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§¡§¥§£ Nehoroshev test

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Konstantin Nekhoroshev

This document contains a media plan for a Hyundai i40 marketing campaign in Russia from April to May. The goals are to build knowledge of the new i40 model and stimulate registrations for test drives. The budget is 25 million rubles. The plan includes online advertising on Yandex, Google, Mail.ru Auto, YouTube and automotive marketplaces and forums to increase brand awareness, provide information, and encourage people to register for test drives. Performance will be measured by clicks, views, transitions to the official website, and registrations.

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Re[2]: §ä§Ö§ã§ä§à§Ó§à§Ö §Ù§Ñ§Õ§Ñ§ß§Ú§Ö _ §¡§¥§£ ? §¯§å§Ø§ß§à §á§à§Õ§Ô§à§ä§à§Ó§Ú§ä§î §Õ§Ó§å§ñ§Ù§í§é§ß§å§ð §á§â§Ö§Ù§Ö§ß§ä§Ñ§è§Ú§ð + §Þ§Ö§Õ§Ú§Ñ§á§Ý§Ñ§ß §Ó Excel. ? §¬§Ý§Ú§Ö§ß§ä: Hyundai §¢§â§Ö§ß§Õ: i 40 §¸§¡: §® 30-55 C §©§Ñ§Õ§Ñ§é§Ú §²§¬: ¡¤ §±§à§ã§ä§â§à§Ö§ß§Ú§Ö §Ù§ß§Ñ§ß§Ú§ñ §à §ß§à§Ó§à§Û §Þ§à§Õ§Ö§Ý§Ú, §ç§Ñ§â§Ñ§Ü§ä§Ö§â§Ú§ã§ä§Ú§Ü§Ñ§ç §Ú §à§ã§à§Ò§Ö§ß§ß§à§ã§ä§ñ§ç ¡¤ §³§ä§Ú§Þ§å§Ý§Ú§â§à§Ó§Ñ§ß§Ú§Ö §Ù§Ñ§á§Ú§ã§Ö§Û §ß§Ñ §ä§Ö§ã§ä §Õ§â§Ñ§Û§Ó §±§Ö§â§Ú§à§Õ §Ü§Ñ§Þ§á§Ñ§ß§Ú§Ú: §Ñ§á§â§Ö§Ý§î-§Þ§Ñ§Û §¢§ð§Õ§Ø§Ö§ä: 25 §Þ§Ý§ß §â§å§Ò., §Õ§à §¯§¥§³ §¬ §á§Ý§Ñ§ß§å §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§à §ß§Ö§Ò§à§Ý§î§ê§à§Ö §à§Ò§à§ã§ß§à§Ó§Ñ§ß§Ú§Ö §Ó§Ñ§ê§Ö§Ô§à §ç§à§Õ§Ñ §á§Ý§Ñ§ß§Ú§â§à§Ó§Ñ§ß§Ú§ñ.
Mediaplan prices in xls i 40 Online (Runet)
For what? Goals ? Building knowledge about the new model, the characteristics and features ? Stimulation register on test drive Solutions ? By placing text, graphics blocks on the most visited sites are increasing count of transitions to official site. So provide brand awareness and communicate information from the official site with people. ? Place the emotions of a test drive on thematic portals and forums. Increase transitions on the page with registration on a test drive.
Description ? Client: Hyundai ? Brand: i40 ? Target audience : §®an 30-55, wages above the average ? Campaign period : April-May ? Budget : 25 millions rubles., before VAT
Channels ? Yandex. Direct ? Google Adwords ? Mail.ru auto ? Youtube ? Begun ? Auto marketplaces from ¡°rambler top 100¡± ? Club forums Hyundai i40 with potential buyers
Yandex. Direct ? Choosing keywords: §ä§Ö§ã§ä-§Õ§â§Ñ§Û§Ó, hyundai, i40, sonata, §Ü§à§â§Ö§Ö§è. ? Placement ? Results advertising campaign : click/shows, CTR
Google Adwords ? Key words: §ä§Ö§ã§ä-§Õ§â§Ñ§Û§Ó, hyundai, i40, sonata, §Ü§à§â§Ö§Ö§è. ? Placement ? Results advertising campaign: click/shows, CTR ? Google Analytics
Mail.ru auto ? From blocks in the segment ¡°Auto¡± at main page to banners (like ¡°take it in real life¡± ¡­) on webpage review test drive i40 ? ¡­ shows ? ¡­ transitions ? ¡­ rubles
Youtube Pre-roll ? ¡­ number of views ? The requirement to the video: The first 5 seconds WOW-effect (skip) ? Targeting Man 30-55 years old ? Targeting key words: i40, hyundai¡­
Marketplaces Auto marketplaces(top 100) ? drom.ru ? auto.ru ? Exist.ru ? Drive.ru ? Zr.ru ? Autonews.ru ? motor.ru ? autoreview.ru ? auto.dmir.ru ? rambler.ru/auto Forums ? hyundai-i40.ru ? hyundai-i40.com ? mysonata.ru
I hope Now Runet Knows about ¡°Hyundai i40¡±. And You, how I see my work at that moment. thanks for reading

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§¡§¥§£ Nehoroshev test

  • 1. Re[2]: §ä§Ö§ã§ä§à§Ó§à§Ö §Ù§Ñ§Õ§Ñ§ß§Ú§Ö _ §¡§¥§£ ? §¯§å§Ø§ß§à §á§à§Õ§Ô§à§ä§à§Ó§Ú§ä§î §Õ§Ó§å§ñ§Ù§í§é§ß§å§ð §á§â§Ö§Ù§Ö§ß§ä§Ñ§è§Ú§ð + §Þ§Ö§Õ§Ú§Ñ§á§Ý§Ñ§ß §Ó Excel. ? §¬§Ý§Ú§Ö§ß§ä: Hyundai §¢§â§Ö§ß§Õ: i 40 §¸§¡: §® 30-55 C §©§Ñ§Õ§Ñ§é§Ú §²§¬: ¡¤ §±§à§ã§ä§â§à§Ö§ß§Ú§Ö §Ù§ß§Ñ§ß§Ú§ñ §à §ß§à§Ó§à§Û §Þ§à§Õ§Ö§Ý§Ú, §ç§Ñ§â§Ñ§Ü§ä§Ö§â§Ú§ã§ä§Ú§Ü§Ñ§ç §Ú §à§ã§à§Ò§Ö§ß§ß§à§ã§ä§ñ§ç ¡¤ §³§ä§Ú§Þ§å§Ý§Ú§â§à§Ó§Ñ§ß§Ú§Ö §Ù§Ñ§á§Ú§ã§Ö§Û §ß§Ñ §ä§Ö§ã§ä §Õ§â§Ñ§Û§Ó §±§Ö§â§Ú§à§Õ §Ü§Ñ§Þ§á§Ñ§ß§Ú§Ú: §Ñ§á§â§Ö§Ý§î-§Þ§Ñ§Û §¢§ð§Õ§Ø§Ö§ä: 25 §Þ§Ý§ß §â§å§Ò., §Õ§à §¯§¥§³ §¬ §á§Ý§Ñ§ß§å §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§à §ß§Ö§Ò§à§Ý§î§ê§à§Ö §à§Ò§à§ã§ß§à§Ó§Ñ§ß§Ú§Ö §Ó§Ñ§ê§Ö§Ô§à §ç§à§Õ§Ñ §á§Ý§Ñ§ß§Ú§â§à§Ó§Ñ§ß§Ú§ñ.
  • 2. Mediaplan prices in xls i 40 Online (Runet)
  • 3. For what? Goals ? Building knowledge about the new model, the characteristics and features ? Stimulation register on test drive Solutions ? By placing text, graphics blocks on the most visited sites are increasing count of transitions to official site. So provide brand awareness and communicate information from the official site with people. ? Place the emotions of a test drive on thematic portals and forums. Increase transitions on the page with registration on a test drive.
  • 4. Description ? Client: Hyundai ? Brand: i40 ? Target audience : §®an 30-55, wages above the average ? Campaign period : April-May ? Budget : 25 millions rubles., before VAT
  • 5. Channels ? Yandex. Direct ? Google Adwords ? Mail.ru auto ? Youtube ? Begun ? Auto marketplaces from ¡°rambler top 100¡± ? Club forums Hyundai i40 with potential buyers
  • 6. Yandex. Direct ? Choosing keywords: §ä§Ö§ã§ä-§Õ§â§Ñ§Û§Ó, hyundai, i40, sonata, §Ü§à§â§Ö§Ö§è. ? Placement ? Results advertising campaign : click/shows, CTR
  • 7. Google Adwords ? Key words: §ä§Ö§ã§ä-§Õ§â§Ñ§Û§Ó, hyundai, i40, sonata, §Ü§à§â§Ö§Ö§è. ? Placement ? Results advertising campaign: click/shows, CTR ? Google Analytics
  • 8. Mail.ru auto ? From blocks in the segment ¡°Auto¡± at main page to banners (like ¡°take it in real life¡± ¡­) on webpage review test drive i40 ? ¡­ shows ? ¡­ transitions ? ¡­ rubles
  • 9. Youtube Pre-roll ? ¡­ number of views ? The requirement to the video: The first 5 seconds WOW-effect (skip) ? Targeting Man 30-55 years old ? Targeting key words: i40, hyundai¡­
  • 10. Marketplaces Auto marketplaces(top 100) ? drom.ru ? auto.ru ? Exist.ru ? Drive.ru ? Zr.ru ? Autonews.ru ? motor.ru ? autoreview.ru ? auto.dmir.ru ? rambler.ru/auto Forums ? hyundai-i40.ru ? hyundai-i40.com ? mysonata.ru
  • 11. I hope Now Runet Knows about ¡°Hyundai i40¡±. And You, how I see my work at that moment. thanks for reading