Nestle has a regional sales office in Gujranwala, Pakistan with a hierarchy consisting of a regional manager, area sales managers, and territory incharges who oversee sales distribution staff. The office manages sales and accounts departments and sales promotion activities. It implements Nestle's commitment to safety and environmental management through a SEM committee that provides training and ensures compliance with safety policies and procedures. The office also follows strict human resource security practices such as conducting interviews and background checks on employees and contractors and ensuring all personnel are aware of and implement Nestle's information security policies.
This document provides financial information for Cadbury and Nestle over multiple years:
- Cadbury's sources of funds include equity share capital, reserves and surplus, secured/unsecured loans. Uses of funds include net block, capital work in progress, investments, net current assets.
- Nestle's sources of funds have grown each year from 2005-2013, with the largest portions being reserves and surplus and unsecured loans. Uses of funds include net block, capital work in progress, investments.
- Both companies engage in corporate social responsibility programs related to cocoa cultivation, education, environmental protection and supporting local communities.
This document provides an overview of the Indian chocolate industry and strategies of major players like Cadbury, Nestle, and Amul. It discusses the nature of the industry, key players and their market shares. Cadbury has the largest market share of 70% while Nestle has 24% and Amul has 3%. It also outlines the positioning, product strategies, pricing, promotion, and distribution approaches of these major players. Cadbury focuses on volume growth through affordable price points and distribution scale while Nestle emphasizes product innovation and focusing on market leadership areas.
This document contains financial statements for Cadbury from 2005 to 2013. It shows the sources of funds including equity share capital, reserves and surplus, secured loans, and unsecured loans. It also shows the uses of funds including gross block, net block, capital work in progress, investments, current assets and current liabilities. Similar financial statements are also included for Nestle, Mars Inc. and Kraft Foods. The document ends with sections on ratio analysis for Nestle and Kraft Foods.
John Cadbury opened a shop selling drinking chocolate and cocoa in Birmingham in 1824. He later opened the Bournville factory in 1861, which became the largest chocolate factory in the UK. Cadbury pioneered the development of milk chocolate and has manufacturing facilities across India. Nestle was founded in Switzerland in 1867 and began operations in India in 1961. Amul was formed in 1946 as a dairy cooperative owned by milk producers in Gujarat. It has helped make India the largest milk producer globally. The document provides background information on the top six chocolate companies, their founders, products, revenues, and CSR initiatives focused on areas like education, healthcare, environment and local communities.
The document discusses the chocolate industry and issues affecting it. It provides details on regulatory bodies that govern the industry such as the International Cocoa Organization and the National Confectioners Association. It then summarizes actions taken by these bodies in various countries regarding labeling requirements, additive limits, and other standards. The document concludes by outlining two major issues confronting the chocolate industry - child labor in cocoa farming and environmental issues such as deforestation.
This document is a report on the entertainment and media industry submitted for a Master's degree. It includes a declaration by the students, acknowledgements, and an introduction to the industry. The entertainment industry in India has grown significantly in recent years and is projected to reach Rs. 42,300 crores by 2008. The top companies in the industry are Zee Telefilms, MediaMatrix Worldwide, and Sahara India Mass Communications based on market capitalization. Key segments of the entertainment sector discussed include amusement parks, radio, and television.
This document provides an analysis of the chocolate industry in India. It discusses key players like Cadbury, Nestle, and Amul and their respective market shares. Cadbury is identified as the market leader while Nestle and Amul are challengers. The strategies of Cadbury and Amul are then described in detail, with Cadbury focusing on extensive displays and promotions around festivals to position its products as the ultimate gifting solution, while Amul uses the tagline "For Someone You Love" to symbolize its products as expressions of care, love and affection.
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
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MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
The document provides information about a presentation given by four students - Gaziyani Md. Hasnain, Rahul O. Bhandari, Khushbu Mutha, and Abu Swaleh - on The Coca-Cola Company to their MBA class at SNJB's COE Chandwad. It includes the stock information for Coca-Cola traded on the NYSE under the ticker KO, such as the current open, high, low and closing prices and volume of shares traded for the day, as well as the 52-week highs and lows. The students thank the audience at the end of their presentation.
The document provides information on Coca-Cola's target market and market segmentation strategies in India. It discusses that Coca-Cola targets all age groups but focuses on those aged 18-25, which make up 40% of the population. The target market is further segmented based on factors like gender, lifestyle, family type, occupation, and socioeconomic status. Coca-Cola uses mass marketing techniques and segments the market geographically, climatically, demographically, and psychographically. It also segments based on occasion and introduces different packaging and products tailored for different income levels. Three popular Coca-Cola commercials from India focusing on thirst relief and availability are also summarized.
This document provides an overview of the organizational structure of The Coca-Cola Company. It outlines the leadership team headed by Chairman and CEO Muhtar Kent. It then describes the regional operating divisions and functional leadership groups, including Coca-Cola Americas, Coca-Cola International, and Bottling Investments Group. Finally, it notes that Coca-Cola's global headquarters is located in Atlanta, Georgia, while its India office is based in Gurgaon, Haryana. It also lists certifications held by Coca-Cola Enterprises for water management, environmental management, food safety, and occupational health and safety.
The document summarizes issues related to Coca-Cola's operations in India. It describes how the company over-exploited groundwater resources in several villages, depleting the water table. This caused water shortages and economic hardship for local farmers. The community in Kala Dera organized protests against the bottling plant. Though Coca-Cola denied wrongdoing, studies confirmed the company's operations worsened the local water situation. The document also questions Coca-Cola's claims about rainwater harvesting initiatives and being "water neutral", arguing they are unrealistic given local conditions. It notes the company threatened legal action against a photographer over a critical billboard.
The document provides a history of The Coca-Cola Company from its founding in 1886 to present day. It describes John Pemberton inventing Coca-Cola in 1886 and the company's early struggles. It then outlines Coca-Cola's growth through strategic advertising campaigns and global expansion. The document concludes with an overview of Coca-Cola's corporate structure, brands, mission, objectives, and competition in the beverage industry.
This document provides an analysis of the chocolate industry in India. It discusses key players like Cadbury, Nestle, and Amul and their respective market shares. Cadbury is identified as the market leader while Nestle and Amul are challengers. The strategies of Cadbury and Amul are then described in detail, with Cadbury focusing on extensive displays and promotions around festivals to position its products as the ultimate gifting solution, while Amul uses the tagline "For Someone You Love" to symbolize its products as expressions of care, love and affection.
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
油
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
The document provides information about a presentation given by four students - Gaziyani Md. Hasnain, Rahul O. Bhandari, Khushbu Mutha, and Abu Swaleh - on The Coca-Cola Company to their MBA class at SNJB's COE Chandwad. It includes the stock information for Coca-Cola traded on the NYSE under the ticker KO, such as the current open, high, low and closing prices and volume of shares traded for the day, as well as the 52-week highs and lows. The students thank the audience at the end of their presentation.
The document provides information on Coca-Cola's target market and market segmentation strategies in India. It discusses that Coca-Cola targets all age groups but focuses on those aged 18-25, which make up 40% of the population. The target market is further segmented based on factors like gender, lifestyle, family type, occupation, and socioeconomic status. Coca-Cola uses mass marketing techniques and segments the market geographically, climatically, demographically, and psychographically. It also segments based on occasion and introduces different packaging and products tailored for different income levels. Three popular Coca-Cola commercials from India focusing on thirst relief and availability are also summarized.
This document provides an overview of the organizational structure of The Coca-Cola Company. It outlines the leadership team headed by Chairman and CEO Muhtar Kent. It then describes the regional operating divisions and functional leadership groups, including Coca-Cola Americas, Coca-Cola International, and Bottling Investments Group. Finally, it notes that Coca-Cola's global headquarters is located in Atlanta, Georgia, while its India office is based in Gurgaon, Haryana. It also lists certifications held by Coca-Cola Enterprises for water management, environmental management, food safety, and occupational health and safety.
The document summarizes issues related to Coca-Cola's operations in India. It describes how the company over-exploited groundwater resources in several villages, depleting the water table. This caused water shortages and economic hardship for local farmers. The community in Kala Dera organized protests against the bottling plant. Though Coca-Cola denied wrongdoing, studies confirmed the company's operations worsened the local water situation. The document also questions Coca-Cola's claims about rainwater harvesting initiatives and being "water neutral", arguing they are unrealistic given local conditions. It notes the company threatened legal action against a photographer over a critical billboard.
The document provides a history of The Coca-Cola Company from its founding in 1886 to present day. It describes John Pemberton inventing Coca-Cola in 1886 and the company's early struggles. It then outlines Coca-Cola's growth through strategic advertising campaigns and global expansion. The document concludes with an overview of Coca-Cola's corporate structure, brands, mission, objectives, and competition in the beverage industry.