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2012 Community Presentation

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Kellie Celia provides tips for authors to build a community and promote their work through low-cost marketing initiatives. She recommends connecting with core audiences like other writers, teachers, and bloggers. Authors should build buzz by seeding their book to influential people and considering early promotions. For book launches, authors can harness social media, blogs, and local press through ideas like Twitter promotions and blog tours. Kellie provides recommendations for free tools to help with social media, blogs, and online publicity.

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Build a Community Promote Your Work with Viral, Low-Cost Marketing Initiatives S
Meet Kellie Kellie Celia: Marketing Communications Manager, Publishing Walden Media/Walden Pond Press
Walden Pond Press
Timeline Relationships Buzz Building Book Launch Campaign
Know Your Audience Your Audience Audience Core & Core Peripher Peripheral al YA: Primarily What This PB/MG: Teens; Teen Interest in Gatekeepers Librarians; Adult Topic/Format Means Crossover
How Readers Find New Authors Reader in Target Audience Impressions Personal Social Media Recommendations Reviews Bookstore/Library Amazon
Build a Community S
Build a Community: Connect with Your Core Audience S Where to Go/How to Connect S Other Writers S Your Target Audience S Teachers/librarians S Teens S Booksellers S Bloggers S Parents
Build Buzz S
Get People to Read Your Book
We got [The Hunger Games] into the hands of the right peopleyoure leveraging one thing to build the next. - Tracy van Straaten, Scholastic publicist
Buzz Building Begins Targeted Outreach Seed Your Approaching/Pitching Bloggers/Tastemakers Book Possible Partnerships Consider Your Peripheral Audience
Add Early/Inexpensive Promotions S Early/Inexpensive Promotions S Goodreads Giveaway S Teaser Excerpts S Cover/Artwork Reveals
2012 Community Presentation
And Dont Forget S Track Mentions of You & Your Book S Twitter Keywords (Through Hootsuite/Tweetdeck) S Google Alerts
2012 Community Presentation
Plan Your Book Launch S
Plan Your Book Launch: Some Viral Ideas S Harness the Power of Social Media S Twitter Promotion: Tweetstakes (can also be don in a similar fashion on Tumblr) S Goodreads: Giveaway, Book Lists S Facebook: Ads, Sweepstakes, Teasers S Harness the Power of Blogs S Blog Hopsusing Rafflecopter S Blog Tour S Harness the Power of Local and Online Press
2012 Community Presentation
Plan Your Book Launch: Some Viral Ideas S Harness the Power of Social Media S Twitter S Goodreads S Facebook S Harness the Power of Blogs S Blog Hops using Rafflecopter S Blog Tour S Harness the Power of Local and Online Press
2012 Community Presentation
2012 Community Presentation
Plan Your Book Launch: Some Viral Ideas S Harness the Power of Social Media S Twitter Promotion S Goodreads S Facebook S Harness the Power of Blogs S Blog Hopsusing Rafflecopter S Blog Tour S Harness the Power of Local and Online Press
Book Launch and Beyond S
Helpful Tools Twitter Facebook Blog Online Publicity For the Self E-Publisher Other Social Networks Helpful Articles S
Tools mentioned here are free of charge (unless otherwise noted) and are hyperlinked to their respective websites.
Twitter Tools S Twitter Management Tools: Helpful for tracking conversations, keywords, etc. about you and your book: S Hootsuite S Tweetdeck S Twitter Book Parties : Sign up to have dozens of authors tweet happy book birthday to you the day your book is released. S Twitter Hashtags About Childrens Books & Writing (LoreenLeedys Blog) S A Writers Guide to Twitter (by Debbie Ohi): Best Practices Guide S Twitter chats: A list of all Twitter chats on all topics kid book related: S #mglitchat Thurs. 9pm ET S #kidlitchat Tues. 9pm ET S #yalitchat Weds. 9pm ET
Facebook Tools S Facebook Ads: The tools to creating an affordable FB ad campaign S Always base your payment on click-throughs, not impressions S Target with keywords, rather than broad categories S Involver: Get two free Facebook apps for your author page S Creating Your Own Facebook Sweepstakes/Contests: S Scribd: Good for uploading PDF excerpts/artwork S Woobox: To upload an excerpt, pull SCRIBD file and use the create a custom tab option on Woobox to upload it. Woobox can also help you upload sweepstakes announcements and more. S For a fee: S Northsocial S Wildfire
Blog Tools S If You Blog: S Blog Hops at I Am a Reader Not a Writer: Hundreds of bloggers link up every few weeks to do a book-related giveaway around a certain theme. Without much promotion, including your blog in a hop leads to dozens of blog hits and much visibility for your giveaway. S Rafflecopter: Giveaway tool allows user to enter your blog giveaway by liking your Facebook page, tweeting about the giveaway on Twitter, etc. S Around the World ARC Tours: Submit your book through this free service and each blogger passes it on to another after she finishes it. S Google Reader: Makes it easy to read all the blogs you follow. S Debut Author Group Blogs: S The Lucky 13s S The Class of 2K13
Blog Tools (cont.) S Find Kidlit/Yalit Blogs: S Kidlitosphere Central S Goodreads Independent Book Blogger Awards: May only be up for a little while longer, but a great listing of over 300 kidlit/yalit blogs S Listing of MG/YA Review Blogs on The Reading Tub S Romance Times Network: Good resource if you have YA book with romance elements S Technorati: Search for blogs by specific topic S TeenReads.com: Great spot for YA reviews S Free Book Friday Teens : Site hosts YA book giveaways every Friday S Book Blogger Appreciation Week S Book Blogger Directory
Online Publicity Tools S Blog Talk Radio: Scroll through these podcasts for book and topic related radio shows. S Local Associated Press Bureau S Pitchrate and Haro: Two different sites that send daily emails listing journalists who are looking for sources. S Radio Guest List: Smaller radio talk shows with targeted audiences looking for guests to interview S Examiner.com: There are local Examiners in every major metropolitan area who review books and cover a myriad of other topics. S Meetup.com: Find local groups meeting about books and/or topics that pertain to your book. S Best Book Publicists on Twitter: From GalleyCat
Online Publicity Tools (cont.) S 50 Free Press Release Submission Websites S Great Kidlit Book Publicists: S Media Masters Publicity S Kidsbuzz S Greg Pincus (has more of a social media focus) S Helpful Publicity Focused Blogs: S Publicity Hound S Novel Publicity S Jane Friedman
For E-Pub Books S Kindle Boards Writers Cafe S eReader Daily News S Ereader News Today S Kindle Daily Deals S Articles: S The Rise of E-Reading Pew Internet Libraries S Blogs: S A Writers Guide to Publishing
Other Social Networks: S Informational Networks: S Reddit S Quora S StumbleUpon S Skype: S Skype an Author Network S Authors who Skype for Free with Classes and Book Clubs S Visual Networks: S Tumblr S Pinterest S YouTube S Instagram
Other Social Networks (cont.) S Writer Communities: S Verla Kay Blue Boards: Engage with other members in the writer community. S Wattpad: Post excerpts of your work and build readership. S Figment: Post excerpts of your work and build readership - this is a particularly good network for YA authors S Scribd: Post excerpts of your work S Reader Communities: S Goodreads S Run a Goodreads Giveaway with Maximal Results - Novel Publicity S Shelfari S LibraryThing
Helpful Articles S The Making of a Blockbuster: The behind the scenes story of the readers and booksellers who launched The Hunger Games franchise (Salon.com) S How Do Books Get Discovered? A Guide for Publishers and Authors Who Want Their Books to Find an Audience (Goodreads.com) S The Author-Indie Bookstore Connection: Eric Luper Talks Promotion (Shelf Talker Publishers Weekly Blog) S Connecting with Young Readers Through Social Media (Women On Writing) A MUST READ article for YA writers S Publisher Simon & Schuster says Authors Should Blog and Social Network (The Creative Penn)
Find Kellie Online Facebook: www.facebook.com/waldenpondpress Twitter: @WaldenPondPress Goodreads: Walden Pond Press Blog: www.waldenpondpress.blogspot.com Find 際際滷s on 際際滷share S

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2012 Community Presentation

  • 1. Build a Community Promote Your Work with Viral, Low-Cost Marketing Initiatives S
  • 2. Meet Kellie Kellie Celia: Marketing Communications Manager, Publishing Walden Media/Walden Pond Press
  • 4. Timeline Relationships Buzz Building Book Launch Campaign
  • 5. Know Your Audience Your Audience Audience Core & Core Peripher Peripheral al YA: Primarily What This PB/MG: Teens; Teen Interest in Gatekeepers Librarians; Adult Topic/Format Means Crossover
  • 6. How Readers Find New Authors Reader in Target Audience Impressions Personal Social Media Recommendations Reviews Bookstore/Library Amazon
  • 8. Build a Community: Connect with Your Core Audience S Where to Go/How to Connect S Other Writers S Your Target Audience S Teachers/librarians S Teens S Booksellers S Bloggers S Parents
  • 10. Get People to Read Your Book
  • 11. We got [The Hunger Games] into the hands of the right peopleyoure leveraging one thing to build the next. - Tracy van Straaten, Scholastic publicist
  • 12. Buzz Building Begins Targeted Outreach Seed Your Approaching/Pitching Bloggers/Tastemakers Book Possible Partnerships Consider Your Peripheral Audience
  • 13. Add Early/Inexpensive Promotions S Early/Inexpensive Promotions S Goodreads Giveaway S Teaser Excerpts S Cover/Artwork Reveals
  • 15. And Dont Forget S Track Mentions of You & Your Book S Twitter Keywords (Through Hootsuite/Tweetdeck) S Google Alerts
  • 17. Plan Your Book Launch S
  • 18. Plan Your Book Launch: Some Viral Ideas S Harness the Power of Social Media S Twitter Promotion: Tweetstakes (can also be don in a similar fashion on Tumblr) S Goodreads: Giveaway, Book Lists S Facebook: Ads, Sweepstakes, Teasers S Harness the Power of Blogs S Blog Hopsusing Rafflecopter S Blog Tour S Harness the Power of Local and Online Press
  • 20. Plan Your Book Launch: Some Viral Ideas S Harness the Power of Social Media S Twitter S Goodreads S Facebook S Harness the Power of Blogs S Blog Hops using Rafflecopter S Blog Tour S Harness the Power of Local and Online Press
  • 23. Plan Your Book Launch: Some Viral Ideas S Harness the Power of Social Media S Twitter Promotion S Goodreads S Facebook S Harness the Power of Blogs S Blog Hopsusing Rafflecopter S Blog Tour S Harness the Power of Local and Online Press
  • 24. Book Launch and Beyond S
  • 25. Helpful Tools Twitter Facebook Blog Online Publicity For the Self E-Publisher Other Social Networks Helpful Articles S
  • 26. Tools mentioned here are free of charge (unless otherwise noted) and are hyperlinked to their respective websites.
  • 27. Twitter Tools S Twitter Management Tools: Helpful for tracking conversations, keywords, etc. about you and your book: S Hootsuite S Tweetdeck S Twitter Book Parties : Sign up to have dozens of authors tweet happy book birthday to you the day your book is released. S Twitter Hashtags About Childrens Books & Writing (LoreenLeedys Blog) S A Writers Guide to Twitter (by Debbie Ohi): Best Practices Guide S Twitter chats: A list of all Twitter chats on all topics kid book related: S #mglitchat Thurs. 9pm ET S #kidlitchat Tues. 9pm ET S #yalitchat Weds. 9pm ET
  • 28. Facebook Tools S Facebook Ads: The tools to creating an affordable FB ad campaign S Always base your payment on click-throughs, not impressions S Target with keywords, rather than broad categories S Involver: Get two free Facebook apps for your author page S Creating Your Own Facebook Sweepstakes/Contests: S Scribd: Good for uploading PDF excerpts/artwork S Woobox: To upload an excerpt, pull SCRIBD file and use the create a custom tab option on Woobox to upload it. Woobox can also help you upload sweepstakes announcements and more. S For a fee: S Northsocial S Wildfire
  • 29. Blog Tools S If You Blog: S Blog Hops at I Am a Reader Not a Writer: Hundreds of bloggers link up every few weeks to do a book-related giveaway around a certain theme. Without much promotion, including your blog in a hop leads to dozens of blog hits and much visibility for your giveaway. S Rafflecopter: Giveaway tool allows user to enter your blog giveaway by liking your Facebook page, tweeting about the giveaway on Twitter, etc. S Around the World ARC Tours: Submit your book through this free service and each blogger passes it on to another after she finishes it. S Google Reader: Makes it easy to read all the blogs you follow. S Debut Author Group Blogs: S The Lucky 13s S The Class of 2K13
  • 30. Blog Tools (cont.) S Find Kidlit/Yalit Blogs: S Kidlitosphere Central S Goodreads Independent Book Blogger Awards: May only be up for a little while longer, but a great listing of over 300 kidlit/yalit blogs S Listing of MG/YA Review Blogs on The Reading Tub S Romance Times Network: Good resource if you have YA book with romance elements S Technorati: Search for blogs by specific topic S TeenReads.com: Great spot for YA reviews S Free Book Friday Teens : Site hosts YA book giveaways every Friday S Book Blogger Appreciation Week S Book Blogger Directory
  • 31. Online Publicity Tools S Blog Talk Radio: Scroll through these podcasts for book and topic related radio shows. S Local Associated Press Bureau S Pitchrate and Haro: Two different sites that send daily emails listing journalists who are looking for sources. S Radio Guest List: Smaller radio talk shows with targeted audiences looking for guests to interview S Examiner.com: There are local Examiners in every major metropolitan area who review books and cover a myriad of other topics. S Meetup.com: Find local groups meeting about books and/or topics that pertain to your book. S Best Book Publicists on Twitter: From GalleyCat
  • 32. Online Publicity Tools (cont.) S 50 Free Press Release Submission Websites S Great Kidlit Book Publicists: S Media Masters Publicity S Kidsbuzz S Greg Pincus (has more of a social media focus) S Helpful Publicity Focused Blogs: S Publicity Hound S Novel Publicity S Jane Friedman
  • 33. For E-Pub Books S Kindle Boards Writers Cafe S eReader Daily News S Ereader News Today S Kindle Daily Deals S Articles: S The Rise of E-Reading Pew Internet Libraries S Blogs: S A Writers Guide to Publishing
  • 34. Other Social Networks: S Informational Networks: S Reddit S Quora S StumbleUpon S Skype: S Skype an Author Network S Authors who Skype for Free with Classes and Book Clubs S Visual Networks: S Tumblr S Pinterest S YouTube S Instagram
  • 35. Other Social Networks (cont.) S Writer Communities: S Verla Kay Blue Boards: Engage with other members in the writer community. S Wattpad: Post excerpts of your work and build readership. S Figment: Post excerpts of your work and build readership - this is a particularly good network for YA authors S Scribd: Post excerpts of your work S Reader Communities: S Goodreads S Run a Goodreads Giveaway with Maximal Results - Novel Publicity S Shelfari S LibraryThing
  • 36. Helpful Articles S The Making of a Blockbuster: The behind the scenes story of the readers and booksellers who launched The Hunger Games franchise (Salon.com) S How Do Books Get Discovered? A Guide for Publishers and Authors Who Want Their Books to Find an Audience (Goodreads.com) S The Author-Indie Bookstore Connection: Eric Luper Talks Promotion (Shelf Talker Publishers Weekly Blog) S Connecting with Young Readers Through Social Media (Women On Writing) A MUST READ article for YA writers S Publisher Simon & Schuster says Authors Should Blog and Social Network (The Creative Penn)
  • 37. Find Kellie Online Facebook: www.facebook.com/waldenpondpress Twitter: @WaldenPondPress Goodreads: Walden Pond Press Blog: www.waldenpondpress.blogspot.com Find 際際滷s on 際際滷share S