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Negative and Positive Pretrial
          Publicity Affect Juror
      Memory and Decision Making


                                     Joseph Tinkham




Ruva, C. L., & McEvoy, C. (2008). Negative and positive
pretrial       publicity affect juror memory and decision making.
Journal of       Experimental Psychology: Applied, 14(3), 226-235.
Background
 Past research has found that source memory can be easily
  influenced by misinformation
 Also research on the effects of negative PTP on juror
  verdicts and ability to discriminate source information
 Past research criticized for not mimicking normal cognitive
  strain of a real trial, lasting anywhere from hours to days
 Delay between when information is presented and retrieved
  found to increase the number of errors
cont.

 This study is thought to be the first to analyze the effects of
  positive PTP on juror's memory
 Predicted that positive PTP would have little effect because
  of past research on negativity bias (people pay more
  attention to negative information)
 Predicted that participants in the negative PTP condition
  were more likely to render a guilty verdict and misattribute
  source information from news article to court trial
 Also predicted that participants in the delay condition would
  have poorer source-memory
Method

 N=159 participants (11 drop out)
 Mean age = 19 years old
 Used various Likert Scales to
  measure:
    defendant's guilt
    source information and
     confidence
    various credibility
     characteristics of the
     defendant
    ratings of the attorney
Methods cont.

 Randomly assigned to 3 conditions of PTP (news article
  content):
    Positive (Pro-Defendant)
    Negative (Anti-Defendant)
    Neutral (Unrelated)
 5 days after reading, come back to view videotape trial
 give preliminary decision of defendant's guilt
 Randomly assigned to 2 time conditions:
    Immediate - gave final verdict that session
    Delay - gave final verdict 2 days later
Results

 both positive and negative PTP affects conviction rates of
  jurors
 negative PTP was found to double the likelihood of guilty
  verdict
 positive PTP decrease likelihood of guilty verdict and
  increase defendant's credibility
 both PTP have negative effects on source-memory, thinking
  material came from court trial
 Delay condition increase number of source-memory
Critique

 Overall Good
  Design/measures
 Successfully built on
  previous research
 Fitting conclusions
 Applicable to American
  culture

 Lacks generalizability
  outside American culture
 Question design of neutral
  PTP condition
Discussion

 Do you think these results would affect the overall group
  jurors' decision?

 How would you expected court and publicity culture to
 influence results?
   e.g. Guilty until proven innocent...

More Related Content

Negative and positive pretrial publicity affect juror memory and

  • 1. Negative and Positive Pretrial Publicity Affect Juror Memory and Decision Making Joseph Tinkham Ruva, C. L., & McEvoy, C. (2008). Negative and positive pretrial publicity affect juror memory and decision making. Journal of Experimental Psychology: Applied, 14(3), 226-235.
  • 2. Background Past research has found that source memory can be easily influenced by misinformation Also research on the effects of negative PTP on juror verdicts and ability to discriminate source information Past research criticized for not mimicking normal cognitive strain of a real trial, lasting anywhere from hours to days Delay between when information is presented and retrieved found to increase the number of errors
  • 3. cont. This study is thought to be the first to analyze the effects of positive PTP on juror's memory Predicted that positive PTP would have little effect because of past research on negativity bias (people pay more attention to negative information) Predicted that participants in the negative PTP condition were more likely to render a guilty verdict and misattribute source information from news article to court trial Also predicted that participants in the delay condition would have poorer source-memory
  • 4. Method N=159 participants (11 drop out) Mean age = 19 years old Used various Likert Scales to measure: defendant's guilt source information and confidence various credibility characteristics of the defendant ratings of the attorney
  • 5. Methods cont. Randomly assigned to 3 conditions of PTP (news article content): Positive (Pro-Defendant) Negative (Anti-Defendant) Neutral (Unrelated) 5 days after reading, come back to view videotape trial give preliminary decision of defendant's guilt Randomly assigned to 2 time conditions: Immediate - gave final verdict that session Delay - gave final verdict 2 days later
  • 6. Results both positive and negative PTP affects conviction rates of jurors negative PTP was found to double the likelihood of guilty verdict positive PTP decrease likelihood of guilty verdict and increase defendant's credibility both PTP have negative effects on source-memory, thinking material came from court trial Delay condition increase number of source-memory
  • 7. Critique Overall Good Design/measures Successfully built on previous research Fitting conclusions Applicable to American culture Lacks generalizability outside American culture Question design of neutral PTP condition
  • 8. Discussion Do you think these results would affect the overall group jurors' decision? How would you expected court and publicity culture to influence results? e.g. Guilty until proven innocent...