NCPRSA Duke University Final
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Duke is exploring ways to expand its presence on social media platforms. This includes telling Duke's story through Facebook Timeline and Twitter chats. Duke also aims to use niche sites like Pinterest, Foursquare, and Tumblr strategically. Duke wants a global social media network and will leverage existing student and alumni resources. Contests and campaigns can build community and generate content by tapping into school spirit.
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NCPRSA Duke University Final
- 1. Duke and the Digital Dive Cara Rousseau March 21, 2012
- 2. 油 Today. 油 The 油big 油social 油media 油networks 油 Niche 油communi8es 油 油 Global 油networks 油 Exis8ng 油resources 油and 油brand 油ambassadors 油 Contests 油and 油campaigns 油
- 3. Social 油media 油tools 油are 油 evolving 油 油and 油becoming 油 more 油relevant. 油
- 4. Facebook Timeline Tell a story.
- 5. Example: Milestones in Timeline Tell a story.
- 6. Twitter for brands Tell a story.
- 7. Example: SOTU Duke Chat 250+ 油Tweets 油 45 油par8cipants 油 油 油 As 油a 油'Twi*er 油newbie," 油I 油found 油the 油 experience 油interes;ng 油and 油enlightening," 油 said 油poli;cal 油science 油professor 油Paula 油 McClain. 油"It 油was 油interes;ng 油to 油see 油how 油 my 油view 油some;mes 油corresponded 油with 油 those 油of 油my 油colleagues 油and 油at 油other 油 ;mes 油di鍖ered. 油I 油am 油de鍖nitely 油up 油for 油this 油 again. 油 油 油 油 油 油 油 油 油" 油 Tell a story. 油
- 8. Use 油newer, 油niche 油 communi8es 油strategically. 油
- 12. Global 油networks 油and 油 implica8ons. 油
- 13. Example: Duke in China Reach a global network
- 14. Using 油exis8ng 油resources 油for 油 content 油crea8on 油and 油 building 油ambassadors. 油
- 15. Existing Resources: Students Tell the story
- 17. Contests 油and 油campaigns 油 build 油community 油and 油 generate 油content 油 油tap 油into 油 spirit 油and 油pride. 油
- 18. Example: 903 and Counting Encourage sharing
- 19. Thank 油You. 油 CaraRousseau@gmail.com 油 @CaraRousseau 油 cararousseau.tumblr.com 油 Spotlight.duke.edu/socialmedia 油 油