (google.com/analytics) Websitegrader.com (free SEO tool fro Hubspot)
  • 13. + #11 EVERY PAGE of your website must have contact information prominent Especially if you prefer contact via phone or live first! Address, phone, email contact on every page: dont make customer work hard to find out how to reach you. Think through what a customer will need to find you: Parking? Public transportation? Directions? Mapquest directions can be embedded for free
  • 14. + #12A Email marketing If youre not doing it, youre missing an opportunity to stay connected to customers and prospects Well-known and easy to use email marketing machines Constant Contact Mail Chimp Emma Exact Target
  • 15. + #12B Email marketing Rules of the road Dont spam, ask permission Keep it relevant, make content unique Keep most important information above the fold Hyperlink and credit attributions Link to your other social media pages Ask for feedback
  • 16. + #13 Marketing is all about understanding and solving your customers pain points
  • 17. #14 + Survey your customers They know you best. Ask them: -what youre doing right -what youre not doing -whats bothering them -what else they need
  • 18. + #15 Be selective in how you choose to engage
  • 19. + #16 LinkedIn is a powerful tool, especially if your customers are B2B
  • 20. + #17 Webinars work And there are no-cost providers that work
  • 21. + #18 Surprise and Delight
  • 22. + #19 Whats the deal with twitter? Do I really have to do it? I dont want to. You might not want to, but you might be missing opportunities to get your message out.
  • 23. + #20 Before you fall in love with the name of a company or product, check it out here uspto.gov/trademarks
  • 24. + #21 Direct mail is not going away Despite predictions to the contrary, DM is still one of the best ways to communicate with your current customers. Use it sparingly, and with communications that count Moving, Bday, Important news, new product Link DM to your other social media pages Measure your results: Ask for a response Follow up Letters work better than postcards, but cost significantly more
  • 25. + #22 Proofread
  • 26. + #23 Bloggers are powerful Find out where YOUR influentials are talking, then engage Great to have a blog, but if you cant commit, then dont Engage on other sites where your customers are talking Be transparent Link back to your own sites
  • 27. + #24 Ask for help! Find experts, leverage connections WBDC, NAWBO, Chicagoland Chamber of Commerce All offer low-to-no cost resources Ask friends and colleagues to help spread the word Interns, interns, interns
  • 28. + #25 Facebook is your friend Use it to help with customer service and conversations Facebook places Post customer service information and policies on your FB page Ask open ended questions Post pictures and video Tag your posts and businesses Never say anything you wouldnt want your mother to see
  • 29. + #26 Keep your database fresh Accurate contact information is critical. Over 30% of people change their email address each year Even higher for work email addresses If possible, get both professional and personal email market to address customer prefers (both if they allow it) Get pertinent additional information (will change by business type) Bday, childrens ages, pets, age, schools attended, affiliate groups
  • 30. + #27 Wrap your car or truck Mobile marketing thats cheap and impactful
  • 31. + #28 Use new technologies wisely Figure out what works best for your company Whats cutting edge today, will be commonplace tomorrow QR Codes, Jag Tags Google Mobile Iphone and Ipad apps Mobile messaging and apps Proof of concept, test Dont spend # on new technologies without testing first
  • 32. + #29 If you ever need inspiration Ted.com
  • 33. + #30 Sweepstakes, contests and games work